Social Media Training for CTA (The Technical Centre for Agricultural and Rural Cooperation). CTA has garnered global respect for transforming lives in ACP regions by developing information-led strategies to advance food and nutrition security, increase agricultural prosperity, and encourage sound natural resource management.

CTA ipad

The Objectives

The Amsterdam-based team at CTA approached My Social Agency to commit to a year-long consultancy project developing the institution’s overall social media and content strategies. We were tasked with providing bespoke training across various departments on how to lead with market research and data insights to conceive, implement, engage with, and effectively measure the results of these processes across multiple channels. CTA approached us because they knew we could deliver a clean proposal to help shape their team’s approach to online communications. As social media experts, we know that growing an organic online presence to resonate with target audiences is about creating tailor-made content to cut through the noise and make lasting impressions. We were thrilled to be sharing our expertise with a team so eager to learn our trade!

The Strategy

Our approach spanned five phases – project initiation, optimisation and migration, day-to-day management, continuous campaign implementation, and mentorship handovers. We kicked off the action by performing an in-depth review of CTA’s various social media accounts to devise a systematic content management plan that would ensure harmonisation and cross-sharing across over 20 accounts. The challenge, was ensuring we still allowed each one the ability to maintain its own distinct identity under the CTA umbrella. In line with this, we developed an internal communications plan and tiered training course for the staff, which would cover the full breadth of the social media strategy roll-out.

The Results

With a fully implemented content management system (CMS), a huge library of documentation, and hours of training under their belts, CTA staff are now conversant in social media software packages, and skilled in core practices at the forefront of social media developments such as audience engagement, influencer identification and infographic creation. Our strategy has tremendously increased CTA’S online presence, and as a result, we have been elected as the institution’s ongoing social media consultants.

CTA - Example Work

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