Facebook’s Graph Search option has been far from a failure, but it hasn’t been a significant success either. One of the biggest issues is the fact that the feature is based on the social graphs of your friends.
This has its limitations as you only get results returned based on the people you know or the businesses you are associated with in one way or another. Enter the new hashtag feature.
Potentially, the addition of the hashtag could extend a business’ hold on customers to a significant degree and allow them the chance to be found by a whole range of new potential (more…)