Permission based marketing is a term bandied about regularly, especially in the realm of social media, however not all social media marketing is necessarily permission based marketing.
There are all sorts of actions that marketers take that violate permission, even the permission of those that follow them via social media. On the outset this may seem fine; however this sort of interruption marketing leads to poor results.
Permission based marketing is not an absolute. Of course, like most things the lines are blurred. Take for instance a scenario Read more
As we’ve discussed previously, one of the most powerful tools in a marketer’s arsenal right now is guest blogging to help drive traffic and increase engagement. Bearing this in mind, I’ve put together some of the best resources and outreach tools to be found online.
First up, let’s start with a relatively new UK outreach tool, bloggabase, an online database of opted-in bloggers for marketers to research and contact. Launched in March, you can sign up for a free trial to test out one of the four different subscription packages that are available. Read more
Facebook video ads, YouTube subscriptions, mobiles to outnumber people, Zachary Quinto vs Leonard Nimoy
We’ve all heard the speculation and now it seems to be coming to fruition; Facebook will introduce video ads by the summer, according to ‘sources’ talking to The Telegraph.
It’s thought that the ads, which will appear in user newsfeeds, will last for 15 seconds and play automatically, but won’t include sound in the first instance. However, when a user activates sound, the ad will restart. Read more
Some SEO experts may argue that keywords are not as important as they once were, but I think most would agree that they still most definitely have their place, as does keyword research. If you are serious about generating quality web traffic, an understanding of how to use long-tail keywords is essential.
However, popular keywords are highly competitive and it can take time to build up enough authority for high-volume keywords in SEO. What’s more, the cost can be substantial, as well as the time invested in research, so it’s necessary to look at the bigger picture. Read more