The Latest Online PR Stunts
The world wide web is a place of sensory overload, and it makes sense that your average surfer can get a little jaded. Which can make marketing strategies a little tricky, as it gets harder and harder to catch (and keep) peoples’ attention. Here are a few of the latest, most innovative social media and marketing stunts that have got people talking.
Across the pond, U.S. House of Representatives candidate Eddie Gonzalez has taken the concept of search engine optimisation to new levels, by legally changing his name to VoteForEddie.com. His rationale is that, as all candidates require their names to be printed on election ballots, his will be instantly recognisable.
It is certainly a unique way of raising awareness for your political campaign. Gonzalez has stated; “Since I’m not under the wings or good graces of both political parties, I had to find a different way to get my message out there.”
Kraft Mac & Cheese Say “Thanks”
Businesses using social media to engage with your customers and/or fan base is hardly a brand new idea, but Kraft Mac & Cheese got creative with the formula quite recently. In a seven minuteacapella music video (titled “Likeapella”), the brand did a shout out to 4,800 fans who had “Liked” a previous post, proving that you can foster excellent client relationships as well as providing entertainment value to the rest of your user base.
Kraft seem to have sparked a new trend, with American mobile phone service provider AT&T churning out over 500 individual “thank you” videos to customers in the weeks that followed.
Recruiters Ask You To “Call Me Maybe”
Sports teams across the globe have been making up their own routines to the pop song for weeks (going on months) now, but a PR firm in New Jersey are hoping to harness the power of Carly Rae Jepsen’s “Call Me Maybe” for recruitment purposes. Litzky Public Relations, a boutique PR company, posted a choreographed voice dub video to YouTube, in an effort to piggyback on the catchy tune’s popularity.
The video shows clips of a “typical” day at the office, showcasing the firm’s playful working atmosphere and inviting applicants to consider a job there. It does appear, though, that the person behind the video didn’t quite think through their strategy – the song, as everybody knows, is entitled “Call Me Maybe”, but a message in the video states ‘No calls, please’, and instead points viewers to a URL. Is this novelty for novelty’s sake? Or might there be some genuine business value to be gained from tapping into memes and pop culture?