SEO is somewhat like the Freemasons and there seems to be as many falsehoods as there are truths about the subject. Fortunately, many of the weirder ones aren’t true. So, we decided to debunk some of the SEO myths that have gotten out there.
You’d be surprised at the number of people who believe the world of SEO to be a dark one, full of all sorts of weird quirks and underhanded acts. However the truth is far different to that there is little of this in ethical SEO, which is quite straight forward. Analytics and starting from your home page and moving forward are the two best ways to start and look into how your SEO is really faring. There are snakeoil salesmen in SEO, but only few, relative to hard working honest folk and you can cut them out if you know the basics.
Optimise for Google
Though Google is the predominant search engine, many people still use MSN, Bing and Yahoo to do their searching, so make sure you and your site know what this involves. All of these search engines like content friendly, well laid out sites with apt links. So, stop just trying to hit Google’s rankings and aim for all by doing the aforementioned first.
These are great for liftiing your site’s SEO, however not all of them are equal and many have just come straight from the box and don’t have the age, or the ability that some of the larger and more established sites do. It’s quite easy to set up a directory and lucrative if you get the numbers, however, try and be sure that you are entering good ones. Do your research beforehand and you should be okay and eliminate the chance of making a mistake.
SEO is Free
People often make this mistake when they consider SEO vs Paid search, however you should also take into account your SEO person’s costs, time you spend, courses you go on, link costs and all the other things you spend money on. In fact it can cost a lot more than you would imagine, so just be aware. Use your metrics to measure the real incidence of the cost of SEO and you should get a better picture of the whole thing.
Something that really took off a few years ago was the idea of placing keywords everywhere, or even spamming with keywords. Higher keyword densities are not at all necessarily better and can harm your site if considered to be spam. Placing irrelevant keywords into articles and on pages is a sure fire ay to do more harm then good.
Google’s algorthms prefer natural, well written content over the pushed and calculated equivalent. This allows you to rank more widely and is also the way Google is going in SEO terms, so it wont harm you in the long run either.
My Social Agency is a modern digital marketing agency with teams in Leeds & London. Get in touch today to learn more about Social Media Marketing, SEO, Web Video Production and Application Development.