Facebook’s rolled out the changes since this post was written and all of us are currently using the new look Facebook profile. The new look Facebook profile, Timeline is now the accepted front of the Facebook profile.

However, Facebook has been making numerous changes that are almost as important as that of the Timeline change –EdgeRank being one. Changes here have greatly lowered the reach of many brands. So, it may be best to learn how to recover your brand reach levels to previous highs and increase the numbers of people you engage with.

New Look Facebook Profile

Of course, engagement levels and reach can also be increased through timing of Facebook posts and there have been some interesting thoughts on the whole timing matter and on strategies and tips for Facebook.

It seems that the whole new look Facebook profile related EdgeRank change is part of a whole larger spectrum of transition for the social media site. There are of course both financial and also spam related reasons for this. As any of us who use Facebook for marketing will know, Facebook is becoming increasingly clogged up with spamming, unethical techniques and fake Likes – all of which are there for the quick buck. Facebook’s push has also been towards a more Ethical Facebook Like – something seen as important for the business’s stability and value on the market and also to marketers.

Facebook has always been a great way for marketers and business to get a lot for their time and money. Even businesses short on cash can make a big impression on the Facebook with a small budget. This can be achieved through a mixture of organic posting and also adverts for mobile and desktop. Both of which have seen savvy business thrive online.

Though new look Facebook has undergone numerous changes since its floating, some of which has been criticised and seen talk of its decline; there is a bright future for social media for marketers, businesses and consumers – even when we move on from the Timeline format.

My Social Agency are a modern digital engagement agency specialising in social media marketing, app development and web video. We have our fingers in pies (raises glass to Nick ;-)

Written by Mark Mitchell

Managing Director for MySocialAgency, a big traveller, major geek and massive music head. Mark likes to write about digital strategy, SEO process and productivity.