facebook edgerank recovery planFollowing on from our recent post about how Facebook is cutting reach, there is no better time to show you some ways to improve your Facebook EdgeRank.

As you’re more than likely well aware, EdgeRank is Facebook’s algorithm and determines visibility on the news feed. Optimising is a heady recipe, but after the recent changes over a month ago it seems our three golden rules are working better than others to increase reach.

Images – Facebook Edgerank

Facebook EdgeRank uses the type of post and the fan, to determine whether or not a post shows on a person’s newsfeed. Posts are split into six types, with status update, photo, link and video the most utilised. Research shows that photos receive the most engagement, by up to 20 times in many cases.

Utilising this fact takes for some social media savvies. Posting everything with an image is a great way to leverage these stats in your favour. For instance posting a video but adding a link to the thumbnail rather than the video preview should increase engagement. This can be done by linking and then cancelling the preview. You simply then click on photo and attach the image you require.

Or, why not use an image and insert a status inside the image, perhaps as a meme or via a little Photoshop magic. This can create a little edginess and is surely a lot more interesting than a text update alone.

Text – Facebook Edgerank

We’ve mentioned how text alone is not enough, well as with anything, there are exceptions. Women Create Life, a women’s magazine often add their full articles to posts – 800 words.

This result in a ‘see more’ link at the end of the text and so these posts are seen as consumption and not ‘other consumptions’. Though, it is not certified that this feeds into EdgeRank, these long posts tend to be shared more almost certainly fueling the algorithm.

facebook edgerank golden rules

Post Targeting – Facebook Edgerank

Posting to a demographic is a tried and tested way to increases engagement and for obvious reasons. Using your market research to post to those who have a definite interest in your brand, topic or post is a sure fire way to higher engagement. Facebook segments through everything from education, location, to age and gender.

Of course, the more you segment who the post is sent to the fewer people overall it will reach. However, the likelihood of high engagement is far greater, with the person directly and also if the person shares to others in their demographic. This may even result in the algorithm showing the page to other people, which will increase the likelihood of them Liking, following, sharing and doing EdgeRank positive things.

By working our three golden rules into your social media strategy, you can take advantage of the EdgeRank changes and in doing so increase engagement and reach.

Do, you find anything has changed in the recent months with your Facebook reach? A lot of brands are reporting obvious engagement declines, but some of our personal clients are unaffected. Let us know via the comments how your page has fared.

Cant get your head around Edgerank and social media optimisation? Hire us for our social media service!

cormac-reynolds
Written by Cormac Reynolds

  • http://twitter.com/ajm968 Adrian Markwell

    “Do, you find anything has changed in the recent months with your Facebook reach? A lot of brands are reporting obvious engagement declines, but some of our personal clients are unaffected.”

    …surely this is just a reflection of product boredom? Users are getting tired of the inane links and adverts from companies… even ‘targetted’ and stop following them. But they still want to engage with friends and colleagues hence the personal engagement figures remaining high.

  • http://www.facebook.com/profile.php?id=611512914 Sue Kerr

    Interesting piece. I’m a little confused by these directions” Posting everything with an image is a great way to leverage these stats in your favour. For instance posting a video but adding a link to the thumbnail rather than the video preview should increase engagement. This can be done by linking and then cancelling the preview. You simply then click on photo and attach the image you require.” Can you please help me figure this out? I thought I had it but I end up with no link ???

    • http://www.mysocialagency.com MySocialAgency

      Hi Sue. No problem. So, if you first create a relevant image. A nice way is to fine a good shot within the video, pause and use the screen snip tool (if you are on windows) to create a good sized square image.

      Next, create your post as normal, write a nice intro and paste in the url. Using Bit.ly or a similar URL shorter to neaten it up looks great.

      Wait for the link preview to appear. At this point, hit the small x in the top right of the preview box hence removing it. You should now be left with the text and link in the status box but no preview.

      Then move on to the photo/video box option at the top of the status box. Hit ‘attach a photo / video’, select and upload your image and hit post.

      This will leave you with a nice large picture, as well as the link to the video :)