Link analysis is an integral part of any digital marketing strategy. Generating links to potentially authoritative websites not only increases brand exposure, but is also a great way to get in Google’s good books. As with all marketing methods, there needs to be strategies in place to be able to efficiently identify, analyse and select specific target websites that you think will help your business reach the correct target audience.
When outreaching to prospective websites, it’s important to remember not to just settle for any website offering links. To ensure no harmful links are generated, i.e. spam, website analytics tools are readily available at no extra cost to your business. Read more
Search engine optimisation is a dynamic and ever-changing field. What once worked to get your business to the top of the page rankings may now leave you with a hefty penalty from search engines like Google. Gone are the days of generating high rankings using black hat SEO tricks. Google’s recent update of Panda 4.0 recognises when websites are trying to fool them using tricks such as hidden keyword stuffing and duplicate content, therefore new methods of ensuring strong SEO are a must to stay in the search engines’ good books.
High quality content is constantly being referred to as one of the most effective ways to generate good rankings, and while this is a very true statement, the coverage of content being king is now widespread, and shouldn’t drown out other factors that also need analysing to ensure great SEO. Read more
Nowadays, social media is much more than just a social domain for interaction with one another, it is a valid method of marketing your business. Being able to utilise twitter is a skill in itself and involves much more than just watching your social feeds. Once you establish a strong social presence, your exposure towards your target audience is limitless and of little cost.
Companies nowadays are increasingly getting much more tech savvy and incorporating social media into their digital marketing campaigns. Fast company explains that 93% of marketers now use social media for business. As well as this, 77% of the fortune 500 companies are now active on twitter. Read more
Facebook is often mistakenly thought of as a place to sell a product or service. This isn’t the case though, as Facebook is a social media platform, not a one stop shop. Businesses nowadays should be acknowledging the fact that a large section of their target audiences are so accessible through a simple social channel. Around 90% of the time Facebook users do not log in with the goal of purchasing a product, instead they are accessing this social network in order to build and establish relationships with one another. Businesses should definitely be taking advantage of this.
Your company may not make a visible profit from the social platform, but the connection and relationships you build are priceless and will have a long term positive effect on your organisation. Below I have listed five reasons explaining why you should be incorporating Facebook into your digital marketing strategy: Read more
What is Link Bait?
Think of link bait as the worm at the end of a fishing line and the fish being your target audience. In simple terms, link bait is usually a piece of content that catches your readers’ attention and entices them to your site, ultimately generating links and shares.
In the world of SEO, the term link bait is generally given to content that is good enough to drive inbound links to your website, generate shares and increase brand awareness, consequently boosting your off-site SEO. The generation of useful and interesting link bait can have a huge effect on your organisation’s search engine rankings. So why is link bait so effective and more importantly, how do you create it? Read more
What is Conversion Rate?
The term “conversion rate” refers to the time when a visitor on your website undertakes the action that you desire. The end action differs depending on what your organisation has set the conversion rate goal to be. For example, your goal may be to direct traffic towards an online purchase, gain members on your site, increase newsletter subscriptions or even download an application.
There are many ways to optimise your conversion rate on-site, such as looking into optimising landing pages, making the user experience fluent or ensuring every page has a clear call to action. A great piece of content to read on optimising your on-site conversion rates is available on Qualaroo.com. Read more