It’s come to my attention recently that I seem to be getting a lot of requests for recommendations and endorsements from people I’ve never worked with on LinkedIn lately.
Whilst of course for the most part these are spammy requests that work on the logic that throw enough at it and something will stick, worryingly, some requests are coming from genuine business people.
This is something I find quite bewildering, whilst of course we all Read more
Facebook’s Graph Search option has been far from a failure, but it hasn’t been a significant success either. One of the biggest issues is the fact that the feature is based on the social graphs of your friends.
This has its limitations as you only get results returned based on the people you know or the businesses you are associated with in one way or another. Enter the new hashtag feature.
Potentially, the addition of the hashtag could extend a business’ hold on customers to a significant degree and allow them the chance to be found by a whole range of new potential Read more
Facebook gets hashtags, Yahoo! files ‘influencer ad’ patent, Office 365 comes to iPhone, George RR Martin watches Red Wedding reaction
The biggest social news of the week has to be the introduction of hashtags by Facebook this week. Whilst many have sneered that it’s just Zuckerberg’s company jumping on Twitter’s success bandwagon, there’s no doubt that it will be useful to marketers.
According to the official announcement from Facebook, this is the first of a “series of features that surface some of the Read more
In recent months we’ve seen the arrival of a more complex Facebook social media search thanks to Graph Search, Twitter improvements in the same area and now the introduction of hashtags on Facebook. Social media is becoming more like search engines than ever before.
So, logic would dictate that now is the time to optimise for better social media search. Better social search provides a whole host of opportunities and many of the tactics used in better SEO can be used here too to gain leverage over competitors. So, we’re going to look at some things that can improve your visibility in Read more
Guaranteed Google top ten?? Not likely!
Everybody in the digital marketing space knows there are a huge amount of scammers online, looking to make wild promises to businesses about how they can rank at the top of Google.
For professionals, this is irritating to say the least, especially as many businesses fall for the spin and tell you how much cheaper they can get ranked, with a deal that’s been sent by email (unsolicited usually). Bearing this in mind, I thought I’d take a look at some of the most common claims and why they don’t work. Read more
Just as the world is full of sceptics, business is too. Time and time again the value of social media has been proven, however like global warming and dinosaurs, not everyone still believes it when you tell them.
Of course, this is understandable. Some businesses have been run the same way for decades and change is not always welcome. However, if you do work in such an environment, how do you win people over and showcase the value of social media? Here’s how. Read more
YouTube is amazing isn’t it? Did you know that over 72 hours of video are uploaded each minute to the site and that more than one in ten people on the planet visit it every month?
However, even though these figures are in a lot of ways astounding, it may not always be the best host for videos online. Vimeo is a far smaller video site, though does offer plenty of advantages over YouTube for particular types of video – though not all. So, here’s why it could be better for you. Read more
Last March, the first ever European Daily Deals Summit was held and it was found that the UK has gone a little bargain crazy. In just 6 months, consumers spent £3bn through deal sites such as Groupon.
Add to this the 28% rise in visitors to such sites over the course of a year and consider the current economic climate, and it’s no surprise that people want to find products and services as cheaply as possible.
LivingSocial UK claimed that their voucher sales almost doubled Read more
There are plenty of tools out there to help you find blogs to post on and get those valuable high profile backlinks. However, in a lot of cases you’re just going to have to use your charm, eloquence and company’s profile to garner interest.
One of the problems with outreach emails is that in a lot of cases they can seem a little overt. Those working in link building can be quite a touchy bunch and blatantly flattery can come across as ingenious and see a negative response. Read more
O2 closes Openzone to customers, Windows start button to return, smartphones cause Tube delays, hackers post EDL member details, sign up Josh Turnbull!
O2 is to stop access for its customers to BT Openzone, following the end of a four year contract between the two telecoms companies on 1 July.
This means that the company will lose around a third of its UK wi-fi hotspots, although access to the firm’s own 8000-strong wi-fi network won’t be affected.
“We’ll continue to extend the reach and scale of O2 wi-fi through exciting partnerships with venues including O2 shops, restaurants, retail outlets and outdoor and indoor locations across the UK,” O2 said in a statement.
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