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Search Engine Marketing

Search Engine Optimisation (SEO) will increase your site's search engine ranking, draw in the most relevant traffic and maximise revenue streams from your site's visitors.

Using a mixture of technical skills and analytical tools to identify the words and phrases being used by your target customers when they search online for the products and services you provide, our digital marketing services ensure your business appears more prominently in their results and that they are more likely to likely to make purchases and bookings once they visit your site.

"Increased traffic. Increased return."

We offer the following services

Keyword Research

Keyword research is a key part of any search marketing strategy, as ranking for the relevant keywords determines the success of your brand’s online presence. We identify and target the most appropriate search terms for your business, including the long-tail keyphrases, and make sure they are driving high quality traffic and conversions.

Onsite and technical SEO

Technical and onsite optimisation is a fundamental part of all our SEO work. It is important that the content on your site is accessible to search engines and that there are no issues that could affect site crawls and indexation. Our onsite and technical SEO work will analyse all your onsite requirements and optimise them to support our other search marketing efforts.

Community & Blogger Outreach

Building relationships with real people is an important part of any digital marketing service and our outreach teams know that making connections and developing networks is key. Developing blogger relationships can have a huge influence on your brand, so My Social Agency build strategies that will increase your brand visibility and get influential people talking about you.

Content Marketing

There is no “one size fits all” approach to content marketing. Every business has different needs. Our SEO and content teams work closely together to create natural, organic content that attracts your target audience, increases your engagement levels and ultimately drives traffic to your site.

Web Analytics

In-depth web analytics is a key part of any digital campaign. Our search team are qualified web analytics experts who focus on delivering data driven results. My Social Agency use a range of tools to create and develop insightful marketing strategies that will boost your site’s performance and support your on-going digital campaigns.

Conversion Rate Optimisation

Your website needs to fully support your business goals, and this is where our conversion rate optimisation service comes in. We carry out in-depth analysis of your user’s journey to improve the usability of your site and ultimately increase your web conversions, whether you’re looking for leads, sales, newsletter sign ups or form completion.

Local SEO

The massive increase in mobile use means “local” SEO is more important than ever as part of your overall search engine optimisation strategy, as it ensures users can find your business within local search results when they are out and about. Our specialist team use the most up-to-date techniques to connect you with the people who matter most to you.

eCommerce and Lead Generation

eCommerce can be fairly complex so we combine a range of techniques, from onsite optimisation and offsite link analysis to regular performance monitoring and A/B testing, to ensure your landing pages are always delivering the maximum return possible.

Link Audit

Our SEO and backlink audit will analyse your link profile and the anchor texts used in relation to your website. This will help us to identify any toxic links and ensure your offsite SEO strategy follows search engine best practice guidelines. Put simply, not following best practice means the potential for your site to be ignored by search engines.

Paid Search

Using the best analytical tools available, our Pay Per Click (PPC) campaigns are designed to ensure all of our clients get the best return on investment (ROI) possible. Reaching the right audience is a key part of any digital marketing strategy and, whatever your budget is, our PPC management is both effective and efficient.

Our process

Research

Understanding where you are now, where you need to be, who your competitors are and what they do is a crucial element of any successful SEO campaign. We plan ahead, identifying your true business objectives and aim to generate the maximum return on investment.

Analysis & Audit

Assessing your Strengths, Weaknesses, Opportunities and Threats is vital so we analyse your competitors and identify relevant keywords that will drive traffic to your website. We also perform technical and on-page audits to identify how your online presence can be improved.

Strategy

The results of our analysis and audit enable us to create and formulate a unique strategy, built around your business objectives, that will optimise your website and overall search marketing efforts.

Perform & Evolve

Executing the strategy smartly to achieve great results is an evolving process. That means constantly reviewing the progress and targets of the campaign, identifying meaningful objectives that will enable us to maximise growth and return.

Evaluate

Evaluation is key to any marketing campaign. We help you reach your business goals by monitoring, measuring and evaluating the effectiveness of the work we are doing, while ensuring the tools and techniques we use adhere to current industry best practice.

Reporting

We pride ourselves on being transparent, so at the beginning of each month we send you a report detailing the work we have done and the results we have achieved. We go through every report with you to ensure you know exactly what you are getting for your spend and how your brand is benefiting from our work.

If it's digital we can deliver!

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