Google+ dominates search engine results as you most likely know already. Search for your own name on Google and the search giant’s own pages will show well above those of more utilised social media sites. And, that’s not just it, there are numerous ways to make the most of Google+
Google Plus Tips – Profile
Google+ bios allow you to embed dofollow links and the value of these is the same as it is for any other page on the search engine. Bio pages metrics can be added to and visibility can be raised in the same way as any other page – with links, post shares and the number of people who engage with you.
Building links is still the most popular and powerful way to help your site get up the Google Rankings for those keywords. However, things are getting harder and Google’s getting wiser to the dubious ways of some SEO agencies.
Interflora SEO Penalty
You may have heard last week about Google’s swipe at Europe’s largest flower seller, Interflora. The site was wiped out of Google’s SERPs for buying advertorial space and backlinks on newspapers throughout the UK, a direct breach of Google’s T&Cs. (more…)
‘Not provided’ has replaced keywords searched in analytics
A study from digital marketing software provider, Optify, has found that a privacy setting introduced by Google last year lists referring keywords gleaned from organic search as “not provided” in Google Analytics.
This is further bad news for SEO specialists, following on from the Panda and Penguin updates last year, which saw many sites hurtling down the SERPs. However, whilst SEO companies may be affected in the short term, Google maintain that it will eventually impact all online businesses and marketers.
Optify’s research shows that since Google introduced the privacy setting a year ago, the “not provided” rate has risen to almost 40% of referring keywords to B2B sites, and this is constantly rising, up 171% on last year.
Content marketing strategy is one of those terms that has become increasingly popular in the online business world in recent months. Marketers, bloggers, and forum posters are giving the topic an increasing number of virtual column inches. Following the most recent Google updates, anything that is concerned with web content has gained greater prominence and importance to visitors.
Developing a content strategy means developing ways in which you can connect your target audience to the content relating to your brand. It means finding the places that your targets will (more…)
The creation of amazing, engaging content isn’t merely about the written world in paragraph form. There are numerous types of alternative content for the Adobe illiterate that allow for colourful, intriguing alternatives to the traditional article. Following on from our tips for creating golden content earlier in the week, here are our favorite ways to add a little variety to your content marketing campaign.
Infographics are renowned for their information dense highly engaging appeal and even if you can’t tell a vector from (more…)
Content Marketing – Well it’s nothing new and it’s all about the planning
Many people who own websites and marketing experts claim to be an authority on content marketing, but not many of them seem to be able to give an actual definition of the term.
According to that good old source, Wikipedia, content marketing is described thus:
“Content marketing is an umbrella term encompassing all marketing formats that involve the creation and (more…)
By now I expect you’ve heard of Google Authorship; it’s been a long time coming, since Google filed a patent back in 2005 which it dubbed “agent rank”, but it’s finally here and many are attempting to take advantage of the chance to really get their voice heard.
Whilst agent rank may have been a long time in the making, the arrival of Google+ means that the “metric” resembles authorship remarkably today and as we evolve into a more social internet, it’s all the more important to establish yourself as an expert in your field in order for your site to be ranked higher. (more…)
Unless you have some serious on-site structural issues, building backlinks is the focal point of most businesses search engine optimisation strategy.
Since the Google Penguin update earlier this year, backlink’s have become more complex creatures and look like they may become increasingly more so in time to come.
Google is now punishing sites who fail to obey its Penguin inspired changes to backlink rules leaving many to ask what makes a great backlink. The answer for many, is blogger outreach or publishing guest posts on blogs. This is a safe way to build links and looks like it will remain so moving forward. (more…)
Consumers increasingly turning to social for content
As many of you already know, the changes to Google this year have caused a certain amount of chaos for search results and has made social sharing all the more important when it comes to traffic sources.