Social shopping is nothing new, but the concept is continuously becoming bigger and better and making its way to the forefront of digital and e-commerce. As the use of mobile and tablets has grown rapidly, so has the phenomena of social shopping.
A study conducted by Gartner found that a huge 74% of consumers say they relied on social networks to guide their purchases, so it only makes sense that social shopping continues to take over in the world of commerce.
Recently, Marc Jacobs made the news by launching a pop-up show for their perfume “Daisy”. Fans were allowed to come into the shop and pay by using a tweet, Facebook post or Instagram photo, so no money changed hands at all. Read more
We often discuss the most important metrics in social media and though we do love our “likes, follows and mentions” – statistics would suggest that shares are the goose that lays the golden egg on social media.
A “like” is good on a number of levels, as is a follow – however, it’s an individual, person specific benefit. A share is actually a far more powerful metric and can help you and your message to reach thousands of people with just the click of a button.
Creating content that encourages shares is therefore the key to success – so where do you start? Read more
Brands tend to pay a relatively high price to secure good TV advertising in an attempt to attract more customer purchases. The interaction between television and social media has been discussed at length and research has shown how strong the relationship is truly becoming.
Chirpify has now taken that a step further by introducing #Actiontags to make it much easier for consumers to buy products or respond to a campaign that they see. They are bridging the gap between the world of traditional print and TV advertising. Read more
Twitter followers, and worthwhile ones at that, are quite hard to build up. As with many things in life though, it’s easy to get the numbers, getting quality is the hard part.
What we’re saying is – don’t buy Twitter followers – it’s about as much use as an underwater hairdryer. When you purchase numbers, all you’re doing is adding people who don’t care about your business, if they even exist that is. It’s going to do you no good at all and it may even cause harm – so don’t do it. However, here are some great ideas on how to get good followers for your business. Read more
Twitter and TV have developed an increasingly close connection, with Twitter providing users with real time context and comments from others viewers on programs they are watching. A study by Nielsen in 2013, found that in 29% of episodes measured, tweets influenced the TV ratings and in 48% of episodes measured, ratings influenced the number of tweets.
These results show that Twitter drives people to tune in to a television program, especially when it comes to live, linear programs. Also, when there is an increase in TV ratings, people end up tweeting more frequently.
Last week’s Brit Awards rapidly gained the title of Britain’s most tweeted TV show ever, with over 4.17 million tweets sent about the event. The show also set a new tweets-per-minute record for Britain, with 78,000 tweets sent every minute that the show was on. Read more
Believe it or not, there is such a thing as social media overload. Whether you are simply concentrating on your personal accounts or looking after your company accounts too, with social networks coming out of our ears, it is little wonder we barely have time to eat or sleep these days.
With social media now one of the prime way to keep up with news and current affairs, as well as providing a quick and easy way to connect with friends and family across the globe, it can often be all consuming just trying to keep up with it all.
Company social accounts need to be continuously monitored and controlled, with regular content pushed out to the right people at the right time. But how do you cope with all the multiple social media tasks that need doing relentlessly? Luckily there are some great tools out there to help you on your way: Read more