Archive for June, 2011

Developing a Social Media Strategy for your Business – pt2


Written by My Social Agency
June 27th, 2011

Part 2 – Standing out from the crowd

 

When you’ve decided why engaging in social media is to be beneficial for your business, and you’ve selected your platform(s), it’s a good idea to identify your competition’s efforts in the social space. Or more importantly, to analyse what they’re not doing and how you can exploit this to make your campaign that much better. (more…)

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Advertising Budgets of the Top 200 Brands


Written by My Social Agency
June 24th, 2011

In 2011 marketing and advertising budgets need more careful and targeted attention than ever.

We found this great infographic from the people over at MarketingDegree showing how the top 200 world brands are allocating their marketing budgets. The figures are based on a comparison of 2009/2010.

Do any of these figures surprise you? Please let us know via our comments section. (more…)

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Global Map of Social Networking


Written by My Social Agency
June 24th, 2011

Global Web Index yesterday produced the 2011 version of the ‘Global Map of Social Networking’

The research, run by London company Trendstream, is based on six waves of surveys about global consumer adoptation of the internet and social media across 36 different countries. (more…)

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Foursquare hit 10 million users


Written by My Social Agency
June 21st, 2011

Foursquare today announced they have hit the 10 million user figure and celebrated with this nice animated infographic…. (more…)

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Creating a Social Media Strategy for your Business


Written by My Social Agency
June 19th, 2011

Part 1- Getting started

Using social media can be a great advantage to your business, however before diving straight in, it is a good idea to have a clear plan of how you will proceed to make the most of what is available. By doing this, your time will be spent purposefully and you will get the maximum return on your investment (more…)

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Cashing in on Mobile


Written by My Social Agency
June 17th, 2011

Over the last decade it has become clear that the internet is now an integral part of our lives. Who would still want to argue against that? For years it’s been making our day-to-day lives easier. We use it to source any information we could possibly need and to communicate with others and to trade goods. (more…)

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Tesco’s Social Game Changer


Written by My Social Agency
June 16th, 2011

Recently it was announced that UK food and retail giant Tesco has bought US social agency BzzAgent for a reported $60 million.

BzzAgent is a word of mouth media and marketing agency, who, with a network of around 800,000 volunteers, sample’s products and shares opinions on them via social networks. Established in 2001, BzzAgent have worked with clients such as Dunkin’ Donuts, Wrigleys and Philips Sonicare. (more…)

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