Search engine optimisation is a very important part of any digital marketing strategy and involves a combination of technical and analytical expertise. By harnessing the power of search we can increase search engine rankings, drive relevant traffic and ultimately maximise online revenue.
When consumers looking for your product or service turn to search engines, you need to make sure your business is at the top of their results. Our search team are passionate about the work they do, ensuring your website is highly visible in the organic search results and is performing at the optimum level for both users and search engines.
Our SEO services include keyword research, content marketing, web analytics and conversion rate optimisation. Our SEO team works closely with the content and social media teams to ensure our search marketing efforts meet your overall goals.
Keyword research is a key part of any search marketing strategy, as ranking for the relevant keywords can determine the success of your brand’s online presence. At My Social Agency we target the most relevant search terms for your business, including the long-tail keyphrases, and make sure they are driving quality, relevant traffic and conversions.
Technical and onsite optimisation is a fundamental part of all our SEO work. It is important to make sure the content on your site is accessible to search engines and that there are no issues that could affect site crawls and indexation. Our onsite and technical SEO work will analyse all your onsite requirements and optimise them to support our other search marketing efforts.
Building relationships with real people is an important part of digital marketing and our outreach teams know that making connections and developing networks is key. Developing blogger relationships can have a huge influence on your brand, so My Social Agency create strategies that will increase your brand visibility and get influential people talking about you.
There is no “one size fits all” approach to content marketing and we understand that every business has different needs. Our SEO and content teams work closely together to create natural, organic content that attracts your target audience, increases your engagement levels and ultimately drives traffic to your site.
In-depth web analytics is a key part of any digital campaign. Our search team are qualified web analytics experts who focus on delivering data driven results. My Social Agency use a range of tools to create and develop insightful marketing strategies that will boost your site’s performance and support your on-going digital campaigns.
Your website needs to fully support your business goals, and this is where our conversion rate optimisation service comes in. We carry out in-depth analysis of your user’s journey to improve the usability of your site and ultimately increase your web conversions, whether you’re looking for leads, sales, newsletter sign ups or form completion.
With the use of mobiles on the rise, local SEO is an important part of search engine optimisation, as it ensures your business is presented to a user within local search results. Our specialist team stay ahead of industry developments to make sure that you always connect with the people who matter most to you in the geographical areas from which they are searching.
Ecommerce can be fairly complex, so here at My Social Agency we combine a range of techniques, from onsite optimisation and offsite link analysis, to regular performance monitoring and A/B testing, to ensure your landing pages are always delivering the maximum return possible.
Our SEO and backlink audit will analyse your link profile and the anchor texts used in relation to your website. This will help us to identify any toxic links and ensure your offsite SEO strategy follows search engine best practice guidelines.
Using the best analytical tools available, our PPC campaigns are designed to ensure all of our clients get the best ROI possible. Communicating to the right audience is a key part of any digital marketing strategy, and whatever your budget is, our PPC management is both effective and efficient.
Understanding where you are now, where you need to be, who your competitors are and what they do is crucial; it is a necessary part of any successful SEO campaign. At My Social Agency we take you beyond a successful SEO campaign, we help you see Return on Investment and achieve your business objectives.
Assessing your Strengths, Weaknesses, Opportunities and Threats is vital. At My Social Agency we analyse your competitors and identify relevant keywords that will drive traffic to your website. We also perform technical and on-page audits to help improve your online presence.
The results of our analysis and audit enable us to create and formulate a strategy that will not only optimise your website and overall search marketing efforts, but that is also unique and tailored to your business objectives.
Executing the strategy smartly to achieve great results is an evolving process. Constantly reviewing the progress and targets of the campaign is therefore essential. At My Social Agency we ensure that not only are we meeting your objectives, but that we are also reviewing the campaign ROI and constantly looking for growth.
In an evolving industry, evaluation is key to any marketing campaign. At My Social Agency we monitor, measure and evaluate our work on a regular basis to ensure that we keep all our SEO service offerings up to speed with industry best practice. We also use a range of tools to ensure that the work we implement meets your business goals.
We pride ourselves on being transparent, so at the beginning of each month we will send you a report detailing the work we have done and the results we have achieved. We will go through every report with you to ensure you know exactly what you are getting for your money and how your brand is benefiting from our work.
My Social Agency worked closely with Hunters the Estate Agent to increase their organic search engine visibility. We implemented a local SEO strategy and carried out in-depth competitor and keyword analysis to dramatically improve their rankings. Check out the great results we achieved:View Case Study