Klout is becoming more and more prominent in the world of social media. It is certainly living up to its “standard for online influence” tag line. Some social media agency‘s now, will not even consider interns unless they have a Klout of 50+ and many more clued up businesses use a Klout increase as part of the measurement metrics in their social media marketing campaign.But what does Klout actually measure? Here is our complete Klout guide.
Klout Guide – True Reach
True Reach is very appropriately named and it measures how far your conversation, reaches! It is measured by looking at the volume of your Twitter and Facebook friends, how active your friends are and eliminates any inactive or poorly maintained accounts from the score. It measures how engaged these followers are and how likely they are to read, response-to and share your content.
The actual metrics are: followers, friends and the ratio between the two, retweets, liker’s, connections shared, mentions, number of lists and back followed percentage.
A basic summary for the measurment would be:
Reach – how far your content is spread
Demand – following vs. followers and how often those you follow follow you back.
Klout Guide – Amplification Probability
Amplification probability refers to how likely it is for your content to be shared or retweeted. If you are uploading regular compelling content, this shouldn’t be a problem for you. A dead cert account carrying a low Klout score would be a business who have used tools to increase their follower numbers but just pump out lots of sales pitches or general rubbish!
The category is measured by: retweeting percentage, your followers retweet and mention percentage, orginality of your posts, likes and comments on the posts, messages to you on each post and how often you update your pages.
The key catagories which count towards amplification probability are:
Engagment – are you having conversations or just broadcasting constant useless posts?
Activity- is your activity of a high quality, are you posting too much or too little?
Velocity – are people re-posting your content and how likely is it to be re-posted?
Klout Guide – Network Influence
Network influence is a measurement of how effective you are at catching the attention of your audience and importantly, the attention of other users with high Klout guide- Influencers.
This is the most tricky part of the scoring system and cannot be attained by attempting to ‘cheat’. It measures the influence of those who influence you, influence of your friends or followers and the influence of the people you are choosing to engage with.
The measurement factors are: list inclusion, comments and share levels, unique sharers, influence of those who share, influence of your friends/ mentioners and follow back percentage.
Now that we have the ‘guts’ of the social media measurement system out of the way, follow our list of tips and not only your Klout guide score but the effectivness of your social media campaign will improve in no time!
1. Compare your Klout score against other people or businesses you are interested in
This is a great place to start as it allows you to identify the behaviour that has led to the higer scores of others. You can see what these ‘Klout-Packers’ are doing and attempt to improve and refine your own activities.
2. Quality is more important than quantity
Be selective about your content. Dont just post for the sake of it. Post articles which are likely to be of interest to the audience you are looking to engage with. Content that encourages engagement is worth its weight in ‘Klouty Gold’!
3. Stay Interesting and Informative
The key to earning reward in Klout and being effective in social media as a whole. Attract followers without having to follow first and Klout will reward you!
4. Klout is very interested in your followers, even more so than you
A great way to increase your Klout is to keep an eye on your followers. Are you following lots of dead accounts with no twitter picture which haven’t updated for a while? Loose these people, Klout measures the activity of your followers and rewards you for it.
5. Amplify the daily trends
Keep an eye on what is trending each day and get involved. One instance in life where it makes sense to go with the masses!
6. Thank people for sharing
If someone shares your content, thank them, find out more about them. After all, its only polite!
7. Participate and ask questions
If you have a quality community around you, you should be interested in what people have to say. Get involved, ask questions and pass opinion on things of interest to you.
8. Encorage a response
When people take action on a point you have made, it does wonders for your score.
9. Be yourself!
There is no point trying to be someone you are not. If you be yourself, you will find the like minded social networkers flood to you.
10. Keep it short
ReTweets are vital for increasing your Klout. Try and keep your tweets around the 80 character mark. This allows for less cutting of your name on retweets.
Now you will have a better understanding of how Klout works and what you can do to improve your own ranking. Do let us know via the comments section if you find this post useful and importantly, how it has helped your score!