Facebook’s Graph Search option has been far from a failure, but it hasn’t been a significant success either. One of the biggest issues is the fact that the feature is based on the social graphs of your friends.
This has its limitations as you only get results returned based on the people you know or the businesses you are associated with in one way or another. Enter the new hashtag feature.
Potentially, the addition of the hashtag could extend a business’ hold on customers to a significant degree and allow them the chance to be found by a whole range of new potential (more…)
Permission based marketing is a term 
Bill Gates world’s richest man again, Google Glass privacy concerns, prison for hacktivists, Amy’s Bakery update, real-life Facebook update
They say the telling of a great boxer is not in the way he fights, but how quickly he gets back up from the canvas. Even so, there’s probably little point in him flurrying away mindlessly as he’ll most likely end up back on the floor again.
The latest 
Social media is like any tool – you need to keep it secure. Just as a builder doesn’t leave a site without shutting a gate, you shouldn’t fail to take security precautions with social media. In both the private and the business sphere, social media can be a catalyst of immense damage if hacked. Remember a good reputation can be lost in a tweet or Facebook post.
Facebook is the world’s most popular website, with approximately 1.6bn users and generating an overall revenue of $5.1bn in 2012. This has meant that not only has the social network become a favourite with consumers, but marketing professionals also quickly realised that it’s a great resource for digital marketing.
Smartphone users check Facebook 14 times a day, biggest ever attack on the net, social marketing growing, marketing jobs demand for talent outstrips supply
NYT suggest reach is non-existent if not sponsored
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