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How to Use Google Analytics to Enhance Your Content Marketing

Posted on: October 24th, 2014 by Anna Francis
content analytics

Content marketing is now seen as the most important part of any digital marketing mechanism, but that doesn’t mean it’s easy. Whatever content marketing strategy you have in place, it is important than you can determine what works for your brand and what doesn’t.

There is no magic formula for creating engaging content that your audience will love and share. Consumer behaviour can be unpredictable, but when you have your target audience in place your content strategy can be moulded around them.

Data analytics can be very useful when you need to measure the results of your content marketing and gain some actionable insights. Google Analytics is a popular tool already used by the majority of marketers, but it can actually really help out content strategists and community managers too.

Here are a few different ways you can use Google Analytics to enhance your content marketing:

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5 Top Podcasts Digital Marketers Need To be Listening To

Posted on: October 24th, 2014 by James Prideaux
5 Top Podcasts Digital Marketers Need To be Listening To

Podcasts were once seen as an ancient method thrown to the back burner, making space for new platforms such as the increasingly popular social networks, Twitter and Facebook. These new platforms provided a great new way of digesting content, whether it was for educational or entertainment purposes. Read more

6 Effective Ways to Repurpose Old Content and Drive Traffic to Your Blog

Posted on: October 22nd, 2014 by Anna Francis
repurpose content

The nature of online content means that fresh, new articles take over and older material gets quickly forgotten. This means that content creators need to regularly create new content to keep their audience interested and their traffic consistent.

The majority of brands will have content that has been more successful than others, and it is a shame that once time has passed your brilliant content ends up just sitting in your blog archives.

Many writers struggle to constantly create engaging and original content that will drive traffic and rocket social mentions, but it doesn’t have to be that way. Repurposing old content is a fantastic way to create new and original pieces while reminding readers of your older articles.

There are many benefits to recycling content, including keyword optimisation and backlink generation, increased audience engagement levels, higher reader retention and better brand authority.

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5 Little Tweaks That Will Increase your Landing Page Conversions

Posted on: October 16th, 2014 by James Prideaux
5 Little Tweaks That Will Increase your Landing Page Conversions

A company’s lead generation efforts are heavily reliant on the success and attractiveness of their landing pages. No matter whether it is social media, AdWords, banner ads or organic SERPs driving traffic to your website, each of these platforms should link through to a landing page of some sort in an attempt to increase your conversion rate. Read more

Say Ello to the New Kid in Social

Posted on: September 29th, 2014 by James Prideaux
Say Ello to the New Kid in Social

In recent years, we have seen surges in social media popularity, with social giants such as Facebook and Twitter being in the homes of over 1.9 billion active users. Platforms such as these seem to be the “be all and end all” when it comes to the future of social interaction. With the ease of tweeting, commenting, posting and pinning, users now don’t even have to get out of bed to hang out with their friends. Read more

Industry Experts Give Their Thoughts on the Digital Trends of 2015

Posted on: September 19th, 2014 by James Prideaux
Industry Experts Give Their Thoughts on the Digital Trends of 2015

We haven’t yet come to the end of 2014, but as everyone knows within the marketing industry, success comes from being ahead of the game. So far this year we have seen some digital marketing techniques dominate the industry. Take the infamous “Content is King” for example. Content has really come into its own in the past year, increasingly being utilised by big brands to drive traffic to their sites, while simultaneously being used as link bait in an attempt to generate links for SEO purposes. Read more