Content marketing is vital to any online digital marketing campaign and at the heart of it is the creative ideas for the content you plan on developing. The first step is to brainstorm creative ideas for blog articles, lists, how to guides etc, but the second and most important step is to write them down and put a process in place. Once your unbeatable content strategy is ready, it is time to focus on the implementation of your ongoing content creation and the promotion through your various channels of communication.

A pile of post it notes with ideas on next to your desk won’t cut it, especially if you have a content marketing team who all need to be working in synchronisation with one another. The best solution for really preparing, organising and implementing your content is to have it all set out in a brand or company content calendar.

A content calendar can help to remind you of any annual events that relate to your industry or any themes and seasons that will give you content strategy a focus. It can also simply help you to plan when and where your future content will be placed and your outreach strategy for each piece.

Using a content calendar is the best way to organise your future content and there are a few different tools that can help you on your way to planning your perfect content calendar:


As many blogs are hosted on WordPress, it seemed like a good place to start. The site has its own editorial calendar plugin which can be incredibly useful when it comes to planning and scheduling blog posts.

WP-editorial-calendar-plugin 5 Content Calendar Tools That Will Change Your Life

It is quite a simple option as it provides only a straightforward calendar feature and does not allow you to incorporate other types of content or work well with multiple users. It is a free tool however so no complaints here!


This is the software behind the majority of the content strategies at large companies such as Cisco and CBS and is very well known as an editorial calendar tool. Using the software, you can monitor the entire process of your content marketing from strategy right through to implementation and promotion.

Kapost is fantastic for companies who have a large amount of staff and a high volume of content being created. It is not cheap at around £57 a month, but does provide a whole host of extra features including social network publishing and analytics.

Content DJ

Claiming to be the only editorial calendar tool that has been designed for the social media era, Content DJ can be used to create and plan fresh and original content, as well as optimizing any social media posts.

 Content-DJ 5 Content Calendar Tools That Will Change Your Life

Prices start at just under £18 a month and the software can also be used to source content for future curation straight from the dashboard in a straightforward and simple manner. If you are looking for an all in one content marketing tool, then Content DJ will definitely do the job.

Google Drive

One of the easiest and most budget friendly tools for creating an editorial calendar is  Google Spreadsheets. As Google Drive is designed for collaboration, by setting up a spreadsheet, other users can add to and edit anything they want in the calendar. Use different columns for the date, time, type of content, idea, schedule etc and assign content to different team members.

Once a piece of content has been finished, the row can be ticked off or highlighted to keep the calendar organised. If you are only getting started with an editorial calendar, using a google doc and sharing it with your colleagues can be a great way to share ideas and plan out a future schedule for your content marketing strategy.

Divvy HQ

This cloud based application is ideal for continually growing companies who need to make sure their content is well organised and all in one place. Divvy HQ allows users to plan, “divvy up” and complete any content related tasks using one simple dashboard.

 Divvy-HQ 5 Content Calendar Tools That Will Change Your Life

Divvy HQ provides a way to organise and manage a whole host of content types and track the different stages of its production and implementation, and eventually track successful content marketing. If you are full of great ideas but don’t have anywhere to write them down, then they can simply be “parked” on Divvy HQ ready to be expanded at a later date.

Thanks to the ongoing increase in high-tech software and tools, content marketing doesn’t have to be overwhelming, it’s all about making sure you have your strategy planned out and documented from start to finish, ensuring your whole team knows what needs to be done and when. These great tools will definitely help you on your way to streamlining your content marketing efforts and creating regular top quality content.