Posts Tagged ‘digital marketing’

Saturday Social: Issue 34


Written by Kerry Butters
April 13th, 2013

BlackBerry doubts resurfaceBlackBerry doubts resurface, Microsoft plan 7” Surface, social survey results, Samsung reveal biggest-ever phone

Doubts over the future of BlackBerry have again resurfaced this week, following a 7.8% drop in share prices for the company on Thursday.

The stock reached an all-time high in January, prompting optimism to surround the firm’s future once more, but has since lost around a quarter of its overall value. Reports that BlackBerry have been shipping their latest handset, the Z10, at a discounted price have also added to investor’s concerns.

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Email Marketing in the Social Age


Written by Kerry Butters
March 26th, 2013

email-marketingAnyone who thinks that email marketing is old hat would be wrong; email as a marketing tool is alive and well and still incredibly effective. That’s not to say that techniques haven’t changed though, they have, albeit not much.

In 2013, email has a lot of competition, but it’s still one of those things that some people enjoy opening, for some reason. However, email is an incredibly competitive marketing tactic and so approach is everything.

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How to Optimise Landing Pages for Mobile


Written by Kerry Butters
March 17th, 2013

Mobile Web DesignWe all know by now that mobile and the use of smartphones continues to grow at a very rapid rate, so if you have a website, it’s now essential that landing pages are optimised in order to retain visitors.

Bearing this in mind, we thought we’d offer a few vital tips for optimising your landing pages in order to give the best experience to your visitors. A page that hasn’t been optimised is sure to send your visitors running for the competition as they soon become bored with things that don’t work and leave your site.

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Social Media and the Law


Written by Kerry Butters
March 3rd, 2013

Social Media & the LawProtect your business from lawsuits & fines

By now, many businesses use social media as one of their primary marketing channels, as well as for vetting and monitoring employees. However, the casual nature of the medium may cause some to act in a manner that would be considered unlawful in a number of ways.

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Playstation 4 & the Social Media Long Game


Written by Cormac Reynolds
February 22nd, 2013

Playstation 4The PS3 has become a phenomenon since its release in 2006. It shaped the way we game and from its humble game playing origins a whole host of extras were added, turning it into a living room multimedia command unit.

Since 2006 we’ve seen the emergence of social media and the whole ethos of ‘social’. Social everything is the orthodoxy in most fields and has resulted in billions of dollars being made and a second dot com boom. Social is the buzzword of our times, from Smart TVs with social integration, to social media travel networks, to social photography, social is everything, to all geeks, everywhere.

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How to Recover from a Social Media Fail


Written by Kerry Butters
February 18th, 2013

How to Recover from a Social Media FailApologise, and quickly

Social media management is a tricky affair. Most of the time, things go along swimmingly as you happily connect with fans, answer their questions, give out freebies and watch your following increase incrementally.

However, sometimes, one post is all it takes for a brand to risk completely trashing its reputation, usually because of something that’s gone wrong during the order process, or worse, an employee posting an ill thought out comment.

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A New Generation of Reputation Management Tools


Written by Mark Mitchell
February 17th, 2013

Topsy - A New Generation of Reputation Management ToolsManaging a public relations campaign has never been an easy task, although in recent years a range of online tools have made the process simpler.  As the Internet is still in its infancy these tools have been less than sophisticated and have, until recently, been largely ‘headcount’ based.  As the Internet grows and the technology we use to access it changes, a greater level of sophistication is developing for public relations professionals, business owners and SEO marketing professionals.  These developing tools offer the chance to manage, monitor and develop their online reputation and visibility and are rapidly evolving to create richer sources of information.  From a handful of social networks and publishers only a few years ago the range of networks and links that a single campaign can generate has now gone a little stratospheric.  Simple tools like Klout were fine in the early days, but real time reporting on mentions across a whole spectrum of sources needs a finer, more detailed approach; enter Topsy.

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Google Plus Tips – Making the Most of Google+


Written by Kerry Butters
February 3rd, 2013

Google Plus TipsAn essential part of social media for business

When Google+ first arrived on the scene, many people were excited to see a social media offering from the search giants and rumours flew around that they would soon overtake Facebook.

This hasn’t transpired (as yet) but that’s not to say that G+ isn’t worth making the effort for, it’s quickly become a vital part of a business’ social media marketing strategy. Bearing this in mind, how should your campaign differ on this particular network than Twitter, Facebook, LinkedIn and Pinterest?

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Study finds Keywords no Longer Relevant


Written by Kerry Butters
January 30th, 2013

Study shows Keywords are no longer Relevant‘Not provided’ has replaced keywords searched in analytics

A study from digital marketing software provider, Optify, has found that a privacy setting introduced by Google last year lists referring keywords gleaned from organic search as “not provided” in Google Analytics.

This is further bad news for SEO specialists, following on from the Panda and Penguin updates last year, which saw many sites hurtling down the SERPs. However, whilst SEO companies may be affected in the short term, Google maintain that it will eventually impact all online businesses and marketers.

Optify’s research shows that since Google introduced the privacy setting a year ago, the “not provided” rate has risen to almost 40% of referring keywords to B2B sites, and this is constantly rising, up 171% on last year.

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Essential Tools for a Successful Social Media Campaign


Written by Kerry Butters
January 26th, 2013

Essential Tools for Managing your Social Media CampaignLess time juggling tabs, more engagement

There are so many options available now for social media marketing that it can become a difficult task keeping on top of the various accounts. With this in mind, we’ve put together a list of essential tools to make your social campaign a little less painful to manage.

If previous campaigns have been successful and you enjoy a high level of engagement already, then even better, but you’re still going to need some help with all of those comments.

So without further ado …

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