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Air France

#StreetsorSand - Social App Development

The Brief

Air France is the French flag carrier airline, and a founding member of the SkyTeam global airline alliance. It operates worldwide scheduled passenger and cargo services to 168 destinations in 93 countries.

MSA were asked to create a social media competition for Air France UK, to promote via their Facebook page and Twitter, with the aim of increasing engagement and building their marketing mailing list.

The Strategy

Closely following the Air France social media brand guidelines, we created a visually striking game called Streets or Sand by highlighting a number of different urban or beach destinations that Air France fly to. As they progressed through the game, users would reveal an overall preference for streets or sand.

Upon completion, they could share badges on Social Media to highlight whether they were a City Slicker, Beach Bum, or maybe a Globe Trotter. Winners would get a holiday to Dubai or Tokyo! My Social Agency also created accompanying social artwork, including an animation, for Facebook, Instagram, and Twitter.

Air France - Example Work
Air France - Example Work

If it's digital we can deliver!

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