Air France wanted us to get their brand to take flight across Facebook and Instagram, hitting their increased engagement and fan base KPIs. This needed to be achieved through a mixed bag of social media content that ticked the humorous, inspirational, fun and topical boxes, accompanied by quality images and sharp copy.
As a research-led agency, we used our social media analytics software to listen in to online noise to inform the drawing up an impressive editorial calendar that pre-empted key discussion points among target demographics. This included significant, topical events such as the launch of Marvel film Age of Ultron, and hot talking points Game of Thrones and Movember. Once content and accompanying copy was signed-off, we fit these into an organic social media strategy that would garner the best traction levels.
The social media campaign generated over 15,000 likes, comments and shares for Air France in just 6 weeks. Their fan base grew significantly and organic reach was hugely increased. One Instagram post created for Movember was the popular on their Instagram for the month, receiving over 4,000 likes.