Yahoo’s purchase of Tumblr during the week has pushed the site further into the limelight.
Once Yahoo doesn’t give the site the kiss of death, as it’s done before with other purchases, Tumblr could become even more main stream than it is now. So, for those of us who have dabbled or even those who have a long term interest in the site, we’ve compiled a number of tips to get the most from Tumblr.
A new study from Wolfram Alpha, who carries out personal analytics, has shown how men and women exhibit an interest in new things as they get older, with the divide between the sexes showing that interests in certain things peak at different times, according to what gender you are.
The research used anonymous Facebook data collected from users of the social network who agreed to participate. In order to look at interests, the study recorded likes and interests posted on their profile.
The UK-based scientist who carried out the research said: “It’s Read more
Permission based marketing is a term bandied about regularly, especially in the realm of social media, however not all social media marketing is necessarily permission based marketing.
There are all sorts of actions that marketers take that violate permission, even the permission of those that follow them via social media. On the outset this may seem fine; however this sort of interruption marketing leads to poor results.
Permission based marketing is not an absolute. Of course, like most things the lines are blurred. Take for instance a scenario Read more
Bill Gates world’s richest man again, Google Glass privacy concerns, prison for hacktivists, Amy’s Bakery update, real-life Facebook update
Microsoft founder Bill Gates has reclaimed his title as the world’s richest man, according to Bloomberg, for the first time since 2007.
The software magnate stole the title from telecommunications manager Carlos Slim with a total fortune of $72.7bn, which is $550m ahead of Slim. Gates has seen his fortune grow by a whopping $10bn just in the past few months it seems, although Read more
They say the telling of a great boxer is not in the way he fights, but how quickly he gets back up from the canvas. Even so, there’s probably little point in him flurrying away mindlessly as he’ll most likely end up back on the floor again.
There are a lot of parallels here with the way social media complaints and negative reviews should be dealt with. There’s not much point getting up after a negative review and senselessly returning a barrage of insults, you’ll only end up knocked down again – as Amy’s Baking Company, Scottsdale, Arizona found out after an episode of Fox’s Kitchen Nightmares. Read more
As we’ve discussed previously, one of the most powerful tools in a marketer’s arsenal right now is guest blogging to help drive traffic and increase engagement. Bearing this in mind, I’ve put together some of the best resources and outreach tools to be found online.
First up, let’s start with a relatively new UK outreach tool, bloggabase, an online database of opted-in bloggers for marketers to research and contact. Launched in March, you can sign up for a free trial to test out one of the four different subscription packages that are available. Read more
Do you have some great ideas but can’t get the funding required from the traditional means – well, crowdfunding is the way forward.
We’re quite sure you’re familiar with the concept, but the re-cap, crowdfunding is a way of raising capital for a business over the internet by looking for investment from people who believe in your idea.
Crowdfunding figures speak for themselves and according to Massolution it grew by 81% in 2012 year on year and also 61% in 2011 year on year. Predictions are for over 100% growth in 2013, Read more
Facebook video ads, YouTube subscriptions, mobiles to outnumber people, Zachary Quinto vs Leonard Nimoy
We’ve all heard the speculation and now it seems to be coming to fruition; Facebook will introduce video ads by the summer, according to ‘sources’ talking to The Telegraph.
It’s thought that the ads, which will appear in user newsfeeds, will last for 15 seconds and play automatically, but won’t include sound in the first instance. However, when a user activates sound, the ad will restart. Read more
Twitter chats can really be very effective when it comes to creating something of interest for your audience and also improving the social visibility of your business. It’s also a great way to connect with new followers, while engaging the old ones. If you are wondering how to hold an effective Twitter Chat, read on.
An important thing to note is that a Twitter chat is very different and in some ways a lot more flexible than a webinar or a video. For one thing it’s in real time and anyone who wants to join in can by using a hashtag to tag tweets. It’s also quick and easy to follow, easy to add your two cents to and easy to review afterwards. However, like any form of social media activity Read more
Some SEO experts may argue that keywords are not as important as they once were, but I think most would agree that they still most definitely have their place, as does keyword research. If you are serious about generating quality web traffic, an understanding of how to use long-tail keywords is essential.
However, popular keywords are highly competitive and it can take time to build up enough authority for high-volume keywords in SEO. What’s more, the cost can be substantial, as well as the time invested in research, so it’s necessary to look at the bigger picture. Read more
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