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Archive for the ‘Social Media’ Category

Use Hootsuite to Make Sure You Never Miss a Mention

Posted on: September 1st, 2014 by James Prideaux
Use Hootsuite to Make Sure You Never Miss a Mention

When it comes to brands on social media, one of the most common mistakes made is not listening to their social following. Many brands choose to promote content and chat via these channels, without having a strong understanding of what their audience’s preferences and interests actually are.

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4 Great Ways Social Media can be used to Build Trust

Posted on: August 8th, 2014 by James Prideaux
4 Great Ways Social Media can be used to Build Trust

Trust is one of the major components needed to continue any form of successful relationship. Without it, people’s relationships tend to be halted at a stalemate and never have the room to progress. Read more

3 Quirky Visual Content Ideas to use on Tumblr

Posted on: August 1st, 2014 by James Prideaux
3 great quirky visual content ideas to use on Tumblr

Nowadays there is an abundance of social media platforms being utilised by companies in order to effectively reach their target market. The use of social media has grown quickly to the point that this is now the most common activity on the web . According to Fast Company, 93% of marketers are now making the most of this fact, stating that they use social media as a method of marketing their business. Read more

5 Free Tools to Manage and Monitor Your Twitter Account

Posted on: July 18th, 2014 by James Prideaux
5 free tools to manage and monitor your twitter account

Nowadays, social media is much more than just a social domain for interaction with one another, it is a valid method of marketing your business. Being able to utilise twitter is a skill in itself and involves much more than just watching your social feeds. Once you establish a strong social presence, your exposure towards your target audience is limitless and of little cost. Read more

Why You Should be Using Facebook in Your Digital Marketing Strategy

Posted on: July 16th, 2014 by James Prideaux
Why You Should be Using Facebook in Your Digital Marketing Strategy

Facebook is often mistakenly thought of as a place to sell a product or service. This isn’t the case though, as Facebook is a social media platform, not a one stop shop. Businesses nowadays should be acknowledging the fact that a large section of their target audiences are so accessible through a simple social channel. Around 90% of the time Facebook users do not log in with the goal of purchasing a product, instead they are accessing this social network in order to build and establish relationships with one another. Businesses should definitely be taking advantage of this. Read more

4 Simple Ways to Improve Your Website’s Conversion Rate Using Social Media

Posted on: July 11th, 2014 by James Prideaux
4 Simple Ways to use Social Media to Improve Your Website’s Conversion Rate.

What is Conversion Rate?

The term “conversion rate” refers to the time when a visitor on your website undertakes the action that you desire. The end action differs depending on what your organisation has set the conversion rate goal to be. For example, your goal may be to direct traffic towards an online purchase, gain members on your site, increase newsletter subscriptions or even download an application. Read more