Google is well renowned for its constant changes and updates to its algorithm. According to Moz, every year around 500-600 updates are being brought out by Google. This year alone we have seen Google bring in a vast amount of changes. On the 6 February it introduced its page layout #3, intended to penalise sites with too many above the fold ads, two versions of their payday loan updates targeting ‘spammy’ queries, and on 28 June it implemented authorship photo drop designed to drop all authorship photos from SERPS. These are just a few examples of updates this year.
Each one of these alterations brings into the industry something of added value to Google’s SERPS and alters the way in which companies have to act online in order to stay in Google’s good books. We have seen changes from Google once prioritising the amount of links one’s site may have and the abundance of correct keywords, to now looking at the quality of these links and the quality of content on page. Read more
The main aim of most businesses, no matter what industry they happen to be in, is to gain maximum exposure, break through the clutter and increase their brand awareness. This ultimately leads to brand loyalty and increased profit margins. The question a lot of marketers now ask themselves is, how do I get the exposure I want, and what methods can I use to convey our brand image as best as possible?
Now the internet has become a big part of marketing, companies look to this relatively new platform to enforce a strong stance in their industry sector. With the help of this accessible and interactive medium, organisations are now looking to generate traffic from writing blog posts. According to Hubspot, “92% of companies who blogged multiple times a day acquired a customer through their blog”. Read more
Link analysis is an integral part of any digital marketing strategy. Generating links to potentially authoritative websites not only increases brand exposure, but is also a great way to get in Google’s good books. As with all marketing methods, there needs to be strategies in place to be able to efficiently identify, analyse and select specific target websites that you think will help your business reach the correct target audience.
When outreaching to prospective websites, it’s important to remember not to just settle for any website offering links. To ensure no harmful links are generated, i.e. spam, website analytics tools are readily available at no extra cost to your business. Read more
Search engine optimisation is a dynamic and ever-changing field. What once worked to get your business to the top of the page rankings may now leave you with a hefty penalty from search engines like Google. Gone are the days of generating high rankings using black hat SEO tricks. Google’s recent update of Panda 4.0 recognises when websites are trying to fool them using tricks such as hidden keyword stuffing and duplicate content, therefore new methods of ensuring strong SEO are a must to stay in the search engines’ good books.
High quality content is constantly being referred to as one of the most effective ways to generate good rankings, and while this is a very true statement, the coverage of content being king is now widespread, and shouldn’t drown out other factors that also need analysing to ensure great SEO. Read more
Nowadays, social media is much more than just a social domain for interaction with one another, it is a valid method of marketing your business. Being able to utilise twitter is a skill in itself and involves much more than just watching your social feeds. Once you establish a strong social presence, your exposure towards your target audience is limitless and of little cost.
Companies nowadays are increasingly getting much more tech savvy and incorporating social media into their digital marketing campaigns. Fast company explains that 93% of marketers now use social media for business. As well as this, 77% of the fortune 500 companies are now active on twitter. Read more
Facebook is often mistakenly thought of as a place to sell a product or service. This isn’t the case though, as Facebook is a social media platform, not a one stop shop. Businesses nowadays should be acknowledging the fact that a large section of their target audiences are so accessible through a simple social channel. Around 90% of the time Facebook users do not log in with the goal of purchasing a product, instead they are accessing this social network in order to build and establish relationships with one another. Businesses should definitely be taking advantage of this.
Your company may not make a visible profit from the social platform, but the connection and relationships you build are priceless and will have a long term positive effect on your organisation. Below I have listed five reasons explaining why you should be incorporating Facebook into your digital marketing strategy: Read more