Link analysis is an integral part of any digital marketing strategy. Generating links to potentially authoritative websites not only increases brand exposure, but is also a great way to get in Google’s good books. As with all marketing methods, there needs to be strategies in place to be able to efficiently identify, analyse and select specific target websites that you think will help your business reach the correct target audience.

When outreaching to prospective websites, it’s important to remember not to just settle for any website offering links. To ensure no harmful links are generated, i.e. spam, website analytics tools are readily available at no extra cost to your business.

3-Great-Google-Chrome-Extensions-to-Analyse-Potential-Link-Partner-Websites-1 3 Great Google Chrome Extensions to Analyse Potential Link Partner Websites

So what do I use to analyse a website? Below I have listed three great Google chrome extensions that will help you identify whether or not you should send that all important outreach email.

Finding Sites

Before we get onto the analysis tools, I’ll briefly give an example of how to initially find the website you may want to reach out too.

Open Site Explorer is a great tool to utilise when looking for potential link partners. This piece of software, produced by Moz, provides the perfect way to research into both your competitor and targeted sites. There is a free version of Open Site Explorer, however if you were to subscribe to Moz, the results are unrestricted and much more in depth.

To reach the Open Site Explorer page, search for Moz.com, click through to Products situated at the top of the page, from here select Research Tools located at the bottom of the page and finally, scroll down and select Link Analysis. Once on the page, you will be faced with this screen:

moz-link-analysis-page 3 Great Google Chrome Extensions to Analyse Potential Link Partner Websites

From here, enter the URL of your competitor or industry influencer to see who they are linking to. An example is shown below searching for Nandos:

moz-link-analysis-page-2 3 Great Google Chrome Extensions to Analyse Potential Link Partner Websites

This page then brings up all of the link information for that site, including who they are linking to, what the anchor texts are, linking domains, top pages etc. From here you can start to search target sites. For an instructional video on how to use Open Site Explorer visit Youtube.com.

3 Great Chrome Extensions to Analyse Your Target Sites

Once you have a list of target sites, it’s time to start evaluating which sites are good, and which ones need to be sifted out.

MozBar

The first Google Chrome extension recommended for analysing a website’s credibility is MozBar. Clicking on the MozBar extension will open up a bar at the top of your screen stating the following attributes of the website you are currently visiting:

–          Link data: page authority, domain authority, total links, linking root domains

–          Page elements: URL, Title, Meta description, Meta keywords, Headings (h1,h2 etc)

–          Page attributes: Load time, IP address, Meta robots, Location

–          Social stats: Facebook, Twitter and Google+ statistics

Below is an example of the MozBar in use for Twitter:

moz-twitter-search 3 Great Google Chrome Extensions to Analyse Potential Link Partner Websites

MozBar is also useful when doing Google searches, as it includes selected information within the SERPs. This provides an easy way to sift through the SERPs without having to click onto the actual URL. Below is an example of a Google search for “cake” and the MozBar doing its magic:

google-search 3 Great Google Chrome Extensions to Analyse Potential Link Partner Websites

 

For more information on how to use MozBar visit Poweredbysearch.com.

SEOquake

Next on the list of awesome chrome extensions is SEOquake. This extension is aimed mainly at webmasters who deal with SEO, but can also be used by any link prospectors. This extension gives users access to a ton of SEO parameters on the target site being visited. Below is a list of a selection of useful parameters available through SEOquake:

–          Google Pagerank

–          Google Index

–          Alexa Rank

–          Page Source

–          Nofollow Links

–          SEMrush Rank

–          Internal/external links

Below is an example of what the tool looks like in use:

seo-quake 3 Great Google Chrome Extensions to Analyse Potential Link Partner Websites

The features don’t stop at what you can see; similar to MozBar the extension also shows up in SERPs. As well as this, for each of the parameters you can click through and view a more in depth analysis. For example, if I clicked through to diagnosis on nandos.com, I would be taken through to a page listing various aspects of the website’s elements. Below is an example of clicking through to diagnosis:

seo-quake2 3 Great Google Chrome Extensions to Analyse Potential Link Partner Websites

For more information on how to use SEOquake, visit SEOquake.com.

Majestic SEO

Last but not least, Majestic SEO. This Google Chrome extension covers much of the same data that MozBar generates. However, the difference is that they generally use different data sets, therefore making it a useful method to cross-examine your data. Unless you are a member of Majestic SEO, your results are fairly limited, however if you subscribe the data is extremely in depth.

Clicking through to Majestic SEO will bring up the following information on screen:

–          SEO: link profile, external links, trust flow and citation flow for root domain, subdomain and the overall URL.

–          Anchor Text: analysis of the anchor text and incoming links to page

–          Backlinks: list of the most valuable links for SEO

Below is an example of Majestic SEO in use for Nandos.com:

majestic-SEO 3 Great Google Chrome Extensions to Analyse Potential Link Partner Websites

This extension is useful for getting a quick overview of the off-page SEO metrics of both target websites and also your competitors.

For more information on the features and how to use Majestic SEO, visit Majesticseo.com.

There you have it, three great little tools to use when trying to analyse a website for potential link prospecting!