Archive for the ‘General’ Category

Saturday Social Issue 42 – Facebook Hashtags, Office 365 iPhone..


Written by Kerry Butters
June 15th, 2013

facebook gets hashtagsFacebook gets hashtags, Yahoo! files ‘influencer ad’ patent, Office 365 comes to iPhone, George RR Martin watches Red Wedding reaction

 The biggest social news of the week has to be the introduction of hashtags by Facebook this week. Whilst many have sneered that it’s just Zuckerberg’s company jumping on Twitter’s success bandwagon, there’s no doubt that it will be useful to marketers.

According to the official announcement from Facebook, this is the first of a “series of features that surface some of the (more…)

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Are Daily Deal and Voucher Sites Still Useful to Business?


Written by Kerry Butters
June 4th, 2013

are daily deals still useful for businessLast March, the first ever European Daily Deals Summit was held and it was found that the UK has gone a little bargain crazy. In just 6 months, consumers spent £3bn through deal sites such as Groupon.

Add to this the 28% rise in visitors to such sites over the course of a year and consider the current economic climate, and it’s no surprise that people want to find products and services as cheaply as possible.

LivingSocial UK claimed that their voucher sales almost doubled (more…)

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Saturday Social Issue 41 – Windows Start button to return


Written by Kerry Butters
June 1st, 2013

BT Open ZoneO2 closes Openzone to customers, Windows start button to return, smartphones cause Tube delays, hackers post EDL member details, sign up Josh Turnbull!

O2 is to stop access for its customers to BT Openzone, following the end of a four year contract between the two telecoms companies on 1 July.

This means that the company will lose around a third of its UK wi-fi hotspots, although access to the firm’s own 8000-strong wi-fi network won’t be affected.

“We’ll continue to extend the reach and scale of O2 wi-fi through exciting partnerships with venues including O2 shops, restaurants, retail outlets and outdoor and indoor locations across the UK,” O2 said in a statement.

(more…)

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The Definition of Permission Based Marketing


Written by Mark Mitchell
May 21st, 2013

the definition of permission based marketingPermission based marketing is a term bandied about regularly, especially in the realm of social media, however not all social media marketing is necessarily permission based marketing.

There are all sorts of actions that marketers take that violate permission, even the permission of those that follow them via social media. On the outset this may seem fine; however this sort of interruption marketing leads to poor results.

Permission based marketing is not an absolute. Of course, like most things the lines are blurred. Take for instance a scenario (more…)

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Saturday Social Issue 39 – Richest Man, Google Glass Privacy…


Written by Kerry Butters
May 18th, 2013

Bill Gates World's Richest ManBill Gates world’s richest man again, Google Glass privacy concerns, prison for hacktivists, Amy’s Bakery update, real-life Facebook update

Microsoft founder Bill Gates has reclaimed his title as the world’s richest man, according to Bloomberg, for the first time since 2007.

The software magnate stole the title from telecommunications manager Carlos Slim with a total fortune of $72.7bn, which is $550m ahead of Slim. Gates has seen his fortune grow by a whopping $10bn just in the past few months it seems, although (more…)

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How to Kickstart your Project with Crowdfunding


Written by Cormac Reynolds
May 13th, 2013

how to get crowdfundingDo you have some great ideas but can’t get the funding required from the traditional means – well, crowdfunding is the way forward.

We’re quite sure you’re familiar with the concept, but the re-cap, crowdfunding is a way of raising capital for a business over the internet by looking for investment from people who believe in your idea.

Crowdfunding figures speak for themselves and according to Massolution it grew by 81% in 2012 year on year and also 61% in 2011 year on year. Predictions are for over 100% growth in 2013, (more…)

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Saturday Social Issue 38 – Facebook Video Ads, Paid YouTube…


Written by Kerry Butters
May 11th, 2013

facebook video advertsFacebook video ads, YouTube subscriptions, mobiles to outnumber people, Zachary Quinto vs Leonard Nimoy

We’ve all heard the speculation and now it seems to be coming to fruition; Facebook will introduce video ads by the summer, according to ‘sources’ talking to The Telegraph.

It’s thought that the ads, which will appear in user newsfeeds, will last for 15 seconds and play automatically, but won’t include sound in the first instance. However, when a user activates sound, the ad will restart. (more…)

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Saturday Social: Issue 37


Written by Kerry Butters
May 4th, 2013

Tablet sales soarAlaska kids phish teacher’s details, hack school computers; tablet sales soar; Facebook popularity declines in US and UK; Daft Punk goat lucky

A group of at least 18 enterprising kids at an Alaskan middle school this week took control of more than 300 classroom computers, after phishing their teacher’s account details and awarding themselves administrative rights.

It seems the cheeky blighters asked teachers to input their account details to accept a false software update. The teachers at Schoenbar Middle School, for 12 to 13-year-olds obliged and a (more…)

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Saturday Social: Issue 36


Written by Kerry Butters
April 27th, 2013

Saturday Social 36UK man admits Facebook death threats, Viber app security bug, Android notebooks coming soon, Suarez bite hits the headlines

A UK man who threatened to kill 200 people in the US whilst using a false Facebook name has pleaded guilty to the offense this week at Newcastle Crown Court.

Reece Elliot, 24, of South Shields was remanded in custody and is expected to face a custodial sentence in June, with the Judge commenting that a prison stay is inevitable.

Elliot made the threat in February this year on a memorial (more…)

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Importance of Securing your WordPress Site


Written by Kerry Butters
April 25th, 2013

Importance of Securing your WordPress SiteWordPress is now one of the most popular blogging platforms in the world, powering around 700 million websites. Naturally, this means that it has come under attack from hackers and other cybercrooks.

This month has not only seen a massive botnet attacking WordPress, but a couple of its biggest caching plugins, WP Super Cache and W3TC, have also been classified as having serious vulnerabilities. These allow a remote code to be executed and allows an attacker to execute commands on the target machine.

The main problem with these plugins, which speed up a (more…)

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