Google Panda, Google Penguin and Google Hummingbird – sometimes it seems that with all this different wildlife Google might be trying to compete with London Zoo. However, what’s the difference between them all?
It’s a question we’re commonly asked. The level of cloaking around Google’s algorithm changes often means that it’s quite hard to exactly pinpoint what they are. However, when it comes down to these three areas, it’s quite easy to spot the difference between the Google critters. So, let’s start with the oldest first and look at what it is, how it impacts websites and how to avoid penalties that it can cause. Read more
From the outset most people are of the perception that all SEO is hard. This is not the case. The vast majority of on-site mistakes are easily avoided and rectified once you understand what to look out for. So, let’s take a look at some of the most common on-page faux pas and provide a better understanding of how to avoid them.
For many sites, the importance of quality content is a lesson that they have learning the hard way. Google penalties or just a long-running blog that never gets read are just two of the symptoms of badly written content. With this in mind, I thought that today, we’d take a look at what inspires people to click on a headline and go on to read a blog. Read more
Google is all about content. It effectively separates internet wheat from cyber chaff, making it the search engine of choice for internet users the world over. The importance of achieving a high Google ranking has led to the development of the SEO industry, which is roughly divided into two camps – white hat and black hat.
White hat SEO is essentially based on tweaking valuable content to ensure that it stands the best possible chance of being noticed by Google. Black hat SEO is essentially about using technical trickery such as keyword stuffing and dubious link building to raise a site’s ranking. Google has been fighting a battle against this for years and their latest weapon is Google Authorship with its corollary Google Author Rank. Read more
For the last couple of years ‘local’ SEO has been something of a buzzword and there has been a significant growth in focus on the area. The rise of mobile search, geo location based apps and a number of other factors have created this increased emphasis.
Of course, the wonderful thing about the world of local SEO is that it allows small business to compete with multinationals in their local area. A recent survey from Moz.com has brought a number of things to light regarding local SEO. So, let’s take a look at how to edge out the competition. Read more
Searchmetrics annual ranking factor finds social to be increasingly important
The 2013 ranking study from Searchmetrics has found that the importance of keywords has fallen significantly since 2012, including those contained within the URL, domain and anchor text.
In fact, the study shows that not only are keywords within plain text links less important than they’ve ever been, but can have a negative effect if used excessively. Rather than valuing “hard keyword” optimisation, the study shows that Google now puts Read more