6 Great Places to Find Fresh Content Ideas
It is all very well throwing yourself into the world of content marketing, but writing regular, high quality content can often leave you lacking inspiration. If you are not placing a regular amount of content on your blog that is capturing your audience on every level, then chances are you are falling behind your competitors.
Keeping your content varied, while keeping the quality high, can be a challenge, especially if you only have one person writing all your content. It is a good idea to create a content calendar so that you know in advance what content you will be creating on what day.
It isn’t easy coming up with fresh content ideas every day, so next time you are stuck, check out this list of places where you can find some great new content ideas to perk up your blog:
Believe it or not, Google is a great starting point for coming up with content that people are commonly looking for. Simply open up Google.com and type in a keyword or phrase, Google will then provide you with a few suggestions that are relevant to your search and potentially give you ideas for a blog post:
It will also provide you with a list of related searches, which can also help you think of good content ideas:
Interviews are a great way to generate varied and exclusive content. If there is a new Google update or a new social media platform on the scene, then send an email out to any experienced and influential people you know in the industry and ask them about it.
This can apply to any industry, you just need to make sure the people you interview are relevant and that their opinion will add something positive to your content. You could even ask them to write something just for your blog to give the content a bit of variety.
Quora & Yahoo Answers
Both these sites are specifically designed for people to ask questions and help solve the questions of others. Simply go onto either of the sites and type in your keywords, for example “SEO”, and search answers.
Your search terms can be as vague or as specific as you like, just put quotation marks from specific keywords if you want them all to appear in the results. Some of the questions people ask around your search term can really give you great ideas for content that is needed.
Statistics and Data
Everyone loves a good statistic, even more so when it is dressed up with nice graphics and put into an infographic or image. Gathering data and statistics and creating visual content can take time, but it will be worth it for the traffic and shares you receive.
If you don’t have any data or statistics to hand, then you can make your own. Create a survey using free sites such as Survey Monkey and ask lots of people to fill it in, using your social media channels and emails. By creating unique data you will give your content an exclusive edge.
As an expert in your industry, the likelihood is that your clients often have questions related to your services or products. There may be a question that you hear over and over again that is actually really simply to understand once explained properly.
Alternatively, there may be tons of different ways to use your product or service that your customers may not have considered. If you sell small kitchen grills, then why not create one recipe a week for a tasty, yet healthy, meal that your customer can make using your grill. This will provide you with a great avenue for not only creating regular and relevant content, but also building up an audience.
Platforms such as Twitter, Facebook and LinkedIn may be good places to share content, but they are also great places to source content ideas. On Twitter you can track trending topics and hashtags to find out what people are talking about, or even use Twitter search to find out what tweets are being sent out around your keywords.
LinkedIn has many different discussion threads and groups for lots of different industries, in which people can ask questions and discuss different topics. This can often be a great place to start when thinking of new content ideas to put on your blog.
So there you have it, some great places to find fresh and unique content ideas to keep your blog alive and kicking.