Shine Childcare is a childcare company that currently operates 3 daycare nurseries based in Yorkshire and Lancashire. We were approached as the company was changing its name to Shine Childcare and needed to develop a new website, along with a brand identity and logo. They also wanted to unify the branding and online presence of their 3 nurseries: Tiny Tree in Leeds. Little Angels in Huddersfield, and Newbank in Oldham.
The redesign of the website and supporting social media output would position Shine as a provider of outstanding childcare with a strong educational focus, which would help them capture inquiries from parents looking for nursery places.
MSA designed a modern, new logo for Shine Childcare that has a look that is both aspirational and nurturing, based on the idea of a ring of light emerging from an eclipse. Furthermore, we also created icons for the three nurseries, and devised a style guide to unify their look and feel.
Using this branding, MSA created a new website portal for Shine that includes mini-sites for Tiny Tree, Little Angels and Newbank. The branding was converted into social media content and used across multiple social media campaigns to promote Tiny Tree nursery.