Using Content Marketing to up engagement by 600%
Robert Half International is one of the world's leading recruitment agencies for the technical and financial sectors with offices in over 400 locations worldwide. Robert Half has a clearly defined and well established brand that is consistently maintained across all its communication platforms globally, and strict guidelines must be adhered to for all online content.
Robert Half UK invited us to their offices in London's iconic The Shard for a full day of on-boarding to ensure that we had an in-depth understanding of all aspects of their branding. We were then tasked with planning the content marketing for Robert Half UK across all their social media channels - Facebook, LinkedIn and Twitter.
We developed a strategy which compromised of a mix of organic and paid posts across social media channels to promote content on behalf of Robert Half UK. The content marketing strategy makes best use of rich content such as animations, images, infographics and other downloadable assets which we developed in accordance with Robert Half's brand identity.
This content was planned into a monthly content calendar which is set to match Robert Half's marketing KPIs. Performance was constantly measured, recorded and reported on so that the content marketing strategy remained agile and responsive.