5 Steps to Creating a Winning Digital Marketing Strategy
It can be an incredibly daunting prospect when it comes to sitting down and creating your digital marketing strategy, especially when you know you need to think about your SEO, content, social media and more.
Once you have set up your blog and social media channels and carried out all your online branding, it’s time to start thinking about how you can piece it all together to maximise your online presence and increase your search and social visibility.
Digital marketing is essential for all brands, however big or small, but without a strategy in place it is hard to know where to start and what to do to make sure you are making the most out of your efforts and getting the success you want.
Here are five simple steps to follow to ensure that you create a winning digital marketing strategy from the word go:
Decide on Your Target Audience
The first step when it comes to digital marketing is to determine who your target audience are – who are the people that you want to be connecting with and who exactly are your customers?
Sometimes it can help to create a basic persona to demonstrate who it is you actually want to target. Think about how old they would be, what hobbies they would have and which social networks they are most likely to use. Then think about their interests and what it is they would look for from you.
Optimise Your Websites
Give your website and blog a full audit and decide what can be improved and what needs to be changed. If your website is not SEO friendly and does not give users the experience they are after, then you are not going to receive the traffic or engagement levels you want.
Go through all the technical aspects, including meta data, check your content is fresh and relevant, and optimise your site for the relevant keyphrases. Check your Google Analytics and find out which pages have the biggest bounce rates, this will help you to fix any dead end pages and rejig any navigational problems your site may suffer from.
Master Your Content
Content is a massive part of digital marketing, so it is important you know exactly what content you are creating, why your audience will want to read it and when you will be publishing it. Listen to what your audience wants and try and create content that will help them and interest them. If you aren’t sure what that is, then you can always crowdsource for ideas using your social media channels.
Use a content calendar to plan your content over the coming months, as this will give you a clear focus of where your content strategy is going and won’t leave you panicking when you can’t think of a blog topic one day. It is important to always keep in mind why you are creating a piece of content and who it is aimed at, so you always know how you are going to promote it once published.
Social media is invaluable when it comes to digital marketing, so make sure all your channels are as up-to-date as possible and being used regularly. The key is in the name, and being social is all about connecting with your audience and engaging with them.
For successful digital marketing you need to develop a relationship with your audience and help them build trust in your brand. You can do this by answering any questions you are sent, providing interesting and relevant content, and asking your audience about their own interests.
Social media provides a fantastic way for your brand to demonstrate transparency and thought leadership while still letting your personality and character shine through, so your audience can really build that human to human connection with you.
Create a Plan
Once you have your target audience marked, your website and blog fully optimised, and your content ideas in place, it’s time to set out a plan and work out how all your online efforts will work together.
If you are going to develop a large creative campaign for example, then hold a brainstorming session to explore any ways you can flesh it out in different directions, using different channels. Decide when your campaign will start, what your end goals are and when you are going to analyse the results.
Measurement and metrics are very important when it comes to your digital marketing, as without them how would you know whether your strategy has been successful or not? It can still be complicated trying to link your digital strategy solely with your sales, but there are many other ways you can measure how well you are doing including: web traffic, blog views, social shares and engagement levels.
Agility, development and revision are all vital when it comes to digital success. If you put something in place and it doesn’t necessarily have the desired outcome, then you just need to try a different tact and work out how your strategy can be improved.