As a business, getting traffic to your website is crucial and should be a priority when it comes to your digital marketing. Content marketing can be a great way to earn links and generate shares, which will in turn drive traffic.

But what can you do that doesn’t involve a marketing strategy to help increase your web traffic? Check out the tips below for a few efficient ways to drive traffic and boost engagement:

IMG_11032014_115743-1 5 Simple Steps to Boost Your Traffic Using On-Page SEO

Use Long-Tail Variations on Your Site

When it comes to SEO, it is very easy to concentrate mainly on head terms (money keywords) that have a high volume. These are very easy to research and identify and are usually the first thing you think about when writing web copy.

In actual fact, a lot of your web traffic will come from “long tail” key phrases. It is easier to rank for long tail search terms as there is less competition around them and a lower search volume. Long tail search terms also tend to convert at a much higher rate than the more competitive short keywords.

The first place to go to find long tail variations of your search term is Google Keyword Planner. Another good place to look is at the bottom of a search page where Google will give you a list of related searches:

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Once you have established what the long tail variations you need to use are, then it’s time to incorporate them into the copy on your site. Assuming your site is already optimized for the initial term, you just need to work in the unique variations – in the example above, this would be the words “hybrid”, “road”, “specialized”, “kids” and “bmx”.

With these additional queries added into your copy, your page is likely to rank for a larger range of different queries.

Make the Most of Internal Linking

Link acquisition is an important part of SEO, but often people don’t realize how important internal linking can be. If you have a new page on your site, then linking to it from an existing page with high authority will give it a push and sometimes pass authority across.

Use Open Site Explorer to find your internally authoritative pages and naturally incorporate a link back to the page you want to boost.

Another great way to use internal linking is to keep readers on your site. If they are reading a blog post, then the likelihood is that when they have finished they will leave your site. By providing links to other related or popular content, you will be able to keep them on your site for longer, while also reducing your site’s bounce rate.

Utilise Rich Snippets

A “rich snippet” is the information that appears underneath a search result. This information will give you a short summary on the article/post, a review on the product/service or any additional text needed for the web page.

Rich snippets are becoming more and more important when it comes to search result pages, as by adding them and having additional information about the page displayed in the search results, it can encourage users to click onto your site, which in return will increase your website’s click through rates.

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If used properly, rich snippets can be incredibly powerful and can actually increase click throughs by up to 30%. It is easy enough to set up rich snippets, you just need to pick a data format and then include the markup in your content. Once your content is marked-up, you can check your rich snippets will work by using the testing tool.

Google Plus Authorship

Another form of rich snippet is authorship markup. This tells Google who has written the content and allows Google to link your Google Plus page from the rich snippet. Once you have this markup in place, your face and name will come up under the search result next to your content.

It is fairly easy to set up your Google Authorship, use the “links” section on your About Me part of your Google Plus profile and put a link to the blog in the “contributor” section.

If you have a bio page on your blog, fill out the Google Plus section with your profile URL. If you don’t have a bio page, simply add rel=author in a link to your Google Plus profile from the content.

Use Engaging Meta Titles and Descriptions

If you have written a blog post or article, then you need to make sure you have a catchy blog title, without one you won’t be attracting people to read your post. This blog title also needs to be used in the meta title, so that it appears in the search results.

You also need to have a unique and descriptive meta description, as this is the only information potential readers will get before clicking onto your page. By creating a really interesting and compelling title and description, you will be ensuring your page stands out from the rest in the search results.

The more eye-catching and interesting your post or page is to someone quickly glancing down the list, the more clicks it will receive and the more traffic you will drive to your website.

The above are some easy on-page SEO techniques that could help drive more traffic to your site. When implemented correctly, these little things are sometimes the difference between receiving just a relatively small amount of traffic and a really good amount of traffic to your site.