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Our Social Blog

Does Google Want Your Site to be Mobile Optimised?

Posted on: November 20th, 2014 by James Prideaux
Does Google Want Your Site to be Mobile Optimised?

Google is forever changing the way in which it values your website, which can be seen through their ever many different algorithms. The most recent update was launched yesterday. Google has now introduced “mobile friendly” tags to websites that are seen as strongly mobile optimised. The reason Google has made this move is down to the growing number of searches made from non-desktop devices such as tablets, Android phones, iPhones and iPads.

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Schema Mark-ups for SEO

Posted on: November 18th, 2014 by James Prideaux
Schema Mark-ups for SEO

When it comes to SEO, there is no definite list of tactics that you can use to ensure you rank well. Instead “being good at SEO” incorporates many separate factors that are in need of constant review and adaptation to ensure you’re in the search engines’ good books. The usual tactics used include optimising meta data, keywords and content. Read more

6 Psychology Concepts you Should be Using in Your Content Marketing Strategy

Posted on: November 14th, 2014 by Anna Francis
psychology content

It’s no secret that incorporating a range of psychology principles into your online marketing is a clever and effective technique. Knowing what your consumers want to read and share is half the battle when it comes to content marketing.

“Consumer psychology” studies how human thoughts, beliefs and feelings influence the different ways in which people relate to goods and services. The concept falls heavily on the ways in which a consumer’s behaviour can be changed or influenced.

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Social Media Manager Vacancy

Posted on: November 12th, 2014 by Anna Francis

We currently have a vacancy for a Social Media Manager at our rapidly growing digital marketing agency in Leeds.

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How Does Google Actually Judge Content

Posted on: November 7th, 2014 by James Prideaux
How does google judge content

Every marketer should know by this point that creating good content is a valuable technique when it comes to supporting your digital marketing efforts, and all marketers should be implementing various content elements into their strategy. If you don’t happen to be doing so, I think you may need to change career. Read more

John Lewis, Penguin Trafficking and a Twitter Namesake

Posted on: November 6th, 2014 by Anna Francis
penguins john lewis

It’s that time of year again, when John Lewis release their eagerly anticipated Christmas advert – something that is now as traditional as mince pies and stockings. So what is it this year?
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