Social media is like any tool – you need to keep it secure. Just as a builder doesn’t leave a site without shutting a gate, you shouldn’t fail to take security precautions with social media. In both the private and the business sphere, social media can be a catalyst of immense damage if hacked. Remember a good reputation can be lost in a tweet or Facebook post.
For example, during the week Associated Press was hacked. Its Twitter account proclaimed that Barack Obama was injured after a White House bombing. Idle stuff you’d imagine, only it sparked fear, caused the FTSE to fall by 150 points and in the aftermath of the Boston bombings caused general chaos until the White House reassured the nation it was a hoax.
We’re not going to get your backs up here. Social media sites do all they can and spend billions on security – for them it’s an investment. However, with the rise of super hackers you just never know when your own precautions could save you. Simply put, there’s no point having an expensive home security system if you’re not going to lock the door.
Facebook is the world’s most popular website, with approximately 1.6bn users and generating an overall revenue of $5.1bn in 2012. This has meant that not only has the social network become a favourite with consumers, but marketing professionals also quickly realised that it’s a great resource for digital marketing.
Bitcoin’s quite the little minx isn’t it? The digital currency has been on a wild ride of late and has managed to engross not just the hard core internet users, but the world in general.
By increasing the likelihood of your LinkedIn InMail receiving a response, you can increase your opportunities in a professional sphere. InMail has all sorts of uses for any of us working in the marketing area. The foremost of which is that it allows you the chance to reach out to people you may otherwise find hard to get in touch with. Let’s take a look at how to optimise and use it to its fullest.
Another new feature launched to make life easier
We all know somebody who likes to hashtag their Facebook statuses and each and every time we see it, we wince a little. However, it seems that unknowingly, this tagger maybe ahead of the game. It looks like Facebook maybe introducing the little hashtag quite soon.
Anyone who thinks that email marketing is old hat would be wrong; email as a marketing tool is alive and well and still incredibly effective. That’s not to say that techniques haven’t changed though, they have, albeit not much.
NYT suggest reach is non-existent if not sponsored
Instagram has seen astounding and solid growth since Facebook took the reins in 2011 and currently has over 100m subscribers. It’s also among its most popular in business with the social channel movers and shakers, such as Nike and MTV – who often set the pace for smaller businesses and what they should be doing.
St Patrick’s Day is just around the corner and for many, so are pints of Guinness, shamrock hats and a bit of the craic. We’ve compiled some tips for Paddy’s Day that allows your social media to shine when everyone else is having a grand old time.
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