Archive for the ‘Web Video’ Category

How to Monetise your YouTube Videos


Written by Cormac Reynolds
April 1st, 2013

Youtube MonetizationAn increasing number of content generation sites can be monetised and the world’s biggest video platform YouTube is indeed no different.

For vloggers, YouTube can be a great way to build up a decent income source and earn a few bob, and there are a number of ways of doing so. So, how do you go about making some money from your talents via YouTube content?

YouTube Partner Program

YouTube runs its own partnership program for those who want to make some money directly via the medium and to be honest; it’s quite a good place to start.

It’s relatively simple to use – you produce content, sign up to the program and in doing so agree to allow advertising to be shown on your videos. Users are paid for the advertising space and the amount of money you garner from the ads depends on the number of views a video receives. Be aware that the program is not all sweetness and light either, in that it won’t make you wealthy.

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Images, Emotions and Engagement


Written by Phillip Ellis
September 27th, 2012

Have you ever wondered why videos of babies and animals do so well on YouTube? Or perhaps you’ve noticed that if you combine the two and make a video of a baby animal doing something funny, the internet seems to explode? It’s all down to the cute factor, and according to Jessica Mason, its popularity is easily explained by its universal appeal. Cat videos get huge amounts of views on YouTube because they evoke an emotional response, whether it be making someone laugh or nearly driving them to tears. These responses are important because “they make boundaries, language, cultural barriers, irrelevant”, Mason stated this week, at the Social Good Summit.

Images, emotions and engagement

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The Latest Online PR Stunts


Written by My Social Agency
June 7th, 2012

The world wide web is a place of sensory overload, and it makes sense that your average surfer can get a little jaded. Which can make marketing strategies a little tricky, as it gets harder and harder to catch (and keep) peoples’ attention. Here are a few of the latest, most innovative social media and marketing stunts that have got people talking.

VoteForEddie.Com

Across the pond, U.S. House of Representatives candidate Eddie Gonzalez has taken the concept of search engine optimisation to new levels, by legally changing his name to VoteForEddie.com. His rationale is that, as all candidates require their names to be printed on election ballots, his will be instantly recognisable.

It is certainly a unique way of raising awareness for your political campaign. Gonzalez has stated; “Since I’m not under the wings or good graces of both political parties, I had to find a different way to get my message out there.” (more…)

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A Guide to YouTube Analytics


Written by My Social Agency
June 1st, 2012

YouTube Analytics offer significant potential for business on a number of levels, if you can just get the mix right. Fortunately, the video sites analytics tools allow you to measure and understand how your videos are doing and so aid you in building videos that are better, more apt to your audience and are more likely to be shared. However, not everyone knows what to look out for. So, here’s how to make the most of YouTube Insights.

youtube analytics

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Catch up on your viral videos


Written by My Social Agency
May 24th, 2012

Since the “Sh!% Girls Say” video meme has come under fire for portraying broad and somewhat sexist stereotypes, and seems to be dwindling in popularity, there have been a host of young pretenders vying for the opportunity to distract countless students and office workers at their desks while they should be working. Here are some of the latest weird and wonderful selections from the audio-visual candy store that is YouTube.

Youtube Viral Videos

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Digital Marketing Saturday Social: Issue 5


Written by My Social Agency
May 5th, 2012

Facebook’s IPO

This week’s biggest story has to be the news that Facebook filed for its long-awaited IPO, valuing the social media company less than the expected £100bn at somewhere between $85-95bn. This puts shares at $28-35 apiece and there’s expected to be something of a rush by investors to grab a slice of the 10% pie.

Facebook IPO

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3 Things That Were Pretty Much Invented By YouTube


Written by My Social Agency
May 3rd, 2012

Earlier this year, YouTube turned seven years old – and what a seven years it has been. Starting with a 19 second clip of YouTube co-founder Jawed Karim at the zoo, YouTube soon went on to become the definitive platform for all video content globally, with approximately 60 hours of video being uploaded every minute; that’s one hour of content per second. Below are three things that came about as a result of YouTube’s all-encompassing appeal. (more…)

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What Happened to Kony 2012


Written by My Social Agency
April 22nd, 2012

What happened to Kony 2012, where did the web storm disappear to? Having taken the web like a tornado, Kony now seems like a long forgotten dream. In fact Kony related topics only received 74,000 Twitter mentions on the night of action, which was April the 20th, if you don’t remember – this figure was half that it received 10 days after it hit the ground sprinting.

What Happened to Kony 2012
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March 2012 Viral Video Roundup


Written by My Social Agency
April 4th, 2012

Viral video production is going strong and March saw a healthy crop of thought-provoking, emotive and funny videos. Here’s a look at 10 of the most popular from the last month.

March 2012 Viral Video Roundup

 

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Kony 2012 and How it went Viral


Written by My Social Agency
March 28th, 2012

It seemed perfect – a cause that no one could argue with, garnering the support of millions of people around the world. However, it wasn’t long before the Kony 2012 campaign was marred by controversy, and fell victim to public cynicism. But do the people behind Kony 2012 care about the negativity? Surely their cause has been helped massively overall by the huge and unprecedented swell in publicity? One thing’s for sure, this was viral video production like no other, with over 85 million views on YouTube, and over 16.6 million views on Vimeo as of March 24th. Let’s take a look at how Kony 2012 went viral, and how the campaign has impacted on the organisation’s success.

Kony 2012 and How it went Viral

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