6 Easy On-Page Fixes to Improve Your SEO
SEO and content marketing are both time consuming and on-going processes, but there are some DIY on-page fixes that can be implemented on your website in order to improve your overall organic SEO performance.
When it comes to Google, you want to make it as easy as possible for it to crawl and index your site, in order to perform well in the search results. Optimising the pages on your site is important for both better rankings and traffic, so make sure you have implemented the following steps for a quick SEO Boost:
Obviously keywords are important when it comes to SEO, but modern search marketing is no longer about stuffing as many as you can into one quick chunk of text in the hope of ranking for that keyword.
Nowadays the key is to create content relevant to your keywords that is both shareable and engaging. It is also important to use different variations of keywords so that your content appears to be as natural as possible.
Meta tags are an important part of any webpage, and that applies to every single page that makes up a website. Meta titles and descriptions are the first thing a potential customer will see in the search results, so creating informative and eye catching meta tags is important.
By creating unique meta tags, you will stand out from the crowd and quickly explain to a reader what the page is about in a clear and concise manner. Google only allows 70 characters for a meta title, so make sure you have captured your readers’ attention in that small amount.
Fresh content plays a very important part in SEO, so it is important to place regular, high quality content on your site. While the topic and quality of the content is important, the length of text is just as crucial.
Moz analysed 3,800 blog posts and found that the ideal length of text for a blog post is 1,500 words and that the longer the posts were, the more links they received and thus the higher they ranked.
Your URL structure is important, and when you think about your site being crawled by search engines, it is important to remember that they aren’t going to be able to read a jumble of numbers and letters and decipher what the page is about.
A high quality URL containing an important keyword will indicate to both the search engines and your readers what the page is about. Getting a good click-through rate is important, so your URL structure and keywords need to encourage them.
Add Image Attributes
“A picture is worth a thousand words” or so says Fred R. Barnard, but that is only the case if Google can see what exactly the picture is about. Google cannot see images, it can only read text, so it is important to tell Google what you want it to see.
Put keywords in your image title and alt tag to tell Google how the image relates to the rest of your content. This way, when Internet users conduct an image search using keywords relevant to your site and content, they will be presented with your image and a link back to your site.
Optimise Page Speed
The speed in which your site and internal pages load can greatly make the difference to your bounce rate and affect your entire SEO efforts. If a page on your site loads really slowly, then people are most likely going to click off it relatively quickly.
Use the Google Developer page speed tool to check how fast your site is and what is bringing down the page load time and then try and change it so that you end up with a faster load time.
By implementing these on-page fixes, you will be starting off on the right foot when it comes to your on-going content marketing and SEO strategy.