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Archive for the ‘General’ Category

5 Little Tweaks That Will Increase your Landing Page Conversions

Posted on: October 16th, 2014 by James Prideaux
5 Little Tweaks That Will Increase your Landing Page Conversions

A company’s lead generation efforts are heavily reliant on the success and attractiveness of their landing pages. No matter whether it is social media, AdWords, banner ads or organic SERPs driving traffic to your website, each of these platforms should link through to a landing page of some sort in an attempt to increase your conversion rate. Read more

Industry Experts Give Their Thoughts on the Digital Trends of 2015

Posted on: September 19th, 2014 by James Prideaux
Industry Experts Give Their Thoughts on the Digital Trends of 2015

We haven’t yet come to the end of 2014, but as everyone knows within the marketing industry, success comes from being ahead of the game. So far this year we have seen some digital marketing techniques dominate the industry. Take the infamous “Content is King” for example. Content has really come into its own in the past year, increasingly being utilised by big brands to drive traffic to their sites, while simultaneously being used as link bait in an attempt to generate links for SEO purposes. Read more

5 Tips to Make Your Site Load Faster and Why it Matters

Posted on: September 3rd, 2014 by James Prideaux
5 Tips to Make Your Site Load Faster and Why it Matters

Over the past few years, blogging has really come into its own, with the Internet now hosting around 152,000,000 blogs. What was once just a form of social communication has now been adopted by millions of companies, in an attempt to market themselves better. Fast company suggests that 62% of marketers now blog, or plan to blog in their future marketing activity. Read more

Google Analytics Introduces the New Bot and Spider Filter

Posted on: August 26th, 2014 by James Prideaux
Google Analytics Introduces the new Bot and Spider Filter

Have you ever found it difficult to determine exactly where your traffic is coming from? Website owners nowadays say that determining which visits are from actual humans, and which are just bots, spiders or scrapers, is a difficult and tedious task. Read more

Implementing the 5Ss Into Your Digital Marketing Strategy

Posted on: August 21st, 2014 by James Prideaux

Over the years we have seen a variety of business strategy models being implemented by marketers. Take the well-known SWOT or “7Ps of the marketing mix” for example. These methods were introduced as a way for marketers and business developers to plan out and check that they had covered all the essential elements within their digital strategy.

Another great model, more adapted to the current industry climate, is the “5Ss”. The 5Ss of digital marketing, developed by Dave Chaffey, offers a great, simple starting point to help check you’re covering the whole spectrum of digital marketing, not just sales.  The best way to fully understand the 5Ss of digital marketing is to think of them as a complete set of basic principles that should be considered when coming up with a digital marketing strategy.

Read more

Identifying and Fixing Duplicate Content

Posted on: August 11th, 2014 by James Prideaux
Identifying and Fixing Duplicate Content

Duplicate content most commonly refers to pieces of content within or across domains that are contained within either the exact same, or very similar, URLs. The majority of the time, duplicate content is not intended and is often overlooked by many organisations. Read more