Facebook gets hashtags, Yahoo! files ‘influencer ad’ patent, Office 365 comes to iPhone, George RR Martin watches Red Wedding reaction
The biggest social news of the week has to be the introduction of hashtags by Facebook this week. Whilst many have sneered that it’s just Zuckerberg’s company jumping on Twitter’s success bandwagon, there’s no doubt that it will be useful to marketers.
According to the official announcement from Facebook, this is the first of a “series of features that surface some of the (more…)
Last March, the first ever European Daily Deals Summit was held and it was found that the UK has gone a little bargain crazy. In just 6 months, consumers spent £3bn through deal sites such as Groupon.
Add to this the 28% rise in visitors to such sites over the course of a year and consider the current economic climate, and it’s no surprise that people want to find products and services as cheaply as possible.
LivingSocial UK claimed that their voucher sales almost doubled (more…)
Permission based marketing is a term bandied about regularly, especially in the realm of social media, however not all social media marketing is necessarily permission based marketing.
There are all sorts of actions that marketers take that violate permission, even the permission of those that follow them via social media. On the outset this may seem fine; however this sort of interruption marketing leads to poor results.
Permission based marketing is not an absolute. Of course, like most things the lines are blurred. Take for instance a scenario (more…)
Facebook video ads, YouTube subscriptions, mobiles to outnumber people, Zachary Quinto vs Leonard Nimoy
We’ve all heard the speculation and now it seems to be coming to fruition; Facebook will introduce video ads by the summer, according to ‘sources’ talking to The Telegraph.
It’s thought that the ads, which will appear in user newsfeeds, will last for 15 seconds and play automatically, but won’t include sound in the first instance. However, when a user activates sound, the ad will restart. (more…)
UK man admits Facebook death threats, Viber app security bug, Android notebooks coming soon, Suarez bite hits the headlines
A UK man who threatened to kill 200 people in the US whilst using a false Facebook name has pleaded guilty to the offense this week at Newcastle Crown Court.
Reece Elliot, 24, of South Shields was remanded in custody and is expected to face a custodial sentence in June, with the Judge commenting that a prison stay is inevitable.
Elliot made the threat in February this year on a memorial (more…)
WordPress is now one of the most popular blogging platforms in the world, powering around 700 million websites. Naturally, this means that it has come under attack from hackers and other cybercrooks.
This month has not only seen a massive botnet attacking WordPress, but a couple of its biggest caching plugins, WP Super Cache and W3TC, have also been classified as having serious vulnerabilities. These allow a remote code to be executed and allows an attacker to execute commands on the target machine.
The main problem with these plugins, which speed up a (more…)