Social media is all about communicating and engaging with your audience. Our campaigns focus on developing relationships with real people and taking them on a journey with your brand.
As social media specialists, we work closely with your brand to add real social value to everything you do. This includes developing superb strategies, creating kickass content and streamlining successful social channels. There is more to social media marketing than just sharing pictures and updates, these channels provide a platform to really build relationship with the people that matter most to you.
We provide a wide range of social media services, from social network management to in-depth social strategy:
Developing a social media strategy is key from the start. We work closely with you to devise a plan for both on-going social campaigns and general social media management that will boost your brand affinity and really develop a targeted social audience for your business.
Looking after your social media channels can be time consuming, but our expert social media managers know exactly how to build up an audience, increase engagement levels, and distribute content through the most effective networks available.
Social applications are brilliant as either part of an on-going social campaign or as a stand-alone asset for your brand. There are tons of different ways to utilise them to maximise your business potential, and this will be discussed as part of your social strategy.
With a wealth of experience in social media, we understand how important it is to understand why your brand needs social media and the different ways it can be used. We offer a full social media training package that is tailored to your business, ensuring you have everything needed to boost your brand on social media.
The first step includes a comprehensive study of your existing social media accounts. At this stage we identify all social media channels where the client has an official or unofficial presence and closely monitor them to identify strengths and weaknesses.
The second step of our process is to create an in-depth content plan and strategy that covers all aspects of social media. At this stage we also create KPIs based on the strategy and the social media audit. We then set milestones that define when each KPI will ideally be achieved.
Next, we create a social media policy and general guidelines for both you and the social media managers. These documents include best practices, and what to do and not to do on social media. These are written according to your brand and they reflect the ethos of your company. We also establish a tone of voice at this stage and document it as a guide for future reference.
At this stage we implement the strategy and take full control of the social media campaign. We believe frequent communication with all of our clients is key, so we will send regular updates and encourage you to get involved with the conversations involving fans and followers throughout the campaign.
Human nature is unpredictable and so is social media. We keep a close eye on our strategy and tweak bits here and there to maximise the impact of our social media campaigns. Where applicable, we also do social media and web monitoring to identify unnoticed conversations about any products, services, or brand mentions.
Reporting is vital when it comes to social media. We use industry standard tools to create visual reports that break down complex numbers into beautiful and bite sized reports that everyone can understand.
We had a great time working with Samsung during “Help-a-Dog-a-Thon” a creative social media campaign to raise money for homeless dogs. The campaign allowed users to adopt their very own virtual pet and look after them online, check it out:View Case Study