The average reach of a post created by a Facebook page has been on a bit of a decline recently. The organic reach of a Facebook page has shrunk to a mere 2% according to a study by Ogilvy. So how do you get your message across? Sponsored stories is one way to increase your reach, but to really get people coming back to your page regularly you need to do a little bit more than that.
The answer: gamification! Read more
On Thursday, Facebook announced that it had adapted the formula it uses to promote or ignore content in the hope of ridding Facebook spam for good. The changes made are specifically targeted at “like-bait”, where brands request likes in their posts.
Facebook have been trying to clean up their News Feed for a while now, by removing any content they deem to be “low quality”. Now content that gets posted too often will also be removed, as it will qualify as being spammy. Read more
As you may have seen already, Twitter is rolling out a whole new profile design to users. They made the announcement on their blog, but the change hasn’t been met with too much enthusiasm yet.
If you are yet to see the new design, then check out the profiles of First Lady Michelle Obama, or those of actors Zac Efron and Channing Tatum: Read more
The internet was created by humans, is run by humans and is of course used by humans, so it hard to understand why so many brands still lack a human touch when it comes to their social media.
Using automated tools is much quicker when it comes to sending out posts and following influencers, but at the end of the day, if you want the public to connect with you, they need to know who they are connecting with.
Social media is now a vital part of any brand’s marketing strategy, not just because it provides a wide array of networks to reach out through, or because it is now the most common internet activity, but because it gives brands a chance to humanise themselves and reveal not only a digital presence, but also a digital personality. Read more
According to research from Pew, 73% of online adults use social networking platforms – this is a huge number of people, and with the average person spending 15 hours and 33 minutes a month on Facebook, it is no wonder people are starting to question the affect it is having on us.
A survey conducted by mobile voice over company, Rebtel, showed that feelings were affected by the amount of time spent on social networks. Facebook had the biggest effect on stress levels; followed by Twitter, which also gave people negative vibes. Read more
Social shopping is nothing new, but the concept is continuously becoming bigger and better and making its way to the forefront of digital and e-commerce. As the use of mobile and tablets has grown rapidly, so has the phenomena of social shopping.
A study conducted by Gartner found that a huge 74% of consumers say they relied on social networks to guide their purchases, so it only makes sense that social shopping continues to take over in the world of commerce.
Recently, Marc Jacobs made the news by launching a pop-up show for their perfume “Daisy”. Fans were allowed to come into the shop and pay by using a tweet, Facebook post or Instagram photo, so no money changed hands at all. Read more