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Shine Childcare

Full service digital marketing

The Brief

Shine Childcare is a childcare company that currently operates 3 daycare nurseries based in Yorkshire and Lancashire. We were approached as the company was changing its name to Shine Childcare and needed to develop a new website, along with a brand identity and logo. They also wanted to unify the branding and online presence of their 3 nurseries: Tiny Tree in Leeds. Little Angels in Huddersfield, and Newbank in Oldham.

The redesign of the website and supporting social media output would position Shine as a provider of outstanding childcare with a strong educational focus, which would help them capture inquiries from parents looking for nursery places.

The Strategy

MSA designed a modern, new logo for Shine Childcare that has a look that is both aspirational and nurturing, based on the idea of a ring of light emerging from an eclipse. Furthermore, we also created icons for the three nurseries, and devised a style guide to unify their look and feel.

Using this branding, MSA created a new website portal for Shine that includes mini-sites for Tiny Tree, Little Angels and Newbank. The branding was converted into social media content and used across multiple social media campaigns to promote Tiny Tree nursery.

Shine Childcare - Example Work
Shine Childcare - Example Work

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What our client thinks about our work:

MSA have been great helping us with both the design and development of our brand new website and also the ongoing social media work. They have brought fresh-thinking to the table and really helped us shape our digital strategy. MSA have achieved outstanding results for us, so much in fact that we are now busier than ever before and couldn't be happier. We would highly recommend getting in touch with MSA to discuss any projects that may be on your radar.
Graham Abbott - Owner - Shine Childcare Graham Abbott - Owner - Shine Childcare