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Archive for the ‘General’ Category

6 Steps to Ensure a Great Online User Experience

Posted on: July 7th, 2014 by James Prideaux
6 Steps to Ensure a Great User Experience

What is Online User Experience?

Online user experience in simple terms is a phrase used to summarise the overall experience an online user has with a website. This encompasses a variety of aspects, but most commonly ease of use.

However, a good user experience isn’t just about the user interface, looking deeper into user experience a number of cross functional attributes are collated in order to generate a strong end user experience; functionality, credibility, validity and navigation to name a few. Each of these attributes helps in shaping the consumer’s perception of your company or brand, thus it is of importance to constantly evaluate your online user experience. Read more

How Using Colour Psychology Could Give Your Brand an Extra Boost

Posted on: July 3rd, 2014 by Anna Francis
colour psychology

We are faced with a range of different colours throughout our everyday life, whether we are deciding what colour t-shirt to wear, or what colour we want to paint our walls.

Colours can have a huge impact on both human emotion and behaviour, and understanding how to use your colour schemes to the best advantage can be very powerful.

When our eyes look at a colour, the area in our brain known as the hypothalamus send signals to the pituitary gland, which then passes them onto the endocrine system and the thyroid glands, which in turn release the different hormones that dictate our mood. Read more

6 Free Internet Marketing Tools

Posted on: June 26th, 2014 by Mark Mitchell
marketing tools

For any business a social media presence is not only a good idea, but completely necessary. These days a business needs to use a number of social media sites to get its content read and accessed by the largest audience possible.

However, the dizzying array of options when it comes to social media websites presents an equally difficult task of maintaining and monitoring those services. In an effort to help your business become more streamlined, and with the desire to save you time, effort, and money, here are some free marketing tools that you can use. Read more

Buyer Personas and your Ideal Customer

Posted on: June 13th, 2014 by Mark Mitchell
Personas

‘Buyer personas’ is one of those phrases that everybody in business will encounter if they haven’t done so already. The definition of that phrase however is one that is often contested. Many people will have different perspectives on what the phrase means, but there is of course the very clear marketing application of buyer personas.

Before we go into too much depth then, let’s define the phrase. Let’s revisit a definition stated back in 2002 by Tony Zambito:

“Buyer personas are research-based archetypal (modelled) representations of who buyers are, what they are trying to accomplish, what goals drive their behaviour, how they think, how they buy, and why they make buying decisions.” Read more

What are iBeacons and What are Their Uses?

Posted on: June 4th, 2014 by Cormac Reynolds
ibeacon

The iBeacon has become an increasingly popular topic of conversation in the marketing world recently and it’s clear to see why - these devices have a lot of potential.

So, What Are They?

iBeacons is a brand name that has been given to the Bluetooth based devices that have been designed and created by by Apple, though much like many brand names we can expect the name to stick. In essence, iBeacons are low energy, Bluetooth based devices that works with iOS7 and a number of Android devices with Android 4.0 or above. They are also known as Bluetooth Low Energy (BLE) or Bluetooth 4.0 in other forms, and it has been claimed that the iBeacon is the biggest leap for retail since the arrival of the smartphone. Read more

Saturday Social – Google Plus Stories, Facebook’s Dating Scene and UKIP’s Hashtag Backfires

Posted on: May 24th, 2014 by Anna Francis
london selfie capital

Facebook Takes to the Dating Scene

Ever found yourself wondering whether your high school sweetheart eventually found that certain someone or if they have just been waiting for you all their life? Well now you can just find them on Facebook and ask!

Facebook has rolled out a new feature on profiles that don’t list a relationship status. Users who are friends with that profile can now click on an “ask” button and send them a message asking if they want to go on a date or grab a quick bite to eat some time. Read more