Making Air France fly on social media.
Air France wanted us to get their brand to take flight across Facebook and Instagram, hitting their increased engagement and fan base KPIs. The campaign targets were based on organic engagement and no advertising budget was to be allocated to our content.
This needed to be achieved through a mixed bag of social media content that ticked the humorous, inspirational, fun and topical boxes, accompanied by quality images and sharp copy.
As a research-led and data-driven agency, we used our social media analytics software to listen in to online noise to inform the drawing up an impressive editorial calendar that pre-empted key discussion points among target demographics. This included significant, topical events such as the launch of Marvel film Age of Ultron, and hot talking points such as cult TV series Game of Thrones and Movember.
Once content and accompanying copy was signed-off, we fit these into an organic social media strategy that would garner the best traction levels.