Over the past few years, blogging has really come into its own, with the Internet now hosting around 152,000,000 blogs. What was once just a form of social communication has now been adopted by millions of companies, in an attempt to market themselves better. Fast company suggests that 62% of marketers now blog, or plan to blog in their future marketing activity. Read more
Archive for the ‘General’ Category
Have you ever found it difficult to determine exactly where your traffic is coming from? Website owners nowadays say that determining which visits are from actual humans, and which are just bots, spiders or scrapers, is a difficult and tedious task. Read more
Over the years we have seen a variety of business strategy models being implemented by marketers. Take the well-known SWOT or “7Ps of the marketing mix” for example. These methods were introduced as a way for marketers and business developers to plan out and check that they had covered all the essential elements within their digital strategy.
Another great model, more adapted to the current industry climate, is the “5Ss”. The 5Ss of digital marketing, developed by Dave Chaffey, offers a great, simple starting point to help check you’re covering the whole spectrum of digital marketing, not just sales. The best way to fully understand the 5Ss of digital marketing is to think of them as a complete set of basic principles that should be considered when coming up with a digital marketing strategy.
Duplicate content most commonly refers to pieces of content within or across domains that are contained within either the exact same, or very similar, URLs. The majority of the time, duplicate content is not intended and is often overlooked by many organisations. Read more
Conversion rate is the key factor that holds utmost importance for all website owners. Without a good conversion rate, your site has little benefit to your organisation. Conversions can be anything from signing up to a newsletter, signing up for a website or making an end purchase. On average, a website should be looking for a conversion rate percentage of around 3-5%. So how do we maximise our conversion rates? Read more