eCommerce Lifestyle Hub
iCandy are a well established, international pushchair provider offering unique, high end pushchairs and other accessories. With such a large demand in an array of countries, iCandy came to us with the overall objective to build an online store, fully optimised for desktop, mobile and tablet.
Once the site was launched, My Social Agency was then tasked with the ongoing maintenance, online store improvements, and of course, continuous efforts to improve ROI by investing time into CRO, A/B testing and improving product pages to increase the conversion rate.
Our idea was to develop the iCandy website into not only a streamlined eCommerce site, but an all-inclusive lifestyle hub. Online shopping is now a big part of life and the use of mobiles and tablets is on the rise, so we wanted to create a streamlined ecommerce site that was responsive to a range of screen sizes and devices, in order to generate sales and increase conversions.
To ensure all of our methods of producing the site were industry leading, full strategies, market analysis and deep insights into external high performing online stores was undertaken, equipping MSA with the a range of current and actionable data that could be utilised when creating the iCandy online store and throughout the maintenance process.