Social Media Training
CTA is the Technical Centre for Agricultural and Rural Cooperation, based in Amsterdam. The centre has garnered global respect for transforming lives in African, Caribbean and Pacific (ACP) regions by developing information-led strategies to advance food and nutrition security, increase agricultural prosperity, and encourage sound natural resource management.
CTA needed guidance to develop its overall social media and content strategies in multiple languages targeting social media users in several countries. We provided bespoke training across various departments on how to use market research and data insights to conceive and implement their own strategies across multiple channels. Training was also provided on setting KPI's and measuring the results from the activities.
We carried out an in-depth review of CTA’s various social media accounts and devised a systematic content management plan that would ensure harmonisation and cross-sharing across over 20 accounts. The challenge was in providing a structured plan for all of the accounts without impinging on the ability of each account to maintain its own distinct identity under the CTA umbrella.
We also developed an internal communications plan and tiered training course for the staff, which would cover the full breadth of the social media strategy roll-out. As this was an extensive project, a large portion of the work was delivered onsite, at CTA's headquarters near Amsterdam.