As a content marketing agency we work closely with brands to create, develop and promote content that excites, inspires, informs and entertains. Content is created with measurable marketing objectives in mind, to achieve results.
The content marketing strategy we create gives your brand a voice and encourages engagement on many levels; articles, blog posts and visual content that will connect with your audience and develop brand advocacy. Your content has to be relevant to your audience and serves many purposes from demonstrating expertise and authority to providing a resource that people find genuinely useful.
"Inform. Excite. Engage."
If users care about your brand, then so will Google. We create engaging and shareable content that your customers want to see and that search engines will love. Our content marketing is all about developing your brand exposure and helping to increase your rankings.
Our team create compelling copy for all forms of media, including press releases, blog posts, web copy and brochures. If you need any form of brand communication then we can provide fresh and engaging copy that will appeal to your audience.
In order to create cutting edge visual content, our copywriters work closely with our designers to develop infographics, visual guides, ebooks and more. Videos and imagery have never been more important as part of the digital marketing mix and we can help you generate visual content that is live and kicking.
From concept to completion, we work closely with clients to create a range of web videos that support and enhance their online presence. We specialise in professional video production and will ensure your business message is delivered in a clear and concise manner.
We will carry out extensive research into your brand, your goals and your competitors before we do anything else, as it is important to us that we understand exactly what your objectives are and what you want from content marketing.
It is important to assess the current state of your content marketing before creating a strategy, looking at content you already have and identifying what needs to be done to improve your overall digital marketing performance. We also establish what type of content is most successful within your industry.
Our strategies are always based around content that your audience wants to see. From the very beginning we focus on developing high quality content that is relevant and engaging. Planning is a key part of digital marketing and we help brands plan content that will transform their online presence.
Our experienced content team work hard to produce content that reflects your brand and connects you directly to the people that matter the most. They work closely with the design and development teams to create a range of content that will boost your brand and take your business to the next level.
Once your content has been created and published, it needs to be seen. We want to make sure that the right people see your content, so we work closely with the SEO and social media teams to maximise your online presence and get your content in front of the relevant audience.
A crucial part of any content marketing campaign is evaluation. It is important to measure the right variables such as engagement levels, social media activity, SEO performance and web traffic. Once these have been evaluated, the content strategy can be revised and refined if needed.