A picture speaks a thousand words, so we’re not sure how many words a video creates. The advent of Google+ has given us a number of new ways to make the most of social media video growth – helped in no small part by its circles options, which allows users to divide their friends into different circles.
Circles allows certain videos to be spotlighted for individual sets of people. We all know that we sometimes can be subjected to certain videos and footage on Facebook we have absolutely no interest in.
However Circles allows users/ businesses to place certain people they feel will find a certain video relevant into a certain circle, thereby allowing them to only have to see videos that they will have an interest in. This gives a more focused form of social media marketing and one that won’t have people hiding your posts, or deleting you as a friend.
Google+ Hangouts allows users to watch each other’s reactions, while sharing footage with each other via the ‘room’ option. This real time collaborative experience can be viewed by businesses or individuals and you can get a real time reaction. This will be of huge benefits for business who can utilise it to get direct one-to-one information on products or web video.
Content is king
Well more data content in this case, Google+ business allows deep and informative analytics. This will allow social media insights like never before and also allow users to get detailed knowledge on video and YouTube campaigns. It will be easy to get information on the quality and the amount of views among other information on your videos. You may be even able to get information on view length, whether it was viewed collaboratively and an array of other info that can be used to tailor video for needs. We will know for sure once the business offering is launched. We for one, cant wait!
Like all other forms of social media, Google+ allows us to improve our SEO through a number of manners. However, the new Google +1 button, which is very similar to Facebook’s ‘Like’ button will be even more beneficial as it will link directly into Google’s search engine and so increase rankings in a way other ‘Like’ or ratings on social media do. This will massively increase the chance of videos going viral and offers an array of opportunities for companies.
Huddle allows users to not only watch information together, but also means you can contact people in a circle or huddle by text via Google Mobile service to let them know about a video you are all watching.
People can then log in online via their phone. This will mean businesses can extend conversations to anyone who has a phone they feel like with this new feature and means boundless possibilities for users and page owners alike.
As you can see these are major differences that have to be taken into account when you begin to use video on your new Google+ page. These changes could prove a real game changer, especially for businesses.
How are you finding Google+? We still stand by our post from last week that we don’t feel it will be adopted by the masses, however the potential benefits for business could be huge. Let us know your thoughts via our shiny Disqus comments system.