Branding has always served the purpose of representation through the use of a logo, tagline, colour scheme or something more. In the early 1900s, businesses started using brand identity to associate a certain idea or type of lifestyle with their brand. Branding allows people to differentiate one company from another, especially when they do similar things, but really it comes down to more than that.
Online marketing is all about engagement and creating a relationship between a brand and their consumers. The success of branding comes down to more than just having a great logo and colour scheme; it is about forming an emotional and trusting connection with a target audience. Read more
This week has seen the discovery of the Heartbleed bug, a major security flaw affecting many sites across the internet. The bug may been exposing the personal information and passwords of internet users to hackers for over two years.
Apparently around half a million sites across the web have been rendered as “insecure” and users everywhere are being encouraged to change their passwords for any of the sites that may have been affected. Read more
Twitter buys UK ‘social TV’ firm SecondSync
Twitter is being linked to TV on a regular basis; so in an attempt to strengthen that link further, Twitter has acquired London based TV firm SecondSync and Parisian firm Mesagraph.
Both these companies provide analytics regarding how people engage with television programs to broadcasters and advertisers, and will now be working with Twitter from their London office.
This acquisition will help build Twitter’s dominance over the “second screen”; further engaging the TV viewers who use their social media channels while watching their favourite programs. Read more
Switzerland is now going to be the first country to host a Cybathalon – an Olympics for bionic athletes. The Cybathalon will be an international competition in which athletes who use prosthetics or other aids can compete.
The first ever Cybathalon will take place in October 2016, run by The National Centre of Competence in Research. The competition is going to be directly modeled on the Olympics, featuring six events for competitors to take part in, including a leg race, bike race, wheelchair race and exoskeleton race. There will also be a Brain Computer Interface race for competitors with full paralysis. Read more
When it comes to your website, think of it as your company’s house. Your home page is the front door and each internal page is a room with links and internal doors that lead to other rooms. The only difference with a website though, is that visitors don’t always have to come through the front door, all the pages with URLs can be indexed and used as an entry point.
For this exact reason, it is important to make sure that every single page has at least one internal link or call to action, so that it doesn’t become a dead end and leave your visitors with nothing to do next and no where to go. Any page that has no navigation or links will result in visitors only being able to move away from the page by clicking on the “back” button or exiting the site completely. Read more
Google has just announced its new product, Android Wear, a version of its existing mobile operating system that has now been specifically tailored for wearable devices such as smartwatches.
Instead of just giving you the option of having a smartphone on your wrist, this new Android Wear will mainly focus on notifications and quick responses. The main point of it will be to show information as it is needed with minimum interaction.
If you were to receive an email or notification on Facebook, you would have to take your phone out of your bag to check it, but with a smartwatch it would only take a quick glance at your wrist. Read more