Facebook gets hashtags, Yahoo! files ‘influencer ad’ patent, Office 365 comes to iPhone, George RR Martin watches Red Wedding reaction
The biggest social news of the week has to be the introduction of hashtags by Facebook this week. Whilst many have sneered that it’s just Zuckerberg’s company jumping on Twitter’s success bandwagon, there’s no doubt that it will be useful to marketers.
According to the official announcement from Facebook, this is the first of a “series of features that surface some of the Read more
Guaranteed Google top ten?? Not likely!
Everybody in the digital marketing space knows there are a huge amount of scammers online, looking to make wild promises to businesses about how they can rank at the top of Google.
For professionals, this is irritating to say the least, especially as many businesses fall for the spin and tell you how much cheaper they can get ranked, with a deal that’s been sent by email (unsolicited usually). Bearing this in mind, I thought I’d take a look at some of the most common claims and why they don’t work. Read more
YouTube is amazing isn’t it? Did you know that over 72 hours of video are uploaded each minute to the site and that more than one in ten people on the planet visit it every month?
However, even though these figures are in a lot of ways astounding, it may not always be the best host for videos online. Vimeo is a far smaller video site, though does offer plenty of advantages over YouTube for particular types of video – though not all. So, here’s why it could be better for you. Read more
Last March, the first ever European Daily Deals Summit was held and it was found that the UK has gone a little bargain crazy. In just 6 months, consumers spent £3bn through deal sites such as Groupon.
Add to this the 28% rise in visitors to such sites over the course of a year and consider the current economic climate, and it’s no surprise that people want to find products and services as cheaply as possible.
LivingSocial UK claimed that their voucher sales almost doubled Read more
There are plenty of tools out there to help you find blogs to post on and get those valuable high profile backlinks. However, in a lot of cases you’re just going to have to use your charm, eloquence and company’s profile to garner interest.
Flattery is Easier when it’s Brief
One of the problems with outreach emails is that in a lot of cases they can seem a little overt. Those working in link building can be quite a touchy bunch and blatantly flattery can come across as ingenious and see a negative response. Read more