The smart TV has been easing its way into our homes in the last couple of years in the form of TV sets themselves or add-ons in set top boxes. As you probably know, these sets allow users the chance to connect with a number of apps, as well as the Internet.
To put it simply, the future of TV is connected and that’s true in more than in the obvious manner too. Pew Research has surveyed and shown that around 50% of us now use or are in proximity to a smart phone when watching the television. In essence, we have two screens in use.
The second screen is increasingly prominent and a lot of us use it without even being conscious of it. From posting Facebook statuses about programs, to reading tweets, texting friends and using search, the second screen is increasingly integrated. Of course, this also gives it plenty of potential in the world of marketing.
What should businesses have included in their app?
Apps are the new black, the now old adage ‘there’s an app for everything’ certainly seems to be true if you glance over all of the major app stores. This means that many businesses are now getting an app developed to give their company another dimension.
However, apps vary in functionality and quality and bearing this in mind, it’s as well to plan thoroughly when thinking about having an app developed. Obviously this is something that an agency can help you with, but it’s worth bearing in mind a few important factors which could be the difference between the success and failure of your app.
Expenses? Signatures? There’s an app for that!
There’s an app for everything, so we’re told, and for business users apps can really help increase productivity and make life that little bit easier all round.
Bearing this in mind, I’ve put together a list of some of the best business apps out there for use with smartphones and tablets. The ability to work on the move is becoming more and more important in the modern connected world, and these apps will help you to do just that.
In December 2012 an Ofcom survey was released that showed UK users consumed more mobile data than any other country in the world, including Japan which has traditionally had the highest consumption figures. As such, it is becoming increasingly important that small business managers and website owners have their own mobile websites. Currently, there is no one size fits all solution of how to develop a mobile presence but there are a number of viable options that could benefit you and your organisation.
There’s certainly a ‘changing of the guard’ taking place in the mobile enterprise world. Whereas most offices over the past 5 years or so have been dominated by RIM’s BlackBerry range of devices, the trend toward ‘Bring Your Own Device’ policies has seen many companies – especially small to medium sized businesses – shift over to iPhones and Android devices (with iPhones also being increasingly popular on business contracts). Unlike BlackBerry and iPhone, Android isn’t typically associated with enterprise use, but the Google Play app store is second only to Apple’s App Store when it comes to the breadth and quality of business applications available. Here are five of our favourite Android apps geared toward productivity.
Last week saw HTC announce two new devices for Microsoft’s upcoming Windows Phone 8 mobile operating system – the HTC Windows Phone 8X and the Windows Phone 8S. Both phones are being touted as ‘signature’ devices for WP8, with HTC claiming it is the flagship manufacturer for the OS. So does this mean the highly-regard Taiwanese vendor is moving away from Android and into the loving embrace of Microsoft?
According to a recent Wall Street estimate, the iPhone 5 has the potential to sell up to 45 million units in its first three months. Will you be handing over your hard earned cash?
Excitement over the Apple iPhone 5 has been gradually building ever since the frustratingly shrewd bait-and-switch release of the iPhone 4S last year, but anticipation reached fever pitch this week with the official launch on Wednesday 12th September.
How AR can enhance your lifestyle as well as effectively market a business
Augmented Reality has been around for a while now and was first used in the car industry. However, it’s only really recently that augmented reality apps have begun to pop-up all over various app stores, so we thought we’d give you some idea of what they can be used for.
What is augmented reality?
Basically, rather than virtual reality, when you ‘enter’ a virtual world, augmented reality is intended to enhance what you see in front of you via an app that uses your mobile camera to overlay a product/restaurant or anything else with more information on it. So for example, if you use an app that allows you to point at a restaurant or some other outlet, then the app will produce more information such as menus, reviews, prices and more.
Amazon announcement of the Kindle Fire HD marks a significant shift in the tablet space, as the online retail giant takes the fight directly to the current market champion Apple, and lays the way for a more content-driven future of tablet computing.
In case you didn’t catch the news last week, Amazon has launched three new tablet devices in its Kindle Fire range. First you’ve got the flagship Kindle Fire HD. This tablet boasts an 8.9 inch display, slightly smaller than the iPad’s 10.1 inch screen, a front facing camera, quad-core processor, front facing camera and 16GB of storage.