Why You Need to Give Your Social Media a Good Spring Clean
With spring now in full force and summer not far off, it’s time to take control of your social media and give it a good spring clean. It is important to make sure you regularly optimise and revitalise all of your social networks.
It’s easy to get stuck in the same routine day and after day with your social media channels, but a whole host of information could be out of date and you need to keep your channels looking fresh and well maintained at all times.
Social media is continually evolving, so your profiles should be too. Things change and it is important that you keep up with them, whether it’s design wise or in regards to your strategy. It’s easy to get caught up in thinking about ROI and engagement levels, but if you don’t freshen up your social media accounts they could end up looking flat and end up actually putting people off connecting with you.
Follow this guide to put a spring back in your social media step:
Re-think Your Strategy
Not only do social media sites change, but Google’s algorithm changes and so do most business plans. Take the time to sit down and analyse your social media strategy from over the past year and see what has worked and what hasn’t.
It could be that you have a new target audience, or maybe you have a new source of social media content – whatever it is, you need to make sure that your social media strategy is taking these changes into consideration. Re-evaluate your goals and make sure that the strategy you have in place is as fully optimised as possible.
Clear out Your Apps
It is easy enough to give permission to a range of different apps to access your accounts when you are trying to visit a site or join a game through your social networks. The likelihood is though that you would be surprised to see just how many apps actually have permission to access your different social media accounts.
Start with your Twitter account, and in “settings” go onto the “Apps” tab. One by one go through the list of apps that are currently there and have a really good cleaning out session. A good rule of thumb is to think that if you haven’t used it in six months, then the chances are you don’t need it.
Change Your Passwords
It may seem like a simple thing to do, but the majority of people actually don’t update their passwords for years on end unless they are required to. Password changes can be a complete pain, especially if you have more logins than you can count on one hand, but it is definitely worth it for security purposes.
The recent Heartbleed bug scared everyone into changing their password as they worried about having their accounts hacked, but you shouldn’t need to be scared into it. There are some great password managers out there that can help you do the job and completely streamline the process.
Update Your Branding
Go through all your social networks one by one and check that the branding and information on each one is completely up to date. If you have changed address or updated your logo at any point then you need to make sure that is replicated on each profile.
You need to make sure your branding is consistent across all your social channels, so check the colours, the banners, the pictures and the contact details to ensure they look as professional and up to date as possible.
Sanitise Your Followers
One of the main parts of social media is connecting with people, but that doesn’t mean accounts you have previously connected with are still in use. Go through your follower list and sanitise all your followers.
It is important to remove any inactive or spammy accounts from your lists and re-balance your follower to following ratio where possible. There are some great sites that can help you with this, including manageflitter.com and juntunfollow.com
Assess Your Accounts
Your brand may be regularly posting on Facebook and using Twitter more and more each day, but what about the other platforms you may be missing out on when it comes to your social media strategy? It is important to make sure that your brand has a presence on any social network that your target audience are going to be on, so you can communicate with them on as many levels as possible.
Think about other platforms that could be key players when it comes to your overall social media strategy, such as Google Plus and LinkedIn, and for visual content don’t underestimate how powerful networks such as Intagram and Pinterest are.
After following these steps your social media accounts should look and feel squeaky clean. With a fresh and exciting social media strategy in place, there is no reason your campaigns and engagement levels shouldn’t shoot through the roof this year.
The best thing about spring cleaning your social media is that the next time you get round to doing it, there won’t be anywhere near as much to change and update and you will really be able to see the benefits of regular maintenance.