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Archive for the ‘Search Engine Optimisation’ Category

How to Start Broken Link Building With 3 Easy Steps

Posted on: September 8th, 2014 by James Prideaux
How to Easily Start Broken Link Building

Even post panda and penguin updates, if done correctly, building links still offers one of the best ways to both increase exposure and increase your ranking in the SERPs. There are many methods used by webmasters in order to gain links. These include both white hat and the commonly used black hat techniques. I would recommend only using white hat methods. In short, don’t take part in strategies such as paying for links. Read more

How to Avoid Over Optimising Your Website

Posted on: September 5th, 2014 by James Prideaux
How to Avoid Over Optimising Your Website

In 2012, Matt Cutts explained how Google are looking into “levelling the playing field” when it comes to businesses creating high quality websites, without using aggressive SEO strategies. It was also suggested that Google would start to penalise businesses whose optimisation strategies consisted of engaging in over optimisation and black hat techniques. Since then, website owners have been eagerly checking their search rankings against there on-site optimisation methods. Read more

Google’s Pigeon Update – What Is It?

Posted on: July 30th, 2014 by James Prideaux
Google's Pigeon Update - What Is It?

Google is well renowned for its constant changes and updates to its algorithm. According to Moz, every year around 500-600 updates are being brought out by Google. This year alone we have seen Google bring in a vast amount of changes. On the 6 February it introduced its  page layout #3, intended to penalise sites with too many above the fold ads, two versions of their payday loan updates targeting ‘spammy’ queries, and on 28 June it implemented authorship photo drop designed to drop all authorship photos from SERPS. These are just a few examples of updates this year. Read more

3 Great Google Chrome Extensions to Analyse Potential Link Partner Websites

Posted on: July 25th, 2014 by James Prideaux
3 Great Google Chrome Extensions to Analyse Potential Link Partner Websites

Link analysis is an integral part of any digital marketing strategy. Generating links to potentially authoritative websites not only increases brand exposure, but is also a great way to get in Google’s good books. As with all marketing methods, there needs to be strategies in place to be able to efficiently identify, analyse and select specific target websites that you think will help your business reach the correct target audience. Read more

Great SEO Optimisation Needs More Than Just Good Content

Posted on: July 23rd, 2014 by James Prideaux
4 Key Factors Besides Content to Optimise Your SEO

Search engine optimisation is a dynamic and ever-changing field. What once worked to get your business to the top of the page rankings may now leave you with a hefty penalty from search engines like Google. Gone are the days of generating high rankings using black hat SEO tricks. Google’s recent update of Panda 4.0 recognises when websites are trying to fool them using tricks such as hidden keyword stuffing and duplicate content, therefore new methods of ensuring strong SEO are a must to stay in the search engines’ good books. Read more

Natural vs. Non Natural Links: How to Generate Organic Links to Your Site

Posted on: July 4th, 2014 by James Prideaux
How to generate organic links to your site

Organic & Non Natural Links

Generating links to your website is an effective way of improving both your site credibility and search page rankings. Think of each link back to your site as an upvote towards your web page’s rankings; the quality of that vote then determines how much authority is given to your site. Read more