Social media is like any tool – you need to keep it secure. Just as a builder doesn’t leave a site without shutting a gate, you shouldn’t fail to take security precautions with social media. In both the private and the business sphere, social media can be a catalyst of immense damage if hacked. Remember a good reputation can be lost in a tweet or Facebook post.
For example, during the week Associated Press was hacked. Its Twitter account proclaimed that Barack Obama was injured after a White House bombing. Idle stuff you’d imagine, only it sparked fear, caused the FTSE to fall by 150 points and in the aftermath of the Boston bombings caused general chaos until the White House reassured the nation it was a hoax.
We’re not going to get your backs up here. Social media sites do all they can and spend billions on security – for them it’s an investment. However, with the rise of super hackers you just never know when your own precautions could save you. Simply put, there’s no point having an expensive home security system if you’re not going to lock the door.
WordPress is now one of the most popular blogging platforms in the world, powering around 
The amount of personal information people store on smartphones, make mobile handsets a prime target for hackers. Not only are you susceptible to identity theft, but now that mobile technology is moving into the realms of online banking, auto-pay accounts and digital wallets, hackers can use malware to access your money.
SlideShare is the largest community for sharing presentations and slideshows on the Internet and allows for a variety of great options for business demonstrations.
By increasing the likelihood of your LinkedIn InMail receiving a response, you can increase your opportunities in a professional sphere. InMail has all sorts of uses for any of us working in the marketing area. The foremost of which is that it allows you the chance to reach out to people you may otherwise find hard to get in touch with. Let’s take a look at how to optimise and use it to its fullest.
The internet. What started as a data storage project has turned into mass content production. It seems like every business needs a website and every website needs a blog or some other way of updating regularly. And they do, in order to stay relevant. Unfortunately, this results in a lot of people saying a lot of the same things.
Google+ dominates search engine results as you most likely know already. Search for your own name on Google and the search giant’s own pages will show well above those of more utilised social media sites. And, that’s not just it, there are numerous ways to make the most of Google+
Anyone who thinks that email marketing is old hat would be wrong; email as a marketing tool is alive and well and still incredibly effective. That’s not to say that techniques haven’t changed though, they have, albeit not much.
Do you ever find that your blog is going nowhere and that you’re just not getting the value from it that you thought you would? Blogging is complicated and in a lot of ways the writing of the blog posts is only half the battle. There are numerous other things that need to be taken care of and that demand attention if you want to be successful – we can assure you we know.
Instagram has seen astounding and solid growth since Facebook took the reins in 2011 and currently has over 100m subscribers. It’s also among its most popular in business with the social channel movers and shakers, such as Nike and MTV – who often set the pace for smaller businesses and what they should be doing.
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