Social media for many of us is a marketing haven, though like much in this world its pace is accelerating and so it can be hard to keep up. You write a tweet, post it and then it’s gone – far down the list of social media has-beens. So, if you want to keep your social media history, how do you do so? After all this data can be valuable marketing and client based data for the future.
It has been popping up more and more over recent months. A growing number of profiles now feature the tell-tale banner photo and jumble of status updates, although the change-phobic among us may have avoided it until now. But Facebook’s newest innovation, Timeline, is here to stay – and it doesn’t look like we’ll be getting much of a say in the matter.
It seemed perfect – a cause that no one could argue with, garnering the support of millions of people around the world. However, it wasn’t long before the Kony 2012 campaign was marred by controversy, and fell victim to public cynicism. But do the people behind Kony 2012 care about the negativity? Surely their cause has been helped massively overall by the huge and unprecedented swell in publicity? One thing’s for sure, this was viral video production like no other, with over 85 million views on YouTube, and over 16.6 million views on Vimeo as of March 24th. Let’s take a look at how Kony 2012 went viral, and how the campaign has impacted on the organisation’s success.
Unless you’ve been living under a rock, you can’t fail to have noticed the buzz that Pinterest has created. Everyone is raving about how the visually engaging social network is the next big thing; but with success comes a price and the spammers have inevitably already begun to hit the social media site hard.
For those of us who’ve received our new iPads, or those of us in waiting for our Zen like devices, there’s plenty of excitement in the air. The fledgling iPad is set to be the greatest yet, however, nurturing it and preparing it for the working world is something many of us will have to get around to in the coming weeks. So, what’s the best way to go to make your iPad business friendly?
The Hunger Games, based on the book by Suzanne Collins, looks set to be among the biggest, if not THE biggest movie of 2012. One of the reasons for this is the manner in which Lionsgate built the social media around the movie and created hype through empowerment of advocates.
I recently received a message from a friend on Facebook, inviting me to join them on BranchOut. I’d never heard of this particular web app before, but its purpose was almost instantly obvious; a social media network designed specifically for networking and recruitment. You’d be forgiven for thinking that this sounds familiar; my first impression of BranchOut was as a rather weak attempt by Facebook to cash in on the success of LinkedIn. So I was surprised to learn that BranchOut has been profiled in The Wall Street Journal and The Independent, and was selected to receive the FASTech50 in 2011 for innovation in technology.
A less obvious, yet enthusiastically –or even addictively – used social media site is Tumblr. The constant stream of content, super-simple interface and ease of sharing a variety of content of any length or format has made for a platform with an extremely loyal following, and it’s often the setting where the viral memes we know and love are made popular in the first place. While not widely used for corporate social media, it’s a platform with serious reach, and can form part of an effective business social media strategy. Another plus offered by Tumblr is the ability to customize your profile in some pretty cool ways – far more fabulous than Twitter backgrounds, and infinitely more customizable than Facebook, let’s have a look at the best in Tumblr themes, from the newest of the new to some seasoned favourites.
It’s no real surprise to learn that large companies have made a few major gaffs with managing consumer complaints on social media, when you counter in the fact that a huge 71% of businesses don’t respond at all.
The Facebook EdgeRank algorithm is one of the determining factors in what appears on your Facebook newsfeed. Like all great ideas, understanding how it works allows you to take advantage of it.
Knowing what content appears higher than others and most frequently, allows you to decide to an extent on what is best to post. Facebook EdgeRank is not too sophisticated, so understanding it is easily done, yet gives you an advantageous weight over other social media users.
Our Videos
FOLLOW US