Delivering a bright future for Shine through a full service campaign.
Shine Childcare is a childcare company that currently operates four daycare nurseries based in Yorkshire and Lancashire. We were approached by Shine following a rebrand which included a change of name, and they required a new website, along with a brand identity and logo. They also wanted to unify the branding and online presence of their nurseries.
The redesign of the website and supporting social media output would position Shine as a provider of outstanding childcare with a strong educational focus, which would help them capture enquiries from parents looking for nursery places.
We designed a modern, new logo for Shine Childcare which portrays the message which they wanted to get across. The logo was designed to be both aspirational and nurturing, based on the idea of a ring of light emerging from an eclipse. Furthermore, we also created icons for the three nurseries, and devised a style guide to unify their look and feel.
Using this branding, we created a new website portal for Shine that includes mini-sites for Tiny Tree, Little Angels and Newbank. The branding was converted into social media content and used across multiple social media campaigns to promote Tiny Tree nursery.