A study carried out by the Mobile Marketing Association (MMA) has found that whilst the current budget allowance for mobile marketing in most companies is around 1%, this should be 7% for optimum results.
However, this figure will rise to over 10% over the next four years, based on the adoption of smartphones only. The growth won’t stop there though, as more effective targeting, innovation in technologies and “creative excellence” will come together to contribute to an increased spend in the market.
ROI analysis and optimisation
The results of the study were brought about by “a scientific ROI analysis vs. the simpler “share of time (should) equal share of budget” proxy that is often offered in lieu of ROI optimization”.
LinkedIn is the best way on the web to find like minded professionals. Owing to this there are a number of great ways to boost productivity and prospects. LinkedIn apps can really provide increases in productivity and are a fantastic aid to your efforts.
This app links your Tripit and LinkedIn accounts together and so allows automatic travel updates on your LinkedIn stream. The app is a great one as it allows users to share their travel details with networks and so offers them the chance to increase engagement and opportunities to meet people when they’re away from home. So, if you’re big into LinkedIn and do a lot of travel, then this could be the app to benefit you.
The amount of personal information people store on smartphones, make mobile handsets a prime target for hackers. Not only are you susceptible to identity theft, but now that mobile technology is moving into the realms of online banking, auto-pay accounts and digital wallets, hackers can use malware to access your money.
Mobile phones infected with malware are pretty easy to detect. If you have ever had a virus on your laptop or desktop computer you will recognise irrational behaviour. It is the same with your phone. It will send random messages, open apps by itself, and the battery drains quicker than usual. You may also detect unfamiliar charges on your phone bill.
Curing malware attacks is easily resolved by downloading Lookout Antivirus from Google Play. It´s free of charge. If you own an iPhone use Trend Micro Mobile. But by the time you have fixed the malware threat, you may have already lost personal information and money that you cannot recover. Therefore you need to take preventative measures to ensure mobile security.
The smart TV has been easing its way into our homes in the last couple of years in the form of TV sets themselves or add-ons in set top boxes. As you probably know, these sets allow users the chance to connect with a number of apps, as well as the Internet.
To put it simply, the future of TV is connected and that’s true in more than in the obvious manner too. Pew Research has surveyed and shown that around 50% of us now use or are in proximity to a smart phone when watching the television. In essence, we have two screens in use.
The second screen is increasingly prominent and a lot of us use it without even being conscious of it. From posting Facebook statuses about programs, to reading tweets, texting friends and using search, the second screen is increasingly integrated. Of course, this also gives it plenty of potential in the world of marketing.
New Android wrapper designed to bring social to the forefront of mobile
The ongoing speculation concerning Facebook and mobile looks like it’s finally coming to fruition, with the launch of Facebook home, a software ‘wrapper’ for the Android platform which has social as the focal point.
With rumours circulating on the net for a couple of years now about Facebook developing its own smartphone, dubbed Project Buffy, you have to wonder if it has actually been all about this.
Changing the Android interface
Facebook Home basically wraps itself around Android in order to show a different, more social, interface. Whilst browsers have used software wrappers for some years now, they are not so common on mobile operating systems.
According to Mark Zuckerberg, modern smartphones are centred around apps, rather than people and it’s this that he hopes to change with Facebook Home.
What should businesses have included in their app?
Apps are the new black, the now old adage ‘there’s an app for everything’ certainly seems to be true if you glance over all of the major app stores. This means that many businesses are now getting an app developed to give their company another dimension.
However, apps vary in functionality and quality and bearing this in mind, it’s as well to plan thoroughly when thinking about having an app developed. Obviously this is something that an agency can help you with, but it’s worth bearing in mind a few important factors which could be the difference between the success and failure of your app.
We all know by now that mobile and the use of smartphones continues to grow at a very rapid rate, so if you have a website, it’s now essential that landing pages are optimised in order to retain visitors.
Bearing this in mind, we thought we’d offer a few vital tips for optimising your landing pages in order to give the best experience to your visitors. A page that hasn’t been optimised is sure to send your visitors running for the competition as they soon become bored with things that don’t work and leave your site.
Expenses? Signatures? There’s an app for that!
There’s an app for everything, so we’re told, and for business users apps can really help increase productivity and make life that little bit easier all round.
Bearing this in mind, I’ve put together a list of some of the best business apps out there for use with smartphones and tablets. The ability to work on the move is becoming more and more important in the modern connected world, and these apps will help you to do just that.