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Archive for the ‘General’ Category

Identifying and Fixing Duplicate Content

Posted on: August 11th, 2014 by James Prideaux
Identifying and Fixing Duplicate Content

Duplicate content most commonly refers to pieces of content within or across domains that are contained within either the exact same, or very similar, URLs. The majority of the time, duplicate content is not intended and is often overlooked by many organisations. Read more

How to Increase Conversion Rate Through the Use of Images

Posted on: August 6th, 2014 by James Prideaux
How to Increase Conversion Rate Through the Use of Images

Conversion rate is the key factor that holds utmost importance for all website owners. Without a good conversion rate, your site has little benefit to your organisation. Conversions can be anything from signing up to a newsletter, signing up for a website or making an end purchase. On average, a website should be looking for a conversion rate percentage of around 3-5%. So how do we maximise our conversion rates? Read more

6 Steps to Ensure a Great Online User Experience

Posted on: July 7th, 2014 by James Prideaux
6 Steps to Ensure a Great User Experience

What is Online User Experience?

Online user experience in simple terms is a phrase used to summarise the overall experience an online user has with a website. This encompasses a variety of aspects, but most commonly ease of use. Read more

How Using Colour Psychology Could Give Your Brand an Extra Boost

Posted on: July 3rd, 2014 by Anna Francis
colour psychology

We are faced with a range of different colours throughout our everyday life, whether we are deciding what colour t-shirt to wear, or what colour we want to paint our walls.

Colours can have a huge impact on both human emotion and behaviour, and understanding how to use your colour schemes to the best advantage can be very powerful.

When our eyes look at a colour, the area in our brain known as the hypothalamus send signals to the pituitary gland, which then passes them onto the endocrine system and the thyroid glands, which in turn release the different hormones that dictate our mood. Read more

6 Free Internet Marketing Tools

Posted on: June 26th, 2014 by Mark Mitchell
marketing tools

For any business a social media presence is not only a good idea, but completely necessary. These days a business needs to use a number of social media sites to get its content read and accessed by the largest audience possible.

However, the dizzying array of options when it comes to social media websites presents an equally difficult task of maintaining and monitoring those services. In an effort to help your business become more streamlined, and with the desire to save you time, effort, and money, here are some free marketing tools that you can use. Read more

Buyer Personas and your Ideal Customer

Posted on: June 13th, 2014 by Mark Mitchell

‘Buyer personas’ is one of those phrases that everybody in business will encounter if they haven’t done so already. The definition of that phrase however is one that is often contested. Many people will have different perspectives on what the phrase means, but there is of course the very clear marketing application of buyer personas.

Before we go into too much depth then, let’s define the phrase. Let’s revisit a definition stated back in 2002 by Tony Zambito:

“Buyer personas are research-based archetypal (modelled) representations of who buyers are, what they are trying to accomplish, what goals drive their behaviour, how they think, how they buy, and why they make buying decisions.” Read more