Saturday Social: Android KitKat, Tesco & Body Shop use Apple Wallet
New Android OS ‘KitKat’, Facebook halts privacy changes, Tesco & Body Shop use Apple wallet, making of a wave
Despite rumours that Google’s new version of Android would be called Key Lime Pie, the news broke this week that it will be staying with confectionary and calling it KitKat.
Whilst this is seen as a positive move for Nestle, makes of the chocolate biscuit bar, both Google and Nestle deny that any money has changed hands.
“This is not a money-changing-hands kind of deal,” John Lagerling, director of Android global partnerships, told the BBC.
It seems that the idea for naming v4.04 of Android was Google’s, with the intention being to create a name that was “fun and unexpected”. However, branding experts have warned that closely aligning the mobile OS with a well-known brand such as Nestle could lead to negative associations.
This is especially true of a company such as Nestle, which has come in for widespread criticism in the past over its handling of its powdered baby milk promotion in developing countries. The company has also received a lot of negative press for its product recalls and there are countless social media memes that set out what is seen to be its corporate irresponsibility.
Having the brand association may lead consumers to believe that the search engine giant endorses Nestle products and business ethics.
According to Lagerling, Google’s team “realised that very few people actually know the taste of a key lime pie.” (Really? They haven’t lived!)
“One of the snacks that we keep in our kitchen for late-night coding are KitKats. And someone said: ‘Hey, why don’t we call the release KitKat?’
“We didn’t even know which company controlled the name, and we thought that [the choice] would be difficult. But then we thought well why not, and we decided to reach out to the Nestle folks.”
According to the BBC, Google has now erected a statue of the Android mascot made entirely from KitKats at its head office.
In other Android news, users of the Ice Cream Sandwich and Jelly Bean OS’ will now be able to download TV programs to watch using the BBC iPlayer app.
Facebook halts privacy changes
Six groups have reportedly asked the US Federal Trade Commission to look into the updated policy, which means that ads could be made using names and profile pictures of Facebook users.
“We are taking the time to ensure that user comments are reviewed and taken into consideration to determine whether further updates are necessary and we expect to finalise the process in the coming week,” Facebook told the LA Times.
However, it’s thought that Facebook are more concerned with the language used in the policy, rather than the policy itself. The new wording is expected to make it very clear to users what the site and use and in what circumstances.
In a letter to the FTC, the groups, which included Electronic Privacy Information Centre, the Centre for Digital Democracy and the Privacy Rights Clearing House, said that the news was “major setback for the privacy rights of Facebook users”.
The letter asked for the FTC to act and make sure that Facebook users have full control of their data at all times.
Tesco & Body Shop use Apple wallet
Despite a slow start in the UK, Apple’s mobile wallet, dubbed ‘Passbook’ is to be used by supermarket giants Tesco and beauty retailer The Body Shop for targeting customers that have vouchers stored on their devices.
The two companies have signed up for the TradeDoubler service, which allows brands to market to customers by giving them a nudge in the right direction. This allows the gap between voucher or affiliate sites to be filled nicely. Whilst the initiative remains in beta at the moment, reports suggest that around 50% of those offered the possibility to add a voucher to Passbook do.
Passbook is already a success in the US and is one of the most popular mobile commerce apps on the market. Apple have pipped Google and Samsung to the post in the UK by bringing out theirs first, whilst the other two companies are yet to announce their apps. It’s thought that Samsung will do so later on in the year at the Mobile World Congress and Google in the final quarter of 2013.
Currently in the UK, Weve, a joint EE, Vodafone and O2 venture aims to boost mobile commerce and uptake of mobile wallets across the country.
The making of a wave
Guinness are well known for their arty ads in the UK and Ireland, but have you ever wondered how they’re made? Now you don’t have to as you can see how the Tahiti wave was filmed in this video.