On boarding motion graphics
Gated Talent are the global platform allowing executive recruiters to find and connect with top executives, a wholly owned subsidiary of the Dillistone Group Plc. The launch partners of the site are expected to invite more than one million of the world’s most senior executives to join the platform, with only the select recruiters being able to connect with them.
The task for My Social Agency was to find a way to effectively explain what this unique service was to both executives and recruiters. We knew that at the point of launch, GatedTalent would be exclusively available to FileFinder Anywhere executive search CRM users.
To clearly introduce Gated Talent to their audience, My Social Agency opted to create 3 engaging motion graphics videos. These would be located in prime position on the Gated Talent website, and in many cases, be the primary introduction to the company that users would have.
The motion graphics featured sleek silhouettes, which clearly explained the key points of the service, whilst retaining the professionalism and equal representation that Gated Talent stands for.