Digital Marketing Saturday Social: Issue 16
Apple ordered to run Samsung Ads, Cyber Attack Competition, Grum Spambot taken down
Apple has been ordered by a British judge to publish ads that Samsung didn’t copy the iPad, following a court ruling that Samsung tablets did not infringe on any of Apple’s patents.
The ruling decided that Samsung hadn’t aped the iPad, as it just didn’t look as cool and aesthetically pleasing as the Apple tablet (talk about a double-edged victory eh). It seems that discussions were then held in which it was decided that, not only will Apple have to publish an announcement on its website for a minimum of six months, but also in print publications.
A statement from Samsung said: “Should Apple continue to make excessive legal claims based on such generic designs, innovation in the industry could be harmed and consumer choice unduly limited.”
Apple has so far refrained from commenting on the judgement.
UK Gov launches treasure hunt competition to help defend against cyber attack
The UK government launched a competition earlier this week in an attempt to defend the country against the growing cyber-attack problem. An online “treasure hunt” will kick off the proceedings and is designed to make software developers more aware of attack.
Security issues and cyber espionage/attacks have been worrying governments in the wake of Stuxnet and Duqu, both of which were designed to attack Iran (many allege that the attack came from the US). The former attacked a nuclear power plant whilst the latter gathered intelligence information.
It seems that at the moment, there are no Computer Science degrees in the UK which address the security of the country and in essence, national infrastructure.
Meanwhile, across the water, President Obama has expressed similar concerns saying that: “Cyber-attacks pose the “most serious economic and national security” challenge America faces.
Both countries agree that more needs to be done to protect the internet security that much of essential services, such as national power grids, weapons and emergency services, rely on in the connected age.
Grum botnet accounted for 18% of the world’s spam
The ‘Grum’ botnet, thought to have infected around 120,000 computers and accountable for 18% of the world’s spam has (mostly) been taken down. Security experts at FireEye and SpamHaus worked closely with ISPs on the botnet to shut down the spamming network.
Most of its servers were located in Panama, Russia and the Ukraine. However, as soon as the spammers got wind of the operation, they moved some of the Command & Control servers to backup servers in the Ukraine.
However, this doesn’t seem to have made the victory any less sweet as Atif Mushtaq, a security researcher at FireEye said: “Grum’s take down resulted from the efforts of many individuals.”
“This collaboration is sending a strong message to all the spammers: Stop sending us spam. We don’t need your cheap Viagra or fake Rolex.”
Microsoft report first quarterly loss in its history
Software giant Microsoft has reported a loss in quarterly profits for the first time in its history. The drop was due to the lack of success expected from the company’s acquisition of online advertising company Aquantive, which it bought in 2007 for £3.94bn.
However, the competition was just too strong from rivals Google, and Microsoft have been forced to admit a $492bn loss on the product.
Whilst the BBC reports that Microsoft is doing well in other aspects of their business, a recent survey has found a distinct lack of interest from the enterprise market in the upcoming Windows 8 OS. Many IT pros said the cost of training and rolling out a new version which is so different will prove too much.
This doesn’t bode particularly well for Surface, which is due to be released at around the same time as W8 as it’s assumed to be aimed more at the enterprise than consumer market, at least until they acquire some decent apps.
Apple remove Clueful app from Store
Apple has pulled a utility app from its App Store, which shows users how software installed on their device is using their data. ‘Clueful’ is the brainchild of anti-virus and security software makers, BitDefender, so it’s hardly an app that is going to cause problems (except perhaps for Apple).
The app studies software which has been installed on an iPhone and advises users when their information is being ‘misused’.
According to the Beeb: “A study of 60,000 popular apps found, for example, that 42.5 per cent do not encrypt users’ personal information, even when sending it over public Wi-Fi. Two in five programs can track a user’s location, and almost one in five apps access the entire address book on an iOS mobe.”
It remains unclear why Apple pulled the app at the moment, although BitDefender say they are looking into the matter.
Doberman vs kitten, who’s your money on?
Since most of the trending videos on YouTube seem to be concerned with the tragic Denver cinema shooting, we thought we’d bring you something a little less violent. Watch this tiny kitty annoy the hell out of this Doberman, who could plainly squash the kitten with a stamp, and enjoy the fact that gentleness does still exist in the world.
My Social Agency is a Digital Marketing Agency based in the UK with teams in Leeds & London. Get in touch today to learn more about our social media marketing and app development services.