For many sites, the importance of quality content is a lesson that they have learning the hard way. Google penalties or just a long-running blog that never gets read are just two of the symptoms of badly written content. With this in mind, I thought that today, we’d take a look at what inspires people to click on a headline and go on to read a blog. Read more
Google is all about content. It effectively separates internet wheat from cyber chaff, making it the search engine of choice for internet users the world over. The importance of achieving a high Google ranking has led to the development of the SEO industry, which is roughly divided into two camps – white hat and black hat.
White hat SEO is essentially based on tweaking valuable content to ensure that it stands the best possible chance of being noticed by Google. Black hat SEO is essentially about using technical trickery such as keyword stuffing and dubious link building to raise a site’s ranking. Google has been fighting a battle against this for years and their latest weapon is Google Authorship with its corollary Google Author Rank. Read more
For the last couple of years ‘local’ SEO has been something of a buzzword and there has been a significant growth in focus on the area. The rise of mobile search, geo location based apps and a number of other factors have created this increased emphasis.
Of course, the wonderful thing about the world of local SEO is that it allows small business to compete with multinationals in their local area. A recent survey from Moz.com has brought a number of things to light regarding local SEO. So, let’s take a look at how to edge out the competition. Read more
Searchmetrics annual ranking factor finds social to be increasingly important
The 2013 ranking study from Searchmetrics has found that the importance of keywords has fallen significantly since 2012, including those contained within the URL, domain and anchor text.
In fact, the study shows that not only are keywords within plain text links less important than they’ve ever been, but can have a negative effect if used excessively. Rather than valuing “hard keyword” optimisation, the study shows that Google now puts Read more
Since last year, SEO has changed considerably, with poor quality sites being pushed down the rankings due to bad link practices, low-quality content and the use of black hat techniques.
This is great news for professional SEOs, as it means that the amount of SEO scammers will be reduced, though no doubt plenty will remain. However, it’s also meant that there’s a lot of conflicting information being bandied around, especially surrounding links.
As many of us know, link building takes skill as well as a fair amount of time. Many are extolling, quite rightfully, the virtues Read more
Guaranteed Google top ten?? Not likely!
Everybody in the digital marketing space knows there are a huge amount of scammers online, looking to make wild promises to businesses about how they can rank at the top of Google.
For professionals, this is irritating to say the least, especially as many businesses fall for the spin and tell you how much cheaper they can get ranked, with a deal that’s been sent by email (unsolicited usually). Bearing this in mind, I thought I’d take a look at some of the most common claims and why they don’t work. Read more