We all know by now that mobile and the use of smartphones continues to grow at a very rapid rate, so if you have a website, it’s now essential that landing pages are optimised in order to retain visitors.
Bearing this in mind, we thought we’d offer a few vital tips for optimising your landing pages in order to give the best experience to your visitors. A page that hasn’t been optimised is sure to send your visitors running for the competition as they soon become bored with things that don’t work and leave your site.
Managing a public relations campaign has never been an easy task, although in recent years a range of online tools have made the process simpler. As the Internet is still in its infancy these tools have been less than sophisticated and have, until recently, been largely ‘headcount’ based. As the Internet grows and the technology we use to access it changes, a greater level of sophistication is developing for public relations professionals, business owners and SEO marketing professionals. These developing tools offer the chance to manage, monitor and develop their online reputation and visibility and are rapidly evolving to create richer sources of information. From a handful of social networks and publishers only a few years ago the range of networks and links that a single campaign can generate has now gone a little stratospheric. Simple tools like Klout were fine in the early days, but real time reporting on mentions across a whole spectrum of sources needs a finer, more detailed approach; enter Topsy.
‘Not provided’ has replaced keywords searched in analytics
A study from digital marketing software provider, Optify, has found that a privacy setting introduced by Google last year lists referring keywords gleaned from organic search as “not provided” in Google Analytics.
This is further bad news for SEO specialists, following on from the Panda and Penguin updates last year, which saw many sites hurtling down the SERPs. However, whilst SEO companies may be affected in the short term, Google maintain that it will eventually impact all online businesses and marketers.
Optify’s research shows that since Google introduced the privacy setting a year ago, the “not provided” rate has risen to almost 40% of referring keywords to B2B sites, and this is constantly rising, up 171% on last year.