With a continuous surge in technological advancements and increasingly changing consumer behaviour, the use of mobile phones as a browser has become hugely popular. It is said that over 55% of people now use their mobile device as their primary method of web browsing! Read more
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Even post panda and penguin updates, if done correctly, building links still offers one of the best ways to both increase exposure and increase your ranking in the SERPs. There are many methods used by webmasters in order to gain links. These include both white hat and the commonly used black hat techniques. I would recommend only using white hat methods. In short, don’t take part in strategies such as paying for links. Read more
In 2012, Matt Cutts explained how Google are looking into “levelling the playing field” when it comes to businesses creating high quality websites, without using aggressive SEO strategies. It was also suggested that Google would start to penalise businesses whose optimisation strategies consisted of engaging in over optimisation and black hat techniques. Since then, website owners have been eagerly checking their search rankings against there on-site optimisation methods. Read more
Over the past few years, blogging has really come into its own, with the Internet now hosting around 152,000,000 blogs. What was once just a form of social communication has now been adopted by millions of companies, in an attempt to market themselves better. Fast company suggests that 62% of marketers now blog, or plan to blog in their future marketing activity. Read more
Content creation should be fun and exciting, but too many people get bogged down with the daily duty of having to create a length of text just to try and keep their blog fresh and regularly updated.
There are lots of sites out there that can help you if you get stuck for content ideas, and there are many different tools that will try to help you automate some of your work.
When it comes down to it though, there needs to be some heart behind your content and an element that helps it stand out from the crowd. Unique content is the main thing that will encourage engagement levels and generate shares, so brands need to stay on top of their game. Read more
When it comes to brands on social media, one of the most common mistakes made is not listening to their social following. Many brands choose to promote content and chat via these channels, without having a strong understanding of what their audience’s preferences and interests actually are.