twitter-ipo Saturday Social - Twitter to go Public, Google Street View car crash, Apple release iPhone 5S, 5CThe news broke on Friday in a tweet (funnily enough) that social media site Twitter are to follow in rival network Facebook’s footsteps, as they intend to join the stock market.

The official news tweet said:

 Saturday Social - Twitter to go Public, Google Street View car crash, Apple release iPhone 5S, 5C

“We’ve confidentially submitted an S1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.”

The firm went on to say that it has been valued at around $10bn by investors, although other reports suggest that the company could reach up to $15bn when the IPO (Initial Public Offering) is launched.

It’s thought that global investment banking and securities firm Goldman Sachs will be the official underwriter for the floatation.

The news doesn’t come as much of a shock to those with their ear to the social grapevine, Twitter has been looking like its ready to make its move into the stock market all year. Not only did they employ Morgan Stanley’s Cynthia Gaylor as head of corporate development in May, but earlier this week the network also acquired MoPub, a mobile ad exchange firm for a figure somewhere in the ballpark of $350m.

Meanwhile Facebook shares have finally overtaken their original high of $45 per share with stock rising on Thursday to $45.05. This will be a relief for Mark Zuckerberg, as the stock came crashing down following the firm’s IPO in May 2012, losing half of their value.

However, the world’s favourite social network has seen success this year with its mobile advertising model, something that Zuckerberg claimed to be an important part of Facebook’s future at the time of going public.

Google’s Street View crash

Despite the title, this story has nothing to do with the kind of financial crash discussed previously, but one of the more mundane car type. It seems that police in Bogor, Indonesia, told reporters that a Google Street View car got into something of a ding with a couple of buses and a truck.

The driver, not one to do one by halves by the sound of it, seemed to “panic” upon hitting the first public transport bus, whilst the driver of the bus responded with anger and both went to drive away.

However, the flustered driver then hit a second bus, before hitting a truck. Google have confirmed that an incident occurred, but it’s not clear whether anyone was hurt in the accident.

“We take incidents like this very seriously. We’re working closely with local authorities to address the situation,”

Vishnu Mahmud, head of communications for Google in Indonesia, told news agency AFP.

Onlookers wasted no time in taking pictures of the smash and uploading them to an Indonesian forum.

iPhone 5S rumours now defunct

Yep, it’s that time of year again, the time when Apple bring out another iPhone model not much different to the last one! This time though, the trendy tech firm has brought out 2 models instead of one, with the slightly cheaper 5C sporting a case in a range of different colours.

However, even the most ardent of fans were disappointed with the price tag of the 5C, which will cost just £80 less than the top model at £469. According to Marketing Magazine, 81% of social media chatter about the 5C was negative, getting 343,000 mentions across the social cyber-world.

This is compared to the 5S, which merited 585,000 social mentions during the course of launch day. However, it seems that the 5S was better received than the iPhone 5, as brand criticism accounted for just 5% of social mentions; this figure was 20% for the 5.

iphone-5c Saturday Social - Twitter to go Public, Google Street View car crash, Apple release iPhone 5S, 5C

What’s new?

First up, prices for the 5S:

– 16GB £549

– 32GB £629

– 64GB £709

This makes the 5S one of the most expensive phones on the market, higher than all of the Galaxy series models, the HTC One and the Sony Experia Z1.

Tech specs:

The camera is slightly improved, with a larger image sensor and a dual-colour LED flash. This is supposed to provide a better colour mix for images as it provides the correct mixture of lights.

Probably the most significant addition to the iPhone family features though is the brand new “Touch ID” feature. This is a sensor which sits under the home button and allows users to unlock the phone using fingerprints.

Despite some of the quirkier suggestions hitting the media this week, this is described as “a leap forward in both phone security and usability” by The Telegraph as users won’t be reliant on pins or passwords. It will also be possible to make purchases using Touch ID, which should do away with a proportion of account fraud.

The phone allows 5 fingerprints to be stored, but it’s not necessary to give iTunes access to all of these, so one person can be the account administrator if the phone is shared within a family.

It’s been suggested that the feature might prompt thieves to begin cutting off iPhone users’ fingers in order to steal the device, which to me sounds a like lot more trouble than your average opportunist thief would go to. Further scaremongering includes the idea that the NSA might hack into the iTunes database and create their own global fingerprint database. On the latter, I wouldn’t put it past them, but the chances of any government agency getting away with such measures in the age of social and privacy seem slim.

Colour:

The design change might be hardly noticeable when compared to the iPhone 5, but there are some new colours to choose from, including the ‘usual’ white/silver as well as the new “space grey” (or the old black) and an all-new choice of gold (classy!).

Speed and stuff

The 5S sports Apple’s latest A7 processor which combines improved processing power with a 64-bit architecture. It also has another processor, the M7, which collects data from the phone’s various sensors.

Both the 5S and the 5C will be available from 20 September 2013 and will of course be cheaper if bought on a 2-year contract.

What’s being said around the web?

Well, this rather amusing iPhone 5S/C advertisement parody to start with …

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