Social media is like any tool – you need to keep it secure. Just as a builder doesn’t leave a site without shutting a gate, you shouldn’t fail to take security precautions with social media. In both the private and the business sphere, social media can be a catalyst of immense damage if hacked. Remember a good reputation can be lost in a tweet or Facebook post.
For example, during the week Associated Press was hacked. Its Twitter account proclaimed that Barack Obama was injured after a White House bombing. Idle stuff you’d imagine, only it sparked fear, caused the FTSE to fall by 150 points and in the aftermath of the Boston bombings caused general chaos until the White House reassured the nation it was a hoax.
We’re not going to get your backs up here. Social media sites do all they can and spend billions on security – for them it’s an investment. However, with the rise of super hackers you just never know when your own precautions could save you. Simply put, there’s no point having an expensive home security system if you’re not going to lock the door.