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Archive for the ‘Search Engine Optimisation’ Category

How to Optimise Images for Better SEO

Posted on: April 10th, 2014 by Anna Francis
optimising images

Sometimes it is easy to forget that it isn’t just text that needs optimising, images can actually generate a huge amount of traffic to your site from image based search engines such as Google Images.

By optimising your images well, you are really helping to drive traffic to your site, so it is really important they don’t get forgotten when you are creating content or web pages. Image optimisation is a key building block when it comes to on-page optimisation, as images provide a strong visual component for any website.

Ranking for images works in pretty much the same way as it does for text, there are a few certain steps you need to take to make sure that your image has a good chance of ranking for the keywords you want it to:

Read more

How to Optimise for Bing and Win More Traffic: Part 2

Posted on: April 7th, 2014 by Cormac Reynolds
Bing

Last week we took a look at Bing, the introduction of its personal assistant Cortana and its possible rise in popularity. In essence, we made an argument for optimising for it to improve traffic – after all it has 18% of search – not a figure to be balked at. In addition, Yahoo is powered by Bing (it holds 12% of the market share), meaning it’s a 2 for 1 scenario and optimising for Bing will also increase Yahoo ranking.

So, obviously the next question is how do you go about optimising for that 30% of all traffic? Read more

Cortana, Free Windows and Why You Should Optimise for Bing

Posted on: April 3rd, 2014 by Cormac Reynolds
Cortana

As well as doing the once unthinkable and releasing a free version of Windows, Microsoft has now also showcased Cortana – a new Bing-powered virtual assistant to rival the likes of Siri and Google Voice Search.

Cortana is cited by Greg Sullivan on Search Engine Land to be a ‘sassy like Siri’ that ‘can perform many of the functions that Google Now does (providing reminders and notifications regarding dates, meetings and so on).’ Read more

6 Easy On-Page Fixes to Improve Your SEO

Posted on: April 1st, 2014 by Anna Francis
SEO Fixes

SEO and content marketing are both time consuming and on-going processes, but there are some DIY on-page fixes that can be implemented on your website in order to improve your overall organic SEO performance.

When it comes to Google, you want to make it as easy as possible for it to crawl and index your site, in order to perform well in the search results. Optimising the pages on your site is important for both better rankings and traffic, so make sure you have implemented the following steps for a quick SEO Boost: Read more

Why Google ‘Hates’ Affiliate Sites – The Shortcomings That Cause SEO Problems

Posted on: March 20th, 2014 by Cormac Reynolds
Affilliate

Affiliate websites fall into two SEO categories – the good and the bad. Sadly the vast majority fall into the latter group. Google doesn’t hate affiliate websites by any means; it just hates low quality sites.

However, the reason it looks like it hates affiliate sites is that the vast majority of these sites are, in a word, crap! Fortunately, like most things in the world of marketing, there are a few common traits that infect most of these poor quality websites – so let’s take a look at those: Read more

How to Use Videos to Increase Conversions

Posted on: March 17th, 2014 by Anna Francis
Video Conversions

Videos are now increasingly important when it comes to consumer purchase decisions. A new study from Animoto found that around three-quarters of consumers are more likely to actually purchase a product if they have seen a video of the product in action first.

The results of this study seem logical, as videos are a fantastic visual tool for displaying a large amount of information in an easy and efficient manner, meaning they can be very persuasive. Read more