When it comes to brands on social media, one of the most common mistakes made is not listening to their social following. Many brands choose to promote content and chat via these channels, without having a strong understanding of what their audience’s preferences and interests actually are.
Archive for the ‘Social Media’ Category
Trust is one of the major components needed to continue any form of successful relationship. Without it, people’s relationships tend to be halted at a stalemate and never have the room to progress. Read more
Nowadays there is an abundance of social media platforms being utilised by companies in order to effectively reach their target market. The use of social media has grown quickly to the point that this is now the most common activity on the web . According to Fast Company, 93% of marketers are now making the most of this fact, stating that they use social media as a method of marketing their business. Read more
Nowadays, social media is much more than just a social domain for interaction with one another, it is a valid method of marketing your business. Being able to utilise twitter is a skill in itself and involves much more than just watching your social feeds. Once you establish a strong social presence, your exposure towards your target audience is limitless and of little cost. Read more
Facebook is often mistakenly thought of as a place to sell a product or service. This isn’t the case though, as Facebook is a social media platform, not a one stop shop. Businesses nowadays should be acknowledging the fact that a large section of their target audiences are so accessible through a simple social channel. Around 90% of the time Facebook users do not log in with the goal of purchasing a product, instead they are accessing this social network in order to build and establish relationships with one another. Businesses should definitely be taking advantage of this. Read more
What is Conversion Rate?
The term “conversion rate” refers to the time when a visitor on your website undertakes the action that you desire. The end action differs depending on what your organisation has set the conversion rate goal to be. For example, your goal may be to direct traffic towards an online purchase, gain members on your site, increase newsletter subscriptions or even download an application. Read more