7 Ways to Spring Clean Your Social Media and Content
Spring cleaning isn’t just for your home. Your blog and social media channels can also benefit from a bit of a freshen up. As the sun comes out and the days get brighter, it’s time to really dig deep and clean all the dusty corners of your web content, making your digital marketing shine.
Social media and content marketing are constantly evolving, so your business strategy and approach to them both need to keep up. Something you may have done a year ago, may no longer be good for your brand’s online presence.
Many people focus on developing and refining their content and social media strategies, without thinking of the routine maintenance required. This is like buying a car and regularly filling the tank with petrol, but never changing the oil or checking the tyres.
Here are seven ways to spring clean your content and social media, and keep your marketing strategy fresh and forward thinking:
Start With an Audit
Content and social media accounts needed to be audited. If you don’t already have an inventory of all your social media profiles, then now is the time to make one. Go through each and note when they were last used, how often they are used and what type of activity and engagement levels they have.
On your blog you need to check all links and page titles to make sure nothing is broken and that all metadata has been correctly entered. Check content for spelling and grammar, and work out what could be done to make your blog even better moving forward,
Change Things Up
If you haven’t changed your social media headers for a while, then now is the time to do so. Change all your passwords, review your apps, and check who has permission to use your accounts as an admin. Update your “about us” section and make sure your profiles link back to your websites.
If you have multiple product descriptions or text heavy landing pages, it can be good to change up the copy and give the content a new lease of life. This also gives you the opportunity to add any new information you have about your products or services onto the pages.
Sanitise Your Accounts
Over time you can end up with tons of new social accounts, especially on networks like Twitter. It’s important to keep your accounts clutter free and make sure you aren’t connected to any inactive or spam accounts.
Make sure you only have a set amount of social accounts on each network and don’t have multiple Facebook pages or Twitter handles connected to your brand – this can be confusing for fans and followers, and may affect your success when building online relationships and developing a strong online presence.
Refresh Your Editorial Calendar
Having an editorial calendar is a key part of any successful content marketing strategy, but after a year it can become quite messy and full. It’s a good idea to archive your calendar each year and start afresh, so you still have an idea of what’s been previously done, but have a blank canvas on which to write down your new content ideas.
There are lots of different content calendar tools available, but sometimes something as simple as Google Sheets or Google Calendar can do the job just as well. Analyse your previous content and find out what topics or categories did well, then fill in your new content calendar based on your findings. This will help you to create high quality, engaging content moving forward.
Carry Out New Keyword Research
Keywords are still important when it comes to content marketing, as they help websites and blog posts rank. Times change though, and the keywords that were working for you six months ago, may no longer be the right ones to use within your content and on social media.
Conduct fresh keyword research and implement any new keywords across your site. This research may also help you come up with new blog post titles, as it is good to create content around keywords relevant to your brand.
Explore New Opportunities
Look at new things you can do with your content and social media. Maybe you could create some visual content for your blog such as videos or infographics, or perhaps you think you should start using more social networks, such as Instagram or Periscope.
Think of the different ways you can use the platforms available to you – it’s good to stand out from the crowd and show your audience that you are human and they can engage with you. Hold live Twitter chats, incorporate user-generated content, and make behind the scenes videos of your business.
It’s great to refresh your content and social media, but you need to make sure they are always well optimised too. Check there are no dead links in any of your blog posts and link any newer ones to relevant older content.
Make sure your site has clear CTAs and check your social sharing buttons are clearly visible and working properly. Double check there is no duplicate content on your site, and make sure your social media accounts have the right balance of promotional and engaging content – you don’t want them to come across as spammy.