A study carried out by the Mobile Marketing Association (MMA) has found that whilst the current budget allowance for mobile marketing in most companies is around 1%, this should be 7% for optimum results.
However, this figure will rise to over 10% over the next four years, based on the adoption of smartphones only. The growth won’t stop there though, as more effective targeting, innovation in technologies and “creative excellence” will come together to contribute to an increased spend in the market.
ROI analysis and optimisation
The results of the study were brought about by “a scientific ROI analysis vs. the simpler “share of time (should) equal share of budget” proxy that is often offered in lieu of ROI optimization”.
LinkedIn is the best way on the web to find like minded professionals. Owing to this there are a number of great ways to boost productivity and prospects. LinkedIn apps can really provide increases in productivity and are a fantastic aid to your efforts.
This app links your Tripit and LinkedIn accounts together and so allows automatic travel updates on your LinkedIn stream. The app is a great one as it allows users to share their travel details with networks and so offers them the chance to increase engagement and opportunities to meet people when they’re away from home. So, if you’re big into LinkedIn and do a lot of travel, then this could be the app to benefit you.
UK man admits Facebook death threats, Viber app security bug, Android notebooks coming soon, Suarez bite hits the headlines
A UK man who threatened to kill 200 people in the US whilst using a false Facebook name has pleaded guilty to the offense this week at Newcastle Crown Court.
Reece Elliot, 24, of South Shields was remanded in custody and is expected to face a custodial sentence in June, with the Judge commenting that a prison stay is inevitable.
Elliot made the threat in February this year on a memorial page which was set up for a girl from Tennessee who was killed in a car accident. According to the BBC, the posts upset so many children that a huge 3000 missed school the following day in Warren County.
Your typical thoughtless internet troll, Elliot apparently thought it would be a gas to post “My father has three guns. I’m planning on killing him first and putting him in a dumpster,” on the RIP Caitlin Talley page.
WordPress is now one of the most popular blogging platforms in the world, powering around 700 million websites. Naturally, this means that it has come under attack from hackers and other cybercrooks.
This month has not only seen a massive botnet attacking WordPress, but a couple of its biggest caching plugins, WP Super Cache and W3TC, have also been classified as having serious vulnerabilities. These allow a remote code to be executed and allows an attacker to execute commands on the target machine.
The main problem with these plugins, which speed up a WordPress site, is that they have a huge amount of users who may not necessarily update them, although a new version has already been issued by developers. The newest versions disable the vulnerable functions of the plugins by default.
Anyone using these two plugins should update them immediately in order to protect their site. However, it’s thought that the problem with sites using the plugins will only affect those that have comments enabled.
The amount of personal information people store on smartphones, make mobile handsets a prime target for hackers. Not only are you susceptible to identity theft, but now that mobile technology is moving into the realms of online banking, auto-pay accounts and digital wallets, hackers can use malware to access your money.
Mobile phones infected with malware are pretty easy to detect. If you have ever had a virus on your laptop or desktop computer you will recognise irrational behaviour. It is the same with your phone. It will send random messages, open apps by itself, and the battery drains quicker than usual. You may also detect unfamiliar charges on your phone bill.
Curing malware attacks is easily resolved by downloading Lookout Antivirus from Google Play. It´s free of charge. If you own an iPhone use Trend Micro Mobile. But by the time you have fixed the malware threat, you may have already lost personal information and money that you cannot recover. Therefore you need to take preventative measures to ensure mobile security.
SlideShare is the largest community for sharing presentations and slideshows on the Internet and allows for a variety of great options for business demonstrations.
One of the reasons SlideShare is seen as punching far above its weight, lies in the fact that it commands attention from higher end, decision making clientele. This means that if you want to impress those who make business decisions, you need a better SlideShare – here’s how.
Shorter is better when it comes to presentations and nobody wants to sit through forty minutes of slides. The fewer slides the greater chance of people following to the end – ideally 10 – 15 slides is enough.