Creating engaging motion graphics.
Gated Talent, a wholly owned subsidiary of the Dillistone Group Plc, provide a global platform to connect the most experienced executives with the most elite opportunities. The launch partners of the site are expected to invite more than one million of the world’s most senior executives to join the platform, with only select recruiters being able to connect with them.
Our task was to find a way to effectively explain what this unique service was to both executives and recruiters. We knew that at the point of launch, GatedTalent would be exclusively available to users of just two CRMs: FileFinder Anywhere and the Cloud Executive Search.
To clearly introduce Gated Talent to their audience, we opted to create three engaging motion graphics videos. These would be located in a prime position on the Gated Talent website, and in many cases, be the primary introduction to the company which users would have.
The motion graphics featured sleek silhouettes, which clearly explained the key points of the service, while also retaining the professionalism and equal representation which Gated Talent stands for.