The average reach of a post created by a Facebook page has been on a bit of a decline recently. The organic reach of a Facebook page has shrunk to a mere 2% according to a study by Ogilvy. So how do you get your message across? Sponsored stories is one way to increase your reach, but to really get people coming back to your page regularly you need to do a little bit more than that.
The answer: gamification! Read more
On Thursday, Facebook announced that it had adapted the formula it uses to promote or ignore content in the hope of ridding Facebook spam for good. The changes made are specifically targeted at “like-bait”, where brands request likes in their posts.
Facebook have been trying to clean up their News Feed for a while now, by removing any content they deem to be “low quality”. Now content that gets posted too often will also be removed, as it will qualify as being spammy. Read more
Branding has always served the purpose of representation through the use of a logo, tagline, colour scheme or something more. In the early 1900s, businesses started using brand identity to associate a certain idea or type of lifestyle with their brand. Branding allows people to differentiate one company from another, especially when they do similar things, but really it comes down to more than that.
Online marketing is all about engagement and creating a relationship between a brand and their consumers. The success of branding comes down to more than just having a great logo and colour scheme; it is about forming an emotional and trusting connection with a target audience. Read more
This week has seen the discovery of the Heartbleed bug, a major security flaw affecting many sites across the internet. The bug may been exposing the personal information and passwords of internet users to hackers for over two years.
Apparently around half a million sites across the web have been rendered as “insecure” and users everywhere are being encouraged to change their passwords for any of the sites that may have been affected. Read more
As you may have seen already, Twitter is rolling out a whole new profile design to users. They made the announcement on their blog, but the change hasn’t been met with too much enthusiasm yet.
If you are yet to see the new design, then check out the profiles of First Lady Michelle Obama, or those of actors Zac Efron and Channing Tatum: Read more
Sometimes it is easy to forget that it isn’t just text that needs optimising, images can actually generate a huge amount of traffic to your site from image based search engines such as Google Images.
By optimising your images well, you are really helping to drive traffic to your site, so it is really important they don’t get forgotten when you are creating content or web pages. Image optimisation is a key building block when it comes to on-page optimisation, as images provide a strong visual component for any website.
Ranking for images works in pretty much the same way as it does for text, there are a few certain steps you need to take to make sure that your image has a good chance of ranking for the keywords you want it to: