With Twitters popularity on the constant rise, it is becoming even harder to be ‘heard amongst the noise’. Lots of businesses are now opening Twitter accounts just because “everyone else is” and adding to the general noise and dis-orgainisation by using their account to stream out constant promotional Tweets.
If you want to find success with Twitter and turn it into the targeted social media marketing tool its potential allows, you must start thinking like a professional ‘Tweeter’. The Twitter pros ensure they reach out to people, engage in regular conversation and get themselves noticed.
Here are our 5 tips for becoming a ‘Pro Tweeter’
1. Ensure you are fully prepared
Twitter pros ensure they have all their bases covered when it comes to organising their accounts. Here are a few of our favourite tools to get you started:
Once you are ‘tooled-up’ you need to make sure your are mentally prepared, almost ‘ninja-like’ in your approach to Twitter. Negativity is never a good thing, even if someone has scathed your brand name in public, keep a positive and focused attitude. Defuse bad situations and create a compelling, positive output. ‘Pro Tweeters’ see great results with this mind-set.
This may seem obvious although some ‘Tweeters’ fall at this hurdle. The essence of social media is engagement, there is a clue there in the name! There is little point joining the ‘Twitterverse’ if you are not going to reach out, start conversations, learn and share. Once you have this firmly in mind you are half-way towards becoming a Twitter pro. Look for people within your industry and engage with them, start meaningful conversations and build a thriving community around your account. Social media is, after all the new television and news and information is shared here FIRST in 2011.
Here our some of our favourites to help you engage in meaningful conversation
3. Stand out from the crowd
Twitter pros encourage engagment by only sharing the coolest, most informative and compelling content. Dont get up there and post anything just for the sake of it! First impressions count and it may be that a poorly thought out tweet is the first seen by someone who could become your ‘life changing’ client. Always keep in mind what you are saying is firmly in the eye of a very large public! Thats not to say you shouldn’t be yourself , of course you should but thinking before you tweet is a golden rule for professional tweeters.
Some ideas to help you create compelling and interesting content:
Is your tweet likely to be something people will want to share?
Is the content original or new?
Is it unique?
Is it something that would be interesting to your specific community and followers?
4. Stay on top of things
Its very easy to go ‘all guns blazing’ into something then let it trickle away and loose interest. There are a wealth of Twitter accounts lying dormant after their owners left them for the dogs.
Professionals ensure they are effectively monitoring the Twitter wing of their social media campaign. Once you can see your influence going, and measure certain variables in your campaign, it provides that constant stream of enthusiasm to ‘spur you on’.
Some great tools for monitoring social influence, in no particular order, are as follows:
With the huge amount of people now using Twitter worldwide, it may seem a bit daunting to ‘get involved’ in this aspect of social media marketing at first.
“How can I make an impact with so much competition?” “Whats the point its too damn busy in there!?”
Perseverance and regular, effective use is the key. Follow the simple points outlined above to help you on your way and you will be ‘Tweeting like a pro’ in no time!
If anyone has any further tips or think we missed anything: Please get in touch or let us know in the comment section.