Nowadays, social media is much more than just a social domain for interaction with one another, it is a valid method of marketing your business. Being able to utilise twitter is a skill in itself and involves much more than just watching your social feeds. Once you establish a strong social presence, your exposure towards your target audience is limitless and of little cost.
Companies nowadays are increasingly getting much more tech savvy and incorporating social media into their digital marketing campaigns. Fast company explains that 93% of marketers now use social media for business. As well as this, 77% of the fortune 500 companies are now active on twitter. Read more
Facebook is often mistakenly thought of as a place to sell a product or service. This isn’t the case though, as Facebook is a social media platform, not a one stop shop. Businesses nowadays should be acknowledging the fact that a large section of their target audiences are so accessible through a simple social channel. Around 90% of the time Facebook users do not log in with the goal of purchasing a product, instead they are accessing this social network in order to build and establish relationships with one another. Businesses should definitely be taking advantage of this.
Your company may not make a visible profit from the social platform, but the connection and relationships you build are priceless and will have a long term positive effect on your organisation. Below I have listed five reasons explaining why you should be incorporating Facebook into your digital marketing strategy: Read more
What is Conversion Rate?
The term “conversion rate” refers to the time when a visitor on your website undertakes the action that you desire. The end action differs depending on what your organisation has set the conversion rate goal to be. For example, your goal may be to direct traffic towards an online purchase, gain members on your site, increase newsletter subscriptions or even download an application.
There are many ways to optimise your conversion rate on-site, such as looking into optimising landing pages, making the user experience fluent or ensuring every page has a clear call to action. A great piece of content to read on optimising your on-site conversion rates is available on Qualaroo.com. Read more
What are Social Media Influencers?
Social media influencers are people within a specific industry of whose opinion and interests are highly regarded. These people can be found all around the world and come in a variety of forms, such as industry experts, celebrities, journalists etc. In contemporary marketing, the buzz around influencers is huge and the importance of engagement with industry specific influencers is paramount. The potential impact an influencer can have on the exposure, credibility, SEO and ultimately the success of your organisation is enormous.
With this present-day take on personalised PR, marketers are being pushed to actively seek out and establish relationships with influencers that are likely to promote and amplify their brands messages, resulting in more exposure and therefore higher traffic to their website. This highly effective method has become common practice within modern marketing, providing a long term strategy for building and managing credible, long lasting and established relationships with industry influencers. Read more
Twitter announced yesterday that it will now allow users to share and view animated GIFs, both online and on its Android and iOS apps. The announcement was made on Twitter’s Support Team account, and as you may have guessed, included a GIF: Read more
Online photo sharing platform, Pinterest, is growing rapidly and now boasts a whopping 70 million users. It does, however, often get overlooked when it comes to most brands’ social media strategies.
When it comes to driving traffic and building a fan base, the usual networks that brands tend to turn to are Twitter, Facebook and usually Google Plus too. Pinterest however, can actually be a brilliant place to generate referral traffic from and is a great platform on which brands can build up a loyal fan base.
We’ve already heard how big visual content is becoming, with research showing that the brain processes visuals 60,000 times faster than it does text. With this in mind, it is important to include Pinterest in your social media marketing strategy, and here’s how to get started: Read more