The Ultimate Guide to Creating a Catchy Blog Title
With over 2 million blog posts published and over half a billion tweets sent every single day, making sure your blog post catches the eye of your target audience is more important than ever.
Due to the fact that there are now so many blogs for readers to choose from, it is important to make sure that yours stands out by instantly capturing the attention of any potential reader. However interesting and entertaining your blog post may be, if no one actually takes the time to read it, then you may as well have not bothered.
There are many different parts that make up a finished blog post: the topic, the body of content and most importantly, the title. If your title is unengaging from the offset, then the chance anyone will want to read the rest of the post is little to none.
So how can you ensure that your blog post title draws in readers and encourages the shares it deserves?
Many people are looking for information that can help answer a question about their line of work or industry, so think about what expertise you have that you could pass onto others and what guides and advice you could write about to demonstrate yourself to be a thought leader.
Google is the first place most people go to when they need an answer to something, however straight forward it may be. By providing a title that instantly tells someone you are going to enlarge their knowledge base, you will draw readers in. Use words such as “How to” or “Tips on” to get the traffic you want.
Create a List
Lists are a brilliant way to create an interesting and informative blog post. Using numbers in your blog titles works really well for capturing a reader’s attention, but don’t give too much away in the title, as you want them to encourage them to delve further.
By creating a blog title that incorporates a numbered list, you are informing the reader exactly how long the blog post will be and exactly what they can expect from the content provided. Your blog title will suggest to the reader that your list will provide them with a few different answers to a problem, or alternatively a step by step process on how to do something.
Ask a Question
Asking a question instantly provides you with a friendly and conversational tone. By asking your readers a question, you are engaging with them before they have even clicked on your blog post to read the rest of your content.
A fantastic way to create a catchy blog title is by starting it with the words “Did you know?”. This way the reader will feel as if you are actually asking them the question and if they don’t know the answer, they are more likely to want to find out using the information you have just provided them.
Keep it Short and Snappy
In the majority of situations, your blog title is going to be the title tag that appears in search engine results and on social media posts. With Google’s display limit being 70 characters and Twitter’s being just 140 characters (including a link), it is important to use these characters to your best advantage.
A good rule of thumb is to stick to a title of “eight words or less”, to help you in choosing a short but engaging blog title.This isn’t a concrete rule though, as with some more complicated blog posts you may need to add a few more words to really engage a reader on what your post is about.
Save Your Reader Time
In this busy world, everyone is looking for ways to save time and make processes faster and more efficient in order to get their entire to-do list done. If you have written a time-saving strategy on writing a large amount of tweets or a quicker way to get high quality reporting done, make sure you let the reader know about this in the title.
A title that says “5 Time-Saving Social Media Tools” will instantly inform the reader that by clicking on your blog post, they could end up not only well informed on the latest social media tools, but also with a faster and more efficient way of doing things.
Often coming up a with an idea for a blog post can be the easy part, but unless anyone reads it there is almost no point writing about it in the first place. It is important that the blog title not only reflects what the post is about but also captures the reader’s attention and ensures your post gets traffic and ultimately shares.