Competition for attention on social media channels has never been more fierce and platforms are becoming increasingly less generous with the amount of organic reach they permit. That's why the ability to boost your reach by spending on social media advertising is such an important digital marketing tool. More than that, by devoting some of your marketing spend to paid advertising on social media, you are taking advantage of some of the lowest costs per click of any online paid media.
Taking the paid advertising route should put you in control and mean that every pound you spend is accountable. We understand that sometimes, initial efforts with social media advertising can sometimes not yield the expected results. That's where we come in. We are experts at establishing exactly where and how your your ad spend should go and calibrating your campaigns to reach the right people for your goals. By carefully monitoring our activities, paying close attention to the actions that bring the greatest wins, we deliver social media advertising campaigns that constantly improve through learning. This continuous process of campaign improvement makes it more likely that your spend will deliver the maximum return on investment.
Testing and tweaking
As part of our social media paid advertising campaigns, we purposely run comparisons between different ways of delivering content to your audience so we can determine what type of content engages your audience more effectively. No stone is left unturned in our quest for improvement from the visuals we use, the copy that is written or the subject matter that we choose.