With over a billion unique hits a month, it’s fair to say that YouTube offers a potential audience it’s hard to ignore. But before you go rushing out to create your own internet video sensation, it’s also worth remembering that, according to YouTube itself, over 100 hours of video action is uploaded each and every minute.
That’s a lot of competition for attention, so how can you create a video that’ll really boost your business? Read more
What’s your brand’s story? That may not be a question you’ve thought to ask yourself before. What sort of story can car insurance (for example) possibly tell? But finding and telling that story is essential these days to connect people to your brand. You need to take people on a journey, linking your brand to their experiences and making positive emotional connections.
That probably sounds quite difficult, but it really needn’t be.
The progression of digital marketing moves forever onward, always developing new, innovative ideas, and adapting existing concepts in refreshingly different ways. The end of the rainbow, which online marketers never lose sight of, is the promotion of websites, brands, products and services as website owners seek to maximise their site’s conversions rates to maximise revenue.
Did you know that a video is around 50 times more likely to rank on Google’s first page than a text only page is? This statistic makes video a far more lucrative option than text when it comes to gaining online visibility and because of the way technology is, it doesn’t have to be expensive either.
There are so many other reasons that video is something to be revered. Unlike only a few years ago when video was almost solely an offline medium that had very limited access. Nowadays, thanks to video archive sites such as YouTube and Vimeo we have it at hand. Add to this the ease of sharing and synergy social media brings and there are plenty of opportunities and reasons to place it in your marketing mix.
So, what are the things you need to really take account of when hoping to create a quality online video?
I think I speak for all of us when I say that, while watching videos on YouTube, I click on the ‘Skip Ad’ button as soon as the obligatory five seconds are up. A thirty second advertising video can feel like an eternity on the internet. By comparison, the popular video app Vine’s six second clips lend themselves well to advertising – viewers are much more amenable to watching six seconds of footage while browsing the web, making them potentially more receptive to your message.
That is, if you can figure out how to compress a whole segment of brand storytelling into the amount of time it takes to breathe in and out. Below are some key considerations for crafting a six second marketing strategy. Read more
After years on the fringes of cool, geeks are finally in. It doesn’t even matter what kind of geek you are; the tech wiz, bookish type or science aficionado. At the Teen Choice Awards this week, Ashton Kutcher, who is known first and foremost as a pretty face but will soon challenge that perception with his on-screen portrayal of Steve Jobs, delivered a crowd-pleasing speech on how “smart is sexy”. This revolution has been a long time brewing; reality shows like Start-Ups: Silicon Valley have recently tried to bring a soapy gloss to the world of online entrepreneurs, while science fiction and fantasy fare such as Heroes, Lost, Doctor Who and Game Of Thrones have struck a chord with mainstream audiences. And let’s not forget that comic books have been driving Hollywood profits for over a decade. Read more