2011 has been a great year for app development. Progression in the tablet and software areas have meant the app arena saw some significant changes in the last 12 months.
Archive for December, 2011
The Year in Social – Social Media
Social Media’s prominence really took the limelight in 2011 and all of the major companies, along with some new ones will have a story to tell in the last 12 months.
(more…)
The Year in Social – Web Video
Online videos enjoyed record viewer numbers in 2011. For corporate video and advert pieces, this was the year where we really saw web video advertising stepping up to the place of more traditional advertising media. Online video now seems to be beginning to carry the gravitas of traditional TV advertising, for example.
Social Media Optimization for 2012
With 2012 fast approaching, I have spent a lot of time recently thinking about what direction the fast paced world of digital marketing will move in. My main prediction for the ‘more relevant’ side of things in 2012, is social media optimization.
The role of social media marketing in search engine optimization has existed for quite sometime, but during 2011 became absolutely essential. It is no longer possible to provide SEO services and improve Google rankings in a competitive marketplace, without the use of social media. (more…)
How to Reduce Spam
So, how to reduce spam? Possibly be done through dissolving the liquid content of the congealed meat through scientific process. Most of us have never tried it, but we’ve seen the can on the shelves and made our mind up that the ‘goodness’ inside, probably isn’t for us and we’d rather have a McDonalds.
Saying that we’ve probably all have had more than enough of the virtual type of spam. How many of us have been offered untold riches from some African attorney, or realised our manhood’s were too small, even if we were women. Well if you have an email, you’ve more than likely been told this. So, we tackle how to reduce spam and restore order to your inbox.
(more…)
Tweet Your Way to Small Business Success
Whether you’re selling flip flops or 5-star hotels, there’s no doubt that Twitter can be a quick and easy way to up your social media marketing game, and of course it’s 100% free. Anyone can set up an account and start Tweeting, but it does take some special knowledge to use the service for business social media campaigns. There are a lot of Tweets out there; here’s how to get yours noticed amongst the noise.
(more…)
Facebook Application Tabs – How to Get the Most from Them
Facebook changed from boxes to tabs over 12 months ago, replacing the old boxes with the more modern tab style side bar. Though not that widely discussed, brands that build the right kind of application tabs are more likely to increase likes. So, what are the key considerations in implementing a tab and increasing likes and engagement?
(more…)
Twitter Brand Pages: Benefits & Tips
The rumours have been swirling around since the middle of the year, but social media site Twitter has gotten itself some Facebook style brand pages. This means that it is now more orientated than ever for business social media and will be the network of choice for social media experts in the coming weeks. So, what are the pros of Twitter brand pages and will it help business social media campaigns?
A Guide to Location Based Marketing
Location, location, location. The estate agent’s mantra is a familiar one, but in today’s digital marketing world it doesn’t matter where your business is as much as how you use location-based marketing services in creative ways. Location-based features add a vital real-word element to social media and digital marketing – it lets potential customers know that you’re a genuine business and adds trust and personality to your online marketing. There are several tools in the social media sphere that small businesses use to make local marketing a breeze.
(more…)
Daily News
FOLLOW US